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Downloaded from
YTS.MX

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Official YIFY movies site:
YTS.MX

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[cheering]

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Can I say something?

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I know y'all think-- And turn my mic up.

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[Jay "Jeezy" Jenkins narrating]
<i>The show of love, I'll never forget it.</i>

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[on-screen] A lot of people right now,
the people in the Barack Obama campaign,

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[on TV] <i>just everybody
who helped get everything.</i>

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<i>Everybody who was out in the street
getting votes and all that shit.</i>

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[crowd cheering]

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[announcer] Yeah!

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It was so much energy.

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You would've thought we all won.

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It was electrifying.

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- [indistinct rapping]
- [audience cheering and rapping along]

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This our moment, we, you know,
our guy's in the White House

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and I do my verse,
you know, club goes crazy

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and then I pass the mic to Jay-Z.

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<i>♪ Anybody feel me? ♪</i>

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<i>♪ My president is Black,
in fact he's half white ♪</i>

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<i>♪ So even in a racist mind,
he's half right ♪</i>

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<i>♪ So if you got a racist mind,
it's alright ♪</i>

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<i>♪ My president is Black,
but his house is all white ♪</i>

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[cheering]

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[Jeezy] <i>I feel like it helped him
become the first Black president</i>

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<i>because when you connect hip-hop culture</i>

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and our movement to that movement he had,

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I feel like it was, it was set up to win.

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You know what I'm saying?
It was already written.

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<i>Hip-hop speaks truth to power.</i>

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<i>The President of
the United States of America is the power.</i>

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<i>This is the story
of how hip-hop got the power.</i>

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We know Donald Trump did heard it.

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You know what I'm saying? [chuckles]

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Well, Reagan's the father of crack cocaine
as far as we're concerned.

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President Obama said,
"Wow, we really keeping it real here."

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To tell you the truth,
I believe that Clinton liked hip-hop.

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Little Bush? Little Bush was around.

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Call me racist.

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In 2020, Obama put me
on his summer playlist.

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I'm still the only president

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to listen to Jay-Z's music
in the Oval Office.

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Donald Trump, like he's a real nigga
'cause he's unapologetic.

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We got Kanye in the White House saying,
"Free Larry Hoover."

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Can we affect policy?

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There's a lot of people come in that room
and do nothing in that room.

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The letter from the White House
is mo' crazy to me

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than Donald Trump hearing the song.

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[Jeezy] <i>This is</i>
Hip-Hop and The White House.

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<i>Let's get it.</i>

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And now, to present
the excitement of youth, the sights,

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and the sounds of a big city,

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here are New York City Breakers.

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[♪ hip-hop music playing]

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[Jeezy] <i>Hip-hop has been connected
to presidents from the jump.</i>

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<i>The culture was created
50 years ago by DJs, breakers,</i>

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<i>graffiti artists, and rappers
responding to a life of oppression.</i>

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<i>This environment
was the result of policies</i>

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<i>that came straight out of the White House.</i>

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So I lived in different sections
of the Bronx growing up all of my life,

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playing in empty lots,

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<i>you know, just with rubble all around,
bouncing on mattresses and...</i>

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I mean, it was what it was.

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We didn't know what was behind us
being there until later on.

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[Dave "Davey D" Cook] <i>I remember
when Jimmy Carter came to the Bronx,</i>

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<i>it was a big deal.</i>

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What preceded it?

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That was Gerald Ford who was the president

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who basically told
New York City to kick rocks

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when we were going through
our financial hardships in the '70s

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and he said, "We're not
gonna bail out New York."

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That had a direct correlation
to the conditions

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that would lead rise to hip-hop.

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Prior to that was Richard Nixon
who started a war on drugs.

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So those conditions of oppression

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that was coming in
from the highest office of the land.

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But real hip-hop was always
about doing our own thing

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within our own community.

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You're gonna give us garbage,

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we're gonna turn it into
a billion dollar something.

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That was always the attitude.

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Hip-hop has always been political

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because of the context
in which it was created.

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[Jeezy] <i>When President Reagan
took office in January 1981,</i>

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<i>I was just a baby growing up in Georgia.</i>

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<i>I didn't know anything about Reaganomics.</i>

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<i>That was Reagan's budget policy</i>

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<i>that slashed funding
in the poor neighborhoods</i>

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<i>and gave tax breaks to the wealthy.</i>

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[KRS-One] <i>When President Reagan
would come on television</i>

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<i>and say things like, "We're gonna
cut this budget and cut that budget,"</i>

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people don't realize
that the very next day something happened,

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meaning something
was missing from your community

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and we could see it
happening in real time.

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My fellow citizens,
[clears throat]

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the matter that brings me
before you today is a grave one

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and concerns
my most solemn duty as president.

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It is the cause of freedom
in Central America

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and the national security
of the United States.

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There was a storm brewing.

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It was a political storm and I just didn't
have any idea what it was gonna be

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<i>until I saw the effects of it.</i>

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<i>We was expecting for it to be rain,
but crack rained down,</i>

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and that was the storm that was coming.

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[Jeezy] <i>The crack cocaine epidemic
hit America during Reagan's presidency,</i>

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<i>but there was some things
none of us understood at the time.</i>

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<i>Reagan administration officials knew</i>

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<i>Central American drug traffickers</i>

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<i>were importing cocaine
into our neighborhoods.</i>

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<i>Why didn't Reagan's government
stop these drugs from coming in?</i>

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<i>Because the sales
were funding military conflicts</i>

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<i>that the Reagan administration
was supporting.</i>

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<i>Imagine that.</i>

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<i>♪ Oliver North introduced us to cocaine ♪</i>

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<i>♪ In the '80s when them bricks
came on military planes ♪</i>

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What I discovered was that
some of this was known about,

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uh, by the CIA
and maybe the DA and others.

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Now, all of a sudden there was this,

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this new thing
running around called crack.

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It would be for years
that we actually got it confirmed

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that Reagan and the CIA
and his war to, to fund the war

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was the reason why that happened.

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Well, Reagan's the father of crack cocaine
as far as we're concerned,

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the whole Iran Contra, Oliver North,

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the whole weapons,
the coke, the whole thing.

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Crack blew up and so did hip-hop
at the same exact time.

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They actually grew up together.

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Hip-hop grew out of the crack era.

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All of that is a part of
hip-hop's real and actual history,

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which makes Ronald Reagan part of
hip-hop's real and natural history.

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The way I see Reagan connected to hip-hop

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is giving us something to rap about.

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Because of the influx of these drugs,

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because of what's going on
in those communities.

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You know, you get records like <i>The Message</i>

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[KRS-One] <i>"Rats in the front room,
roaches in the back,</i>

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junkies in the alley
with that baseball bat."

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"I have a bum education,
double-digit inflation,

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can't take the train to the job,
there's a strike at the station."

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"Don't push me 'cause I'm clo--"

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This is describing oppression,

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straight up and down.

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Somebody speaking our plight,

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somebody's giving us our existence,

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somebody understands
what we going through.

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<i>♪ It's like a jungle sometimes ♪</i>

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<i>♪ It makes me wonder
how I keep from going under ♪</i>

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Life is hard.

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I mean, for the average person,
life is extra hard

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and <i>Message</i> tapped into that emotion

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and I think that's the politic behind it,

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you know, it was a real-life emotion.

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Even, you know, throughout my whole life

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you could see
where something is wrong in politics.

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You know, you could figure out where the,
where the scam is, you know what I mean?

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[Jeezy] <i>After his reelection,
Reagan brought the New York City Breakers</i>

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<i>to perform at his inauguration,</i>

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<i>the first official contact</i>

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<i>between hip-hop and the White House.</i>

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It's not Reagan loving hip-hop,

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you can't tell me
it's Reagan loving hip-hop,

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but it's a political move.

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The fact that it's being used or exploited

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in a way, it's like a give-and-take.

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Alright. You use me, I use you.

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[Jeezy] <i>Our neighborhoods
continued to suffer</i>

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<i>through Reagan's second term</i>

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<i>and hip-hop narrated the whole drama.</i>

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<i>Too Short, Ice-T, Toddy Tee, Public Enemy.</i>

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<i>Those are just a few rappers who reveal</i>

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<i>what Reagan's so-called war on drugs did
to the places where hip-hop lived.</i>

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<i>Then came a record
that changed the whole game.</i>

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<i>I was 11 when I heard it,
it went a little something like this...</i>

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<i>♪ Searching my car,
looking for the product ♪</i>

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<i>♪ Thinking every nigga
is selling narcotics ♪</i>

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[Jeezy] <i>The year was 1988.</i>

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<i>The group was N.W.A.</i>

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<i>Dr. Dre, Ice Cube, MC Ren, DJ Yella,</i>

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<i>and a dope dealer named Eazy-E.</i>

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<i>♪ While I'm driving off laughing,
this is what I'll say ♪</i>

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<i>♪ Fuck the police ♪</i>

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- [record scratches]
<i>- ♪ Fuck, fuck ♪</i>

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<i>♪ Fuck the police ♪</i>

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- [record scratches]
<i>- ♪ Fuck, fuck ♪</i>

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[Jeezy] <i>Hip-hop and its relationship</i>

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<i>with the White House
would never be the same.</i>

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When I heard it and then
there was so much talk about it,

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I just thought it was a revelation
that had taken place

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and that's what
a lot of people were thinking.

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They just didn't have the nerve to say it.

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It was political
because the police have been thought of

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as the saviors that keep
the communities safe and secure

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and they were untouchable
in terms of criticism.

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For him to have the courage
to say F the police,

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uh, was new, different, and exciting.

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[Jeezy] <i>It wasn't exciting
to the federal government.</i>

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<i>Reagan's vice president
George H.W. Bush was elected</i>

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<i>to replace him in the White House.</i>

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<i>The FBI sent the group
a threatening letter</i>

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<i>and then Eazy-E
pulled a real gangster move.</i>

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He's not a presidential advisor yet,

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but his rap has gained him entry
to the Republican elite.

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[newscaster] <i>You might not have guessed</i>

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<i>that Eazy-E, Eric Wright is his real name,</i>

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<i>would be among this group of
well-off Republicans who paid $1,250</i>

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<i>to become members of something
called the Republican Inner Circle</i>

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00:11:00,369 --> 00:11:04,039
<i>who were waiting in line today to hear
law-and-order man George Bush</i>

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00:11:04,039 --> 00:11:06,166
<i>at a private, members only reception.</i>

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In the scheme of presidential politics,

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I think Eazy-E rests in a place of, um...

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He's a precedent.

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He is, uh, an early stage

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00:11:18,053 --> 00:11:20,055
of our political awareness.

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He does hold the title
of being one of the first,

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00:11:23,725 --> 00:11:28,397
if not the first, a major rap figure, uh,

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to engage with the White House
in this kind of meaningful way.

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That means that we are in there.

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00:11:35,112 --> 00:11:37,531
That means that we have definitely

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00:11:37,531 --> 00:11:39,533
broken down barriers and walls.

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You're only placed in certain rooms
by the influence that you hold.

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It's not you, the one person
that's in the room that they're allowing.

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00:11:45,873 --> 00:11:48,417
They're allowing everyone
that's associated with you,

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that listens to you, that follows you
in the room at that point.

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But you gotta also ask
what did he get out of it?

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Did hip-hop win with anything with that?

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Did we gain anything?

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00:11:59,469 --> 00:12:01,513
[Jeezy] <i>That's a fair question.</i>

228
00:12:01,513 --> 00:12:04,766
<i>There's one thing
that hip-hop gained for sure,</i>

229
00:12:05,058 --> 00:12:10,063
<i>the attention of a young governor
with his eyes on the White House.</i>

230
00:12:11,231 --> 00:12:13,567
Some Americans were
completely shocked at the verdict

231
00:12:13,567 --> 00:12:16,612
in the Rodney King case
and the violence which followed.

232
00:12:16,612 --> 00:12:18,947
At least nine people dead,
more than 400 injured,

233
00:12:18,947 --> 00:12:21,158
nearly a thousand in jail.

234
00:12:21,158 --> 00:12:23,785
There was no justice in America today,

235
00:12:23,785 --> 00:12:25,746
and I'm glad they showed it to the world.

236
00:12:25,746 --> 00:12:29,124
[clamoring]

237
00:12:30,501 --> 00:12:31,502
[glass shatters]

238
00:12:32,878 --> 00:12:34,630
[Jeezy] <i>Let me set the scene.</i>

239
00:12:34,630 --> 00:12:36,673
<i>It was 1992,</i>

240
00:12:37,090 --> 00:12:40,093
<i>Bill Clinton was running
for president as a Democrat.</i>

241
00:12:40,511 --> 00:12:43,222
<i>He wanted to send a message
to moderate white voters</i>

242
00:12:43,222 --> 00:12:44,890
<i>that he was a safe choice.</i>

243
00:12:45,224 --> 00:12:49,269
<i>So he went to Reverend Jesse Jackson
and his Rainbow Coalition Conference</i>

244
00:12:49,269 --> 00:12:53,440
<i>and decided to criticize
a young Black rapper and activist.</i>

245
00:12:54,274 --> 00:12:56,693
You had a, a rap singer here last night

246
00:12:57,611 --> 00:12:59,029
named Sister Souljah.

247
00:12:59,613 --> 00:13:02,491
I defend her right
to express herself through music.

248
00:13:03,617 --> 00:13:05,827
But her comments
before and after Los Angeles

249
00:13:05,827 --> 00:13:10,040
were filled with the kind of hatred
that you do not honor today and tonight.

250
00:13:10,541 --> 00:13:14,962
[Jeezy] <i>Many people believe Clinton took
Souljah's statements out of context.</i>

251
00:13:14,962 --> 00:13:18,799
[Maxine Waters] <i>He too wanted to capture
some of those people</i>

252
00:13:18,799 --> 00:13:22,928
<i>who thought that there was some danger,
uh, in the hip-hop community,</i>

253
00:13:22,928 --> 00:13:25,931
uh, with rappers,
uh, with young Black people

254
00:13:25,931 --> 00:13:27,307
who were denouncing them.

255
00:13:27,307 --> 00:13:30,185
He was a brilliant politician

256
00:13:30,185 --> 00:13:32,938
<i>in understanding the need to triangulate</i>

257
00:13:32,938 --> 00:13:35,315
<i>among the different
constituencies in America.</i>

258
00:13:35,315 --> 00:13:38,443
<i>So he was more than willing</i>

259
00:13:38,443 --> 00:13:42,072
to throw young Black folks under the bus

260
00:13:42,447 --> 00:13:45,909
in order to make people feel more secure

261
00:13:45,909 --> 00:13:48,453
who already had a bias
against young Black people.

262
00:13:48,453 --> 00:13:52,791
The rap singer Governor Clinton
had criticized last weekend rapped back.

263
00:13:53,208 --> 00:13:57,087
Considerable time has been spent
debating whether America

264
00:13:57,087 --> 00:14:00,841
should take seriously
the words of a rap artist

265
00:14:00,841 --> 00:14:03,093
or so-called entertainers.

266
00:14:03,093 --> 00:14:07,431
Let me clarify for the press now
who I am.

267
00:14:08,140 --> 00:14:12,978
I am Sister Souljah, Sony, epic, rapper,

268
00:14:12,978 --> 00:14:15,981
activist, organizer, and lecturer.

269
00:14:15,981 --> 00:14:19,443
I have spoken on the same platform
with Jesse Jackson,

270
00:14:19,443 --> 00:14:22,237
Minister Louis Farrakhan,
Reverend Ben Chavis,

271
00:14:22,237 --> 00:14:25,282
Reverend Dr. Calvin Butts
and Nelson Mandela.

272
00:14:25,282 --> 00:14:30,662
As you can see, I am no newcomer
to the world of politics and movements.

273
00:14:30,662 --> 00:14:35,417
I met Sister Souljah
at Howard University, '88, '89.

274
00:14:35,417 --> 00:14:38,587
Around that time,
I traveled around the country with her,

275
00:14:38,587 --> 00:14:43,133
uh, and spoke at schools and jails
and other things like that.

276
00:14:43,133 --> 00:14:44,801
So we became really close.

277
00:14:44,801 --> 00:14:48,013
Obviously, she was incensed by this,

278
00:14:48,013 --> 00:14:51,225
uh, but she also was,
like, smart and strategic enough

279
00:14:51,225 --> 00:14:53,060
to understand what this was about

280
00:14:53,685 --> 00:14:56,730
and wanted to respond to it in a way, uh,

281
00:14:56,730 --> 00:15:01,109
that she thought, uh,
would, would have impact.

282
00:15:01,109 --> 00:15:05,155
I stand before you today
feeling very confident,

283
00:15:05,155 --> 00:15:08,075
steadfast, and powerful.

284
00:15:08,075 --> 00:15:10,994
At the same time, I am surprised

285
00:15:10,994 --> 00:15:13,956
that as a young African woman

286
00:15:13,956 --> 00:15:17,835
I have impacted and affected
the development

287
00:15:17,835 --> 00:15:23,090
of not only national politics,
but international politics as well.

288
00:15:23,090 --> 00:15:25,634
[Ras J. Baraka] <i>Just really articulating</i>

289
00:15:25,634 --> 00:15:30,180
<i>how powerful we had become
as a hip-hop community</i>

290
00:15:30,180 --> 00:15:34,810
that the president of the United States
would feel that he could gain something

291
00:15:34,810 --> 00:15:37,646
by attacking,
uh, this movement at that time.

292
00:15:38,021 --> 00:15:39,398
Like, she just, boom.

293
00:15:39,898 --> 00:15:41,608
<i>And she's smarter than him.</i>

294
00:15:41,608 --> 00:15:44,319
You not gonna be able
to come back from this, bro.

295
00:15:44,319 --> 00:15:45,571
Not with her.

296
00:15:46,405 --> 00:15:48,115
[Jeezy] <i>But Clinton did come back.</i>

297
00:15:48,115 --> 00:15:51,535
<i>His tactics helped him
get elected president five months later.</i>

298
00:15:52,035 --> 00:15:56,832
<i>Then he invited LL Cool J
to perform at his inauguration.</i>

299
00:15:58,542 --> 00:16:01,128
I remember all the girls
having a crush on LL

300
00:16:01,128 --> 00:16:02,504
when I was in middle school,

301
00:16:02,504 --> 00:16:06,800
<i>and he was smart, sexy, and ambitious.</i>

302
00:16:06,800 --> 00:16:09,678
And I think when he took the stage, um,

303
00:16:09,678 --> 00:16:12,181
he understood that this was
gonna broaden his audience.

304
00:16:12,681 --> 00:16:14,600
So instead of Clinton triangulating him,

305
00:16:14,600 --> 00:16:16,768
he was triangulating on the Clintons.

306
00:16:16,768 --> 00:16:19,813
That was an incredible transition for us.

307
00:16:19,813 --> 00:16:21,815
Not only are we in the White House,

308
00:16:21,815 --> 00:16:24,193
but now we are part of the White House,

309
00:16:24,193 --> 00:16:26,403
<i>especially on its biggest day,</i>

310
00:16:26,403 --> 00:16:29,239
<i>on its biggest stage
on the hugest platform.</i>

311
00:16:32,075 --> 00:16:35,204
[interviewer]
1992, Bill Clinton is elected.

312
00:16:35,204 --> 00:16:40,209
Young Jeezy is literally young Jeezy,
15, 16 years old.

313
00:16:40,626 --> 00:16:44,004
What is your life like
and what hip-hop are you listening to?

314
00:16:44,838 --> 00:16:47,716
[Jeezy] I think I'm playing Bun B, um,

315
00:16:48,383 --> 00:16:50,260
a lot of West Coast music at the time.

316
00:16:50,260 --> 00:16:51,929
A lot of West Coast music.

317
00:16:52,513 --> 00:16:54,139
Uh, N.W.A for sure.

318
00:16:54,139 --> 00:16:58,352
I'm living with my grandmother,
and music is my life.

319
00:16:58,352 --> 00:17:00,437
That's, that's how
I'm navigating through things

320
00:17:00,437 --> 00:17:03,440
because I'm basically
learning through the music.

321
00:17:03,440 --> 00:17:07,819
Tupac was my first introduction
into politics.

322
00:17:07,819 --> 00:17:09,321
Pac was naming out senators,

323
00:17:09,321 --> 00:17:11,782
he was talking about district attorneys

324
00:17:11,782 --> 00:17:15,077
and, you know, it's like
I didn't even know what this stuff was.

325
00:17:15,077 --> 00:17:18,288
It made me go ask the questions,
"What is a senator?"

326
00:17:18,830 --> 00:17:20,749
You know, "What makes
the president the president?"

327
00:17:21,917 --> 00:17:24,545
[Farai Chideya]
<i>The Clinton years were an era</i>

328
00:17:24,545 --> 00:17:26,964
where we saw the growth of hip-hop

329
00:17:26,964 --> 00:17:29,842
towards the global industry
it has now become.

330
00:17:29,842 --> 00:17:32,344
You got New Orleans entering the game,

331
00:17:32,344 --> 00:17:34,638
you got Houston being a big factor.

332
00:17:34,638 --> 00:17:36,890
A lot of the content is changing.

333
00:17:36,890 --> 00:17:38,851
[Jeezy] <i>Goodbye, Sister Souljah.</i>

334
00:17:39,393 --> 00:17:40,894
<i>Hello, Lil' Kim.</i>

335
00:17:40,894 --> 00:17:43,522
<i>This was before
music moved to the Internet.</i>

336
00:17:43,522 --> 00:17:47,401
<i>Hip-hop fans
bought hundreds of millions of CDs.</i>

337
00:17:47,401 --> 00:17:50,153
<i>The hood made more money than ever,</i>

338
00:17:50,153 --> 00:17:53,282
<i>selling records and selling dope.</i>

339
00:17:53,282 --> 00:17:56,159
The music industry is starting to push

340
00:17:56,159 --> 00:17:58,328
a lot of the more political artists out.

341
00:17:58,328 --> 00:18:00,122
You still have political artists,

342
00:18:00,122 --> 00:18:03,166
but they're not within the mainstream.

343
00:18:03,166 --> 00:18:04,835
The superstructure itself

344
00:18:05,502 --> 00:18:10,048
decide to make a very conscious shift,
to not play certain things,

345
00:18:10,048 --> 00:18:12,759
<i>to not talk about certain music, right?</i>

346
00:18:12,759 --> 00:18:14,595
<i>They would put on the radio,</i>

347
00:18:14,595 --> 00:18:16,263
<i>somebody talking about shooting you</i>

348
00:18:16,263 --> 00:18:19,850
<i>or degrading your character
as opposed to Public Enemy.</i>

349
00:18:26,148 --> 00:18:28,025
[♪ upbeat music playing]

350
00:18:30,068 --> 00:18:31,069
[explosion]

351
00:18:31,069 --> 00:18:34,406
[Jeezy] <i>After Clinton,
came George W. Bush.</i>

352
00:18:34,406 --> 00:18:36,783
<i>When Bush started dropping bombs on Iraq,</i>

353
00:18:37,034 --> 00:18:39,786
<i>rap music was hustling
and popping champagne</i>

354
00:18:39,786 --> 00:18:41,747
<i>but underneath all that,</i>

355
00:18:41,747 --> 00:18:45,459
<i>the hip-hop generation
was gathering political power.</i>

356
00:18:47,002 --> 00:18:49,880
By the time you get to the early 2000s,

357
00:18:49,880 --> 00:18:52,841
there is a generation
of young people who saw

358
00:18:52,841 --> 00:18:54,384
the power and influence of hip-hop

359
00:18:54,718 --> 00:18:59,515
could be used to transform
the country and our communities.

360
00:18:59,515 --> 00:19:03,852
And so they began to organize
under the banner of hip-hop.

361
00:19:04,561 --> 00:19:08,232
[Jeezy] <i>We had Rap the Vote,
the Hip-Hop Summit Action Network,</i>

362
00:19:08,232 --> 00:19:10,150
<i>the League of Young Voters.</i>

363
00:19:10,776 --> 00:19:12,569
<i>As Bush ran for reelection,</i>

364
00:19:12,569 --> 00:19:15,656
<i>Bakari Kitwana and Ras Baraka</i>

365
00:19:15,656 --> 00:19:19,201
<i>cofounded the National Hip-Hop Political Convention.</i>

366
00:19:19,576 --> 00:19:22,037
<i>Three thousand people
from across the country</i>

367
00:19:22,037 --> 00:19:24,706
<i>attended in the summer of 2004.</i>

368
00:19:25,582 --> 00:19:27,251
[Baraka] <i>All over the country,
all over the world,</i>

369
00:19:27,251 --> 00:19:30,045
<i>people were listening to hip-hop music</i>

370
00:19:30,045 --> 00:19:32,589
and we influenced the way
people dressed, what they drink,

371
00:19:32,589 --> 00:19:34,675
what they thought,
the words they said.

372
00:19:34,675 --> 00:19:36,426
Right? We influenced so much stuff.

373
00:19:36,426 --> 00:19:40,055
So we thought that we could,
like, bottle that influence,

374
00:19:40,055 --> 00:19:41,890
if you will, like package it

375
00:19:41,890 --> 00:19:46,687
and begin to use it specifically
to help us in our community

376
00:19:46,979 --> 00:19:48,564
to, to change our conditions.

377
00:19:48,564 --> 00:19:52,359
[Bakari Kitwana] <i>There hadn't been
a concerted effort to bring this power</i>

378
00:19:52,359 --> 00:19:54,486
of hip-hop to the national level.

379
00:19:54,486 --> 00:19:57,865
What if we can turn this same type

380
00:19:57,865 --> 00:20:00,617
of influence onto electoral policy?

381
00:20:00,617 --> 00:20:02,703
It would completely change the game.

382
00:20:04,955 --> 00:20:08,125
Early 2000s,
straight up out the trunk, you know,

383
00:20:08,125 --> 00:20:12,296
paying for my own music,
uh, printing up CDs,

384
00:20:12,296 --> 00:20:17,176
you know, doing shows and, and, uh,
venues that didn't have stages.

385
00:20:17,176 --> 00:20:18,719
It was like I was on my grind

386
00:20:18,719 --> 00:20:20,888
and I was just trying
to figure out my voice

387
00:20:20,888 --> 00:20:24,308
and my identity like,
and, and a lot of what I was doing

388
00:20:24,308 --> 00:20:26,560
was coming from a lot
of the influence that I got from Pac.

389
00:20:26,560 --> 00:20:29,062
I was like, "Yo, you know,
I'm gonna motivate myself

390
00:20:29,521 --> 00:20:31,023
and others in the process."

391
00:20:31,023 --> 00:20:32,691
And that was like my mindset,

392
00:20:33,233 --> 00:20:36,069
um, and also watching
what was going on with the world.

393
00:20:36,528 --> 00:20:39,740
I remember seeing, uh, Hillary Clinton

394
00:20:39,740 --> 00:20:44,161
<i>in 2004 sitting next to Diddy
at the Democratic Convention.</i>

395
00:20:44,161 --> 00:20:47,539
MTV had Diddy interview her there.

396
00:20:47,539 --> 00:20:50,501
He had his own,
you know, Vote or Die.

397
00:20:50,501 --> 00:20:53,086
<i>And-and Clinton kept talking about
how much that, you know,</i>

398
00:20:53,086 --> 00:20:55,631
he hit the nail on the head
with the phrase, "Vote or Die."

399
00:20:55,631 --> 00:20:57,424
And I saw some people
walking across the street

400
00:20:57,424 --> 00:21:00,427
with the Vote or Die shirt
and it didn't register then.

401
00:21:00,427 --> 00:21:04,014
And when I started to make this project
I was working on, uh,

402
00:21:04,014 --> 00:21:06,225
the first record I came up with,

403
00:21:06,225 --> 00:21:09,394
I was like, I want this to be
like a national anthem for the streets.

404
00:21:09,394 --> 00:21:12,773
I was like, "Yo, trap or die,"
it's gonna be a movement

405
00:21:12,773 --> 00:21:14,149
because I saw what they was doing,

406
00:21:14,149 --> 00:21:15,859
but I was like, how can this,

407
00:21:15,859 --> 00:21:17,945
how can I have my movement in the streets?

408
00:21:17,945 --> 00:21:20,364
And it's like I really ran
that whole campaign,

409
00:21:20,364 --> 00:21:23,158
like a presidential, uh, campaign

410
00:21:23,158 --> 00:21:26,119
<i>because what I saw them doing,
I just went and emulated that.</i>

411
00:21:26,620 --> 00:21:27,704
<i>♪ ...die, nigga ♪</i>

412
00:21:27,704 --> 00:21:28,830
<i>♪ Yeah ♪</i>

413
00:21:28,830 --> 00:21:30,791
<i>♪ We trap or die, nigga ♪</i>

414
00:21:30,791 --> 00:21:33,293
<i>♪ Mix the flake with the soda,
you got Young Jeezy ♪</i>

415
00:21:33,293 --> 00:21:34,378
<i>♪ Damn ♪</i>

416
00:21:34,378 --> 00:21:36,672
<i>♪ You still wanna talk blow man ♪</i>

417
00:21:36,672 --> 00:21:39,258
<i>♪ Soft white like Alaska,
call me snowman ♪</i>

418
00:21:39,258 --> 00:21:41,468
[Jeezy] <i>Even though
most of hip-hop lined up</i>

419
00:21:41,468 --> 00:21:45,597
<i>against Bush in the 2004 election,
he still won.</i>

420
00:21:46,098 --> 00:21:48,517
<i>But the power of hip-hop was felt.</i>

421
00:21:49,101 --> 00:21:51,979
In 2004, youth voter participation

422
00:21:51,979 --> 00:21:55,107
increased nine percent from the year 2000.

423
00:21:55,107 --> 00:21:57,818
It represents Black people

424
00:21:57,818 --> 00:22:01,530
and hip-hop mobilizing for power, right?

425
00:22:01,530 --> 00:22:04,783
Hip-hop continues to speak truth to power.

426
00:22:06,910 --> 00:22:09,705
- [wind blowing]
- [palms thrashing]

427
00:22:09,705 --> 00:22:11,748
[thundering]

428
00:22:17,212 --> 00:22:20,883
[Bun B] <i>We bear witness
to so much trauma and abuse.</i>

429
00:22:20,883 --> 00:22:23,760
<i>There's so many people that we know</i>

430
00:22:23,760 --> 00:22:27,598
and that we've come across
and walk through life with

431
00:22:27,598 --> 00:22:30,017
and care for and love deeply,

432
00:22:30,642 --> 00:22:33,020
<i>who simply, no one
will ever know their struggle,</i>

433
00:22:33,020 --> 00:22:34,438
<i>and no one speaks for them.</i>

434
00:22:35,689 --> 00:22:38,400
<i>And that's where that comes from,
from a lot of hip-hop records.</i>

435
00:22:38,400 --> 00:22:41,153
<i>It's not even about
their own personal experience,</i>

436
00:22:41,153 --> 00:22:42,487
<i>but they're speaking for the person</i>

437
00:22:42,487 --> 00:22:45,532
that they know
cannot speak for themselves.

438
00:22:45,949 --> 00:22:48,660
<i>And if you don't say something,
these people will have gone</i>

439
00:22:48,660 --> 00:22:51,914
<i>through this life with no one ever
really even knowing they existed.</i>

440
00:22:51,914 --> 00:22:53,916
[♪ vocalizing]

441
00:22:53,916 --> 00:22:57,294
The population of New Orleans
is 67% Black.

442
00:22:57,294 --> 00:23:00,047
So it's not surprising
that the face of suffering

443
00:23:00,047 --> 00:23:04,051
in that city this week has been
largely African American.

444
00:23:04,676 --> 00:23:08,180
The slow response to the victims
of Hurricane Katrina

445
00:23:08,180 --> 00:23:13,519
has led to questions about race, poverty,
and a seemingly indifferent government.

446
00:23:13,519 --> 00:23:18,148
I noticed that especially in New Orleans,
that the response is greater

447
00:23:18,148 --> 00:23:20,859
when it's white compared
to when it's Black.

448
00:23:20,859 --> 00:23:22,444
And if those areas that are named

449
00:23:22,444 --> 00:23:25,072
where people are not having food and water

450
00:23:25,072 --> 00:23:27,157
is generally the Black population.

451
00:23:27,783 --> 00:23:30,661
[Jeezy] <i>Enter Kanye West.</i>

452
00:23:30,661 --> 00:23:34,581
<i>Ye was on a telethon
raising money for hurricane victims</i>

453
00:23:34,873 --> 00:23:36,708
<i>with millions of people watching.</i>

454
00:23:38,043 --> 00:23:43,549
<i>Kanye did what Melle Mel,
Eazy-E and Public Enemy had done before.</i>

455
00:23:43,841 --> 00:23:48,720
<i>Ye gave us a bar that captured
exactly how hip-hop felt.</i>

456
00:23:49,096 --> 00:23:52,140
<i>"George Bush doesn't care
about Black people."</i>

457
00:23:53,517 --> 00:23:56,228
When Ye said, "George Bush
doesn't care about Black people,"

458
00:23:56,228 --> 00:23:58,146
that was supremely important.

459
00:23:58,146 --> 00:24:01,900
It needed to be said like,
"No, we know what's up.

460
00:24:02,526 --> 00:24:04,194
"We know who you are.

461
00:24:04,611 --> 00:24:07,197
You ain't fooling us
and we gonna expose you."

462
00:24:07,656 --> 00:24:11,618
Kanye really hit a nerve,

463
00:24:11,618 --> 00:24:14,746
and not just Black people,
but white people

464
00:24:14,746 --> 00:24:17,875
and people of every race saw the failure

465
00:24:17,875 --> 00:24:20,836
of the US government
to protect its own citizens.

466
00:24:20,836 --> 00:24:22,504
[Curren$y] <i>My mom's house, wiped out.</i>

467
00:24:22,504 --> 00:24:25,007
A few of my homeys died in that shit,

468
00:24:25,549 --> 00:24:28,260
and, um, one of my, one of my partners,

469
00:24:28,260 --> 00:24:30,262
his cousin, like,
drowned right behind him.

470
00:24:30,262 --> 00:24:33,223
He just got tired
and told him like, just fuck it.

471
00:24:33,223 --> 00:24:36,059
Like, like, go ahead.
I'm too tired for this shit.

472
00:24:36,059 --> 00:24:37,519
And just went under the water.

473
00:24:37,519 --> 00:24:40,647
Black people were seen
on television begging for help.

474
00:24:40,647 --> 00:24:45,027
<i>There had been no real plans
in the New Orleans area</i>

475
00:24:45,027 --> 00:24:47,696
to deal with such a disaster.

476
00:24:47,696 --> 00:24:50,157
And nobody came for a long time.

477
00:24:50,157 --> 00:24:52,284
<i>It was a horrible situation.</i>

478
00:24:52,284 --> 00:24:54,870
Who was the state representatives
in Louisiana?

479
00:24:54,870 --> 00:24:57,289
We argue with the things
our president should do,

480
00:24:57,289 --> 00:24:59,833
when the people that actually
are head of our state should be doing.

481
00:25:05,255 --> 00:25:06,632
No, they didn't. They didn't.

482
00:25:07,257 --> 00:25:08,634
Why do we even look for help

483
00:25:09,134 --> 00:25:11,720
if we knew it was help--
wasn't help in the very beginning?

484
00:25:11,720 --> 00:25:13,972
George Bush took a plane

485
00:25:13,972 --> 00:25:18,060
<i>and, um, you know,
did a tour over the area</i>

486
00:25:18,060 --> 00:25:21,772
<i>and he said something about
the FEMA director was doing a good job.</i>

487
00:25:21,772 --> 00:25:23,607
Again, I wanna thank you all for--

488
00:25:23,607 --> 00:25:25,484
And, Brownie,
you're doing a heck of a job.

489
00:25:26,026 --> 00:25:28,028
The FEMA director's working 24--

490
00:25:29,571 --> 00:25:30,906
He must be crazy.

491
00:25:30,906 --> 00:25:33,951
They're not doing a good job.
These people are suffering.

492
00:25:33,951 --> 00:25:36,745
When Kanye said that, it hit home.

493
00:25:36,745 --> 00:25:40,415
[Jeezy] <i>The quote, "George Bush
doesn't care about Black people"</i>

494
00:25:40,916 --> 00:25:44,503
<i>is one of the most memorable lines
in hip-hop history.</i>

495
00:25:44,878 --> 00:25:47,422
<i>It landed on the White House like a bomb.</i>

496
00:25:47,714 --> 00:25:51,218
<i>Trust and believe,
the president felt the blast.</i>

497
00:25:51,218 --> 00:25:53,178
Called me a racist
and I didn't appreciate it then

498
00:25:53,178 --> 00:25:55,138
and I don't, I don't appreciate it now.

499
00:25:55,514 --> 00:25:56,765
It's one thing to say, you know,

500
00:25:56,765 --> 00:25:59,101
I don't appreciate the way
he's handled his business.

501
00:25:59,726 --> 00:26:01,854
It's another thing to say,
this man's a racist.

502
00:26:02,396 --> 00:26:05,148
I resent it. It's not true.

503
00:26:05,148 --> 00:26:07,693
And it's one of the most
disgusting moments of my presidency.

504
00:26:08,193 --> 00:26:10,070
George Bush needed to hear that,
and he... [chuckles]

505
00:26:10,070 --> 00:26:11,154
and he heard it.

506
00:26:11,154 --> 00:26:12,573
It had a powerful effect

507
00:26:12,573 --> 00:26:15,534
and that's how powerful
hip-hop had become.

508
00:26:15,534 --> 00:26:17,828
Bush's response was fascinating.

509
00:26:17,828 --> 00:26:21,164
The question was,
what was the most, uh,

510
00:26:21,164 --> 00:26:23,625
controversial moment of your presidency
or something like that.

511
00:26:23,625 --> 00:26:25,043
He asked him, right?

512
00:26:25,043 --> 00:26:29,548
And so it's deep that he's sitting there
and that's what he thinks of.

513
00:26:29,548 --> 00:26:31,508
You know what I thought of
when he's in Egypt

514
00:26:31,508 --> 00:26:32,968
<i>or somewhere in the Middle East</i>

515
00:26:32,968 --> 00:26:35,179
<i>and somebody throws a shoe at him, right?</i>

516
00:26:35,179 --> 00:26:37,556
<i>I was like, "Well, damn,
what about the shoe?"</i>

517
00:26:37,556 --> 00:26:40,976
You had a shoe thrown at you
during a press conference

518
00:26:40,976 --> 00:26:43,061
and you still talking about Kanye?

519
00:26:43,395 --> 00:26:47,274
Kanye was, in a moment, um,
just a catalyst for a truth

520
00:26:47,274 --> 00:26:49,776
that needed to be screamed
the way that it was.

521
00:26:49,776 --> 00:26:54,448
Very influential, legendary moment
that I don't think you forget.

522
00:26:55,616 --> 00:26:57,117
[interviewer] Bush is in his second term.

523
00:26:57,117 --> 00:26:59,036
Tell me about
where you were in your career.

524
00:26:59,369 --> 00:27:00,454
I was thuggin'.

525
00:27:00,454 --> 00:27:01,622
[chuckles] Shit.

526
00:27:01,622 --> 00:27:04,958
<i>I was, uh, relentlessly in the streets,
you know what I'm saying?</i>

527
00:27:04,958 --> 00:27:06,793
<i>I was a totally different individual</i>

528
00:27:07,294 --> 00:27:09,213
and I was trying
to get out of the struggle

529
00:27:09,213 --> 00:27:11,757
and also, like,
taking the music thing seriously.

530
00:27:11,757 --> 00:27:16,261
<i>I was... getting outside of my circle,
you know what I'm saying?</i>

531
00:27:16,261 --> 00:27:19,890
Just outside of just the street politics.

532
00:27:19,890 --> 00:27:23,393
So I got credit cards and things
so I can move around to some nice places.

533
00:27:23,393 --> 00:27:26,897
<i>Once I got in the rooms,
I started asking the questions, right?</i>

534
00:27:26,897 --> 00:27:29,900
I always like to consider myself
the people's champ, right?

535
00:27:30,317 --> 00:27:34,154
And my job is to get
the information back to the culture.

536
00:27:34,154 --> 00:27:38,325
I connected it in a way that I would say

537
00:27:38,951 --> 00:27:43,622
when I was listening to music
that Pac and N.W.A,

538
00:27:44,414 --> 00:27:45,707
and those guys connected me

539
00:27:45,707 --> 00:27:49,336
because it was
in the language that I speak

540
00:27:49,336 --> 00:27:52,506
for people who have been
following my movement.

541
00:27:52,506 --> 00:27:54,591
They're like, "Hold up,
if he's concerned about this

542
00:27:54,591 --> 00:27:56,426
"and if he's feeling like
this is important,

543
00:27:56,885 --> 00:27:59,721
um, then maybe I should check into it."

544
00:27:59,721 --> 00:28:01,598
And that's when I wrote <i>The Recession.</i>

545
00:28:01,598 --> 00:28:04,518
What an extraordinary weekend
on the campaign trail

546
00:28:04,518 --> 00:28:08,605
with two leading candidates
for the Democratic presidential nomination

547
00:28:08,605 --> 00:28:10,274
campaigning full-bore,

548
00:28:10,274 --> 00:28:14,027
even though the general election
is more than a year and a half away.

549
00:28:14,027 --> 00:28:16,947
Barack Obama,
who formally announced on Saturday

550
00:28:16,947 --> 00:28:19,867
and Hillary Clinton
are pulling no punches.

551
00:28:19,867 --> 00:28:23,662
[newscaster] <i>Senator Barack Obama
is watching Black political leaders</i>

552
00:28:23,662 --> 00:28:26,498
<i>throw support to Hillary Clinton, and why?</i>

553
00:28:26,498 --> 00:28:29,084
<i>They have said publicly
they don't think America</i>

554
00:28:29,084 --> 00:28:31,545
<i>is ready to elect a Black candidate.</i>

555
00:28:32,045 --> 00:28:35,591
[Chideya] <i>He was on the struggle bus
for the first part</i>

556
00:28:35,591 --> 00:28:39,428
of the 2008 campaign
and he did need hip-hop.

557
00:28:39,428 --> 00:28:42,806
He did need a validation of his Blackness

558
00:28:42,806 --> 00:28:45,184
and his viability with Black voters.

559
00:28:45,184 --> 00:28:47,477
And Black voters
were very slow to warm to him.

560
00:28:47,477 --> 00:28:49,605
Lately, I've been listening
to a lot of Jay-Z.

561
00:28:49,605 --> 00:28:51,815
I mean this, this new <i>American Gangster,</i>

562
00:28:51,815 --> 00:28:55,527
it tells a story and, uh,
and, you know,

563
00:28:55,527 --> 00:28:57,070
uh, you know, he's...

564
00:28:57,070 --> 00:28:59,740
as Jay would say, "He got flow."

565
00:28:59,740 --> 00:29:03,744
Honestly, I love the art of hip-hop.

566
00:29:04,203 --> 00:29:05,787
I don't always love
the message of hip-hop,

567
00:29:05,787 --> 00:29:07,623
sometimes degrading to women,

568
00:29:08,540 --> 00:29:11,502
not only uses the N-word
a little too frequently,

569
00:29:11,502 --> 00:29:14,213
but also something
I'm really concerned about

570
00:29:14,755 --> 00:29:16,673
is always talking about material things.

571
00:29:16,673 --> 00:29:19,593
We organize a fundraiser for Obama.

572
00:29:19,593 --> 00:29:21,803
<i>I think we raised $250,000 or something</i>

573
00:29:21,803 --> 00:29:23,430
<i>with the thinking
that we were gonna be able</i>

574
00:29:23,430 --> 00:29:26,517
<i>to meet and bring the issues
of the hip-hop community</i>

575
00:29:26,517 --> 00:29:28,894
<i>before the would-be next president.</i>

576
00:29:28,894 --> 00:29:30,521
But he wouldn't meet with us.

577
00:29:30,521 --> 00:29:32,147
So we didn't give him the money.

578
00:29:32,147 --> 00:29:35,776
[Jeezy] <i>Obama was being careful
not to offend certain voters</i>

579
00:29:35,776 --> 00:29:37,194
<i>by getting too close to hip-hop,</i>

580
00:29:38,070 --> 00:29:40,197
<i>but he knew how to send us a message.</i>

581
00:29:40,197 --> 00:29:42,407
When you're running for the presidency,

582
00:29:42,824 --> 00:29:44,451
then you've gotta expect it.

583
00:29:45,035 --> 00:29:47,454
Uh, and, you know,
you've just gotta kinda let it...

584
00:29:47,454 --> 00:29:50,207
- [♪ hip-hop music playing]
- [crowd cheering]

585
00:29:50,207 --> 00:29:51,291
You know.

586
00:29:52,793 --> 00:29:55,796
That was him telling us like,
"Go to the polls

587
00:29:55,796 --> 00:29:58,340
"because I am, I am totally in tune.

588
00:29:58,340 --> 00:29:59,633
"I'm in the car with you,

589
00:29:59,633 --> 00:30:01,134
so I need you to be in the car with me."

590
00:30:01,134 --> 00:30:03,554
He's a real nigga! [laughs]

591
00:30:06,348 --> 00:30:08,475
Yeah, bro, that's what I thought, bro.

592
00:30:08,475 --> 00:30:11,019
If you know, you know,
some people might have saw him do that

593
00:30:11,019 --> 00:30:13,355
and thought, "Oh, okay,"
they might not have known 'cause...

594
00:30:13,355 --> 00:30:16,316
<i>♪ You better get
that dirt off your shoulders ♪</i>

595
00:30:16,316 --> 00:30:17,985
Like, they don't know
that that was an anthem.

596
00:30:17,985 --> 00:30:22,489
Obama really did need
some shine from, from the streets.

597
00:30:23,031 --> 00:30:24,992
How did I become aware of Barack Obama?

598
00:30:25,826 --> 00:30:30,289
Uh, I was sitting in this, um, restaurant
we love in Atlanta...

599
00:30:30,956 --> 00:30:32,708
um, called Spondivits.

600
00:30:32,708 --> 00:30:37,296
And he was on the news channel

601
00:30:37,296 --> 00:30:39,840
and when I heard him speak
it, it, it felt like

602
00:30:39,840 --> 00:30:42,217
he was talking to and for me.

603
00:30:42,926 --> 00:30:43,969
And I was like, "Damn."

604
00:30:43,969 --> 00:30:45,345
Like, I've never...

605
00:30:47,431 --> 00:30:49,641
felt like I can connect with somebody

606
00:30:49,641 --> 00:30:51,351
that could possibly be the president

607
00:30:51,810 --> 00:30:54,646
and I would find myself, like,
catching stuff he said online

608
00:30:54,646 --> 00:30:57,566
or catching stuff that he was saying
on the news channels.

609
00:30:57,566 --> 00:31:01,153
Like, I'm just like, "Man,
like, I really believe in his heart,

610
00:31:01,153 --> 00:31:02,988
like, he really wants to make a change."

611
00:31:03,322 --> 00:31:05,991
[Bun B]
<i>I think with Obama, I saw myself.</i>

612
00:31:05,991 --> 00:31:10,037
It was very clear
that he identified in a Black man

613
00:31:10,037 --> 00:31:12,789
and he was very deeply entrenched
in Black culture.

614
00:31:12,789 --> 00:31:17,211
I definitely wanted to make sure
I'm not only on the right side of history,

615
00:31:17,211 --> 00:31:19,296
but I was active in the moment.

616
00:31:19,922 --> 00:31:22,174
<i>We felt like Obama had spoken to us</i>

617
00:31:22,174 --> 00:31:23,759
<i>and we wanted to make sure that the people</i>

618
00:31:23,759 --> 00:31:26,803
who maybe were not tuned in politically

619
00:31:26,803 --> 00:31:29,389
like we were understood the message.

620
00:31:29,389 --> 00:31:31,808
Like, hey, you must not know.

621
00:31:31,808 --> 00:31:34,061
Like, this is a new time,
this is a new age.

622
00:31:34,061 --> 00:31:37,105
This the man right here.
Y'all need to come on in.

623
00:31:37,105 --> 00:31:38,815
Barack Obama for me,

624
00:31:39,399 --> 00:31:41,944
this is respectfully,
I say this about the president.

625
00:31:41,944 --> 00:31:44,404
I never, I never had a-a feeling

626
00:31:44,404 --> 00:31:45,781
that he would change nothing.

627
00:31:46,532 --> 00:31:49,159
I-I just, I-I literally just knew like,

628
00:31:49,159 --> 00:31:51,119
bro, this man is not about to change shit.

629
00:31:51,119 --> 00:31:54,498
One of my first art projects
is literally a portrait of Barack Obama,

630
00:31:54,498 --> 00:31:55,666
and I did it in sixth grade.

631
00:31:55,666 --> 00:31:59,044
The idea of a Black president
to an 11-year-old kid,

632
00:31:59,044 --> 00:32:02,548
an 11-year-old Black kid
who lives in Montgomery, Alabama.

633
00:32:02,548 --> 00:32:05,300
Um... We were ready.

634
00:32:05,300 --> 00:32:08,887
It was like, I, I was aware,
hyperaware of racism

635
00:32:08,887 --> 00:32:12,266
and, and, um... segregation

636
00:32:12,266 --> 00:32:16,436
and, and things that had
plagued my hometown

637
00:32:16,436 --> 00:32:19,106
and also our history as a people.

638
00:32:19,106 --> 00:32:23,527
Uh, so the idea that we were gonna
have one in the White House,

639
00:32:23,527 --> 00:32:26,196
it was like, oh, like, y'all finna--

640
00:32:26,196 --> 00:32:27,364
Everything's about to change.

641
00:32:28,198 --> 00:32:29,992
<i>The Recession</i> album was done.

642
00:32:30,492 --> 00:32:31,994
And I hear this, this beat

643
00:32:32,995 --> 00:32:35,163
and I'm just walking around the house

644
00:32:36,373 --> 00:32:38,959
and I keep singing in my head,
"My president is Black,"

645
00:32:38,959 --> 00:32:40,043
and I look at my man, I say,

646
00:32:40,043 --> 00:32:42,713
"Yo, I'ma go to the studio
and drop this."

647
00:32:42,713 --> 00:32:44,965
And he was like,
"Man, the album's done. You know the..."

648
00:32:44,965 --> 00:32:47,050
I said, "No, I'm just gonna cut it
'cause I, 'cause I feel it."

649
00:32:47,050 --> 00:32:50,429
So later on that day
we go to the studio, knock it out

650
00:32:50,429 --> 00:32:51,638
and I'm like, "Yo, this is it.

651
00:32:51,638 --> 00:32:52,973
This is how I'ma end the album."

652
00:32:52,973 --> 00:32:54,183
<i>♪ My president is Black ♪</i>

653
00:32:54,183 --> 00:32:55,893
<i>♪ My Lambo's blue ♪</i>

654
00:32:55,893 --> 00:32:59,062
<i>♪ And I be... if my rims ain't too ♪</i>

655
00:32:59,062 --> 00:33:02,191
<i>♪ My mama ain't at home
and daddy's still in jail ♪</i>

656
00:33:02,191 --> 00:33:04,902
<i>♪ Tryin' to make a plate,
ain't nobody seen the... ♪</i>

657
00:33:04,902 --> 00:33:06,153
<i>♪ My president is... ♪</i>

658
00:33:06,153 --> 00:33:08,780
Everybody that was in the studio
was like, "It sounds good,

659
00:33:08,780 --> 00:33:11,575
"but, uh, if he doesn't win,
you gonna look crazy

660
00:33:11,575 --> 00:33:13,702
"'cause the album comes out now

661
00:33:13,702 --> 00:33:15,746
"and, and, and, and it's gonna
be like, you know,

662
00:33:15,746 --> 00:33:18,498
almost five months away
from the, um, from the election."

663
00:33:18,498 --> 00:33:20,292
You know, I was like,
"No, he's gonna win."

664
00:33:20,292 --> 00:33:21,543
[chuckles] You know what I'm saying?

665
00:33:21,543 --> 00:33:22,920
Like, he's-he's gonna win the election.

666
00:33:22,920 --> 00:33:26,548
Young Jeezy fuckin' elected
President Obama.

667
00:33:27,007 --> 00:33:30,844
He definitely, like,
got more people to the polls with a song.

668
00:33:30,844 --> 00:33:33,764
<i>People who never planned
on going to the polls.</i>

669
00:33:33,764 --> 00:33:36,308
<i>I'm like, "Oh, you're here
because of Jeezy." Like, this...</i>

670
00:33:36,308 --> 00:33:38,560
"You've never,
you've never done this before.

671
00:33:38,560 --> 00:33:40,229
I got you, but we're glad to have you."

672
00:33:40,229 --> 00:33:42,940
When he won,
I jumped in my Lamborghini,

673
00:33:43,941 --> 00:33:47,694
I drove through the city,
I went on Peachtree, let my doors up.

674
00:33:48,487 --> 00:33:49,947
I was playing <i>My President is Black.</i>

675
00:33:49,947 --> 00:33:52,407
Everybody was, you know,
just, it was like a parade.

676
00:33:52,407 --> 00:33:54,660
Everybody's like,
"We did it, Jeezy, we did it."

677
00:33:54,660 --> 00:33:55,911
I'm like, "Yeah, we did it."

678
00:33:56,495 --> 00:34:01,250
Every car, every house, every apartment.

679
00:34:02,584 --> 00:34:04,253
It's, it's like, that's all you heard.

680
00:34:04,878 --> 00:34:06,046
That's all you heard.

681
00:34:06,171 --> 00:34:08,882
[♪ "My President Is Black"
remix by Jay-Z playing]

682
00:34:10,384 --> 00:34:11,468
<i>The show of love,</i>

683
00:34:11,468 --> 00:34:13,136
<i>they knew who I was in that room,</i>

684
00:34:13,762 --> 00:34:14,972
<i>the man of the hour.</i>

685
00:34:14,972 --> 00:34:17,266
<i>And mind you,
nobody know Jay-Z did the remix.</i>

686
00:34:17,266 --> 00:34:19,017
<i>I had been, you know, celebration.</i>

687
00:34:19,017 --> 00:34:20,477
<i>I, I was lit, you know what I'm saying?</i>

688
00:34:20,477 --> 00:34:22,771
<i>I was, you know, about five bottles in.</i>

689
00:34:22,771 --> 00:34:26,024
<i>So I might have said
some things that was, uh, on my heart.</i>

690
00:34:26,024 --> 00:34:27,234
[Jeezy laughs]

691
00:34:27,234 --> 00:34:31,238
My president is
motherfucking Black, nigga!

692
00:34:31,238 --> 00:34:32,447
[cheering]

693
00:34:32,447 --> 00:34:35,534
<i>It was bigger than just
the song, uh, you know,</i>

694
00:34:35,534 --> 00:34:37,244
<i>this was a moment in time for us</i>

695
00:34:37,244 --> 00:34:39,580
<i>and I felt like, you know,</i>

696
00:34:39,580 --> 00:34:41,707
<i>this, this was the one time
I could do some good.</i>

697
00:34:41,707 --> 00:34:42,916
<i>You know what I'm saying?</i>

698
00:34:42,916 --> 00:34:44,168
<i>And, and we did. We did good.</i>

699
00:34:45,252 --> 00:34:49,131
It's an honor, uh, to be here
in the White House Library

700
00:34:49,131 --> 00:34:51,508
NPR Music presents Common.

701
00:34:51,508 --> 00:34:52,676
[Common] Thank you.

702
00:34:52,676 --> 00:34:54,011
- Beautiful.
- Thank you so much.

703
00:34:54,970 --> 00:34:56,471
<i>♪ Freedom ♪</i>

704
00:34:57,181 --> 00:34:59,183
<i>♪ Freedom come ♪</i>

705
00:34:59,933 --> 00:35:04,771
<i>♪ Hold on, won't be long ♪</i>

706
00:35:05,314 --> 00:35:07,482
<i>♪ Freedom ♪</i>

707
00:35:08,108 --> 00:35:10,319
<i>♪ Freedom come ♪</i>

708
00:35:10,944 --> 00:35:15,866
<i>♪ Hold on, won't be long ♪</i>

709
00:35:16,658 --> 00:35:18,243
Man, the emotions...

710
00:35:18,952 --> 00:35:21,496
and feelings I had
walking into the White House

711
00:35:22,414 --> 00:35:25,959
<i>to greet President Barack Obama</i>

712
00:35:26,293 --> 00:35:28,212
<i>and First Lady Michelle Obama.</i>

713
00:35:28,712 --> 00:35:30,756
I was overwhelmed and,

714
00:35:30,756 --> 00:35:35,511
and I had this
spiritual feeling that like...

715
00:35:37,095 --> 00:35:40,516
"What did I do to be able to get here?"

716
00:35:42,559 --> 00:35:45,229
[rapping] <i>♪ We let go to free them
so we could free us ♪</i>

717
00:35:45,229 --> 00:35:47,439
<i>♪ America's moment
to come to Jesus, come on ♪</i>

718
00:35:47,439 --> 00:35:50,526
<i>The journey hip-hop has taken
from the back house to the White House.</i>

719
00:35:51,443 --> 00:35:54,029
<i>It makes me think about our ancestors.</i>

720
00:35:54,029 --> 00:35:56,031
<i>They helped build that White House</i>

721
00:35:56,031 --> 00:35:58,283
<i>and at a time where we were enslaved.</i>

722
00:35:58,784 --> 00:36:02,538
<i>The progress that we've made
as Black people</i>

723
00:36:02,538 --> 00:36:04,790
<i>in, in this country,</i>

724
00:36:05,290 --> 00:36:07,376
<i>Black and brown
when it comes to hip-hop,</i>

725
00:36:07,376 --> 00:36:08,794
<i>it's one of the greatest gifts.</i>

726
00:36:08,794 --> 00:36:11,088
<i>And we did it, like, we did it.</i>

727
00:36:11,088 --> 00:36:13,841
It was life-blowing, mind-blowing.

728
00:36:14,299 --> 00:36:16,134
It shook my soul in a good way.

729
00:36:19,221 --> 00:36:20,931
Obama was the first hip-hop president.

730
00:36:20,931 --> 00:36:24,434
He understood
that the hip-hop culture was here

731
00:36:24,434 --> 00:36:26,687
and that it was having great influence.

732
00:36:26,687 --> 00:36:28,230
And he identified with that.

733
00:36:28,230 --> 00:36:30,899
Obama just swagged out, dawg.
You know what I'm saying?

734
00:36:30,899 --> 00:36:34,444
Obama just, he be hooping,
you know what I'm saying?

735
00:36:34,444 --> 00:36:36,113
Athletes and hip-hop, we go together.

736
00:36:36,113 --> 00:36:39,366
The struggle that,
that artists talk about in their music,

737
00:36:39,366 --> 00:36:41,869
we have that same struggle,
we have that same grind.

738
00:36:41,869 --> 00:36:44,997
You use your life and what you've
been through and your struggles

739
00:36:44,997 --> 00:36:46,456
and you try to make that your future.

740
00:36:46,456 --> 00:36:49,376
<i>My first trip to the White House was crazy</i>

741
00:36:49,376 --> 00:36:52,462
because, you know,
this was his first term.

742
00:36:52,462 --> 00:36:55,674
He's a hooper. And so, we were like,
"Hey, you trying to hoop?"

743
00:36:55,674 --> 00:36:57,759
So we played HORSE with him
at the White House.

744
00:36:57,759 --> 00:36:59,845
<i>I'm not gonna lie, he got a little J.</i>

745
00:36:59,845 --> 00:37:01,096
<i>He has a little J on him.</i>

746
00:37:01,096 --> 00:37:02,723
He be doing all this like... [chuckles]

747
00:37:02,723 --> 00:37:04,558
<i>Like, he like a, uh,</i>

748
00:37:05,100 --> 00:37:06,643
<i>like Obama, like a uncle.</i>

749
00:37:07,561 --> 00:37:09,229
Uncle Obama. What up, dawg?

750
00:37:09,730 --> 00:37:11,607
How you doing today, man? You good?

751
00:37:12,441 --> 00:37:14,109
Obama was tapped in, bro.

752
00:37:14,109 --> 00:37:17,029
[Jeezy] <i>Obama did
what any smart brother would do.</i>

753
00:37:17,029 --> 00:37:19,239
<i>Hip-hop helped him get elected.</i>

754
00:37:19,615 --> 00:37:21,200
<i>So he returned the favor.</i>

755
00:37:21,950 --> 00:37:23,869
<i>Obama became the first president</i>

756
00:37:23,869 --> 00:37:27,664
<i>to invite multiple rappers
into the White House.</i>

757
00:37:27,664 --> 00:37:29,625
You have a Black man in the White House,

758
00:37:29,625 --> 00:37:31,335
you have hip-hop as a global force

759
00:37:31,752 --> 00:37:34,922
<i>and you have it all together
in perfect configuration.</i>

760
00:37:34,922 --> 00:37:37,799
They formed this incredible phalanx

761
00:37:37,799 --> 00:37:41,553
of institutional arts
and culture and politics.

762
00:37:41,553 --> 00:37:46,141
<i>There was this mutual admiration
of powerful forces</i>

763
00:37:46,600 --> 00:37:48,310
and I think it really
stunned a lot of people.

764
00:37:48,310 --> 00:37:53,482
That's how you knew
that he was your brother

765
00:37:53,941 --> 00:37:57,653
because he did what your brother would do
if he got into a good position.

766
00:37:58,111 --> 00:37:59,112
Your homey gonna call you.

767
00:37:59,112 --> 00:38:01,907
"Yo, I'm in this big ass house,
and they got TV there,

768
00:38:01,907 --> 00:38:03,075
I think you could just pull up."

769
00:38:03,075 --> 00:38:04,368
I'm gonna keep it a book, you know?

770
00:38:04,368 --> 00:38:06,203
'Cause I ain't gonna do nothing
that ain't a hundred.

771
00:38:06,537 --> 00:38:09,081
When I saw Obama
inviting all those rappers,

772
00:38:09,081 --> 00:38:11,834
I was a little offended,
you know what I'm saying?

773
00:38:11,834 --> 00:38:14,086
Because I'm like, "Hey, how you
not gonna invite your man?"

774
00:38:14,086 --> 00:38:17,130
My team gets a call
from somebody from Obama's camp,

775
00:38:17,297 --> 00:38:20,551
um, and they just wanted to thank us
for all the work we've done.

776
00:38:21,218 --> 00:38:24,596
And there was a correspondence dinner
that happened in New York,

777
00:38:25,264 --> 00:38:26,431
and I'm like, "Yeah, when I see him,

778
00:38:26,431 --> 00:38:28,809
we gonna dap like this
and we gonna hug like that."

779
00:38:28,809 --> 00:38:31,812
And, and I remember
my security talking to Secret Service

780
00:38:31,812 --> 00:38:34,356
and I just, the whole time
they were just shaking their head.

781
00:38:34,356 --> 00:38:36,942
They're saying, "You can't be even here.

782
00:38:36,942 --> 00:38:38,360
Like, you gotta get off the premises."

783
00:38:38,360 --> 00:38:40,445
And I'm like, "Off the premises"?

784
00:38:40,904 --> 00:38:42,781
<i>They did a thorough
background check on me.</i>

785
00:38:42,781 --> 00:38:44,533
<i>I took it personal a little bit, I did.</i>

786
00:38:44,533 --> 00:38:46,493
<i>I just was like, "Damn, you know, like...</i>

787
00:38:46,493 --> 00:38:48,579
you know, they don't see me."
You know what I'm saying?

788
00:38:48,579 --> 00:38:50,080
He don't see me.
You know what I'm saying?

789
00:38:50,080 --> 00:38:52,207
I had to really, like, sit back

790
00:38:52,207 --> 00:38:54,084
and look inward and be like,
"Okay, this is my moment

791
00:38:54,084 --> 00:38:57,129
"to accept that because you know my past
is my past, I can't change that.

792
00:38:57,129 --> 00:38:58,547
I can just work on my future."

793
00:39:00,340 --> 00:39:02,259
<i>In April 2016,</i>

794
00:39:02,676 --> 00:39:06,471
<i>Obama brought artists
to discuss criminal justice reform.</i>

795
00:39:06,471 --> 00:39:10,809
<i>J. Cole, Nicki Minaj, Common, Ludacris,</i>

796
00:39:10,809 --> 00:39:16,106
<i>Wale, Chance the Rapper,
Alicia Keys, DJ Khaled,</i>

797
00:39:16,106 --> 00:39:19,651
<i>Timbaland, Busta, Pusha T and Rick Ross.</i>

798
00:39:19,651 --> 00:39:22,070
So inspiring, so motivational.

799
00:39:22,070 --> 00:39:23,155
White House, baby.

800
00:39:23,155 --> 00:39:25,282
You could see
the, the pictures on the walls

801
00:39:25,282 --> 00:39:26,658
and, and think like,

802
00:39:27,409 --> 00:39:31,371
<i>they never thought
that we would be meeting in here.</i>

803
00:39:31,371 --> 00:39:33,749
<i>They never thought
that we would have the,</i>

804
00:39:33,749 --> 00:39:36,335
<i>the power and the voice that we had and,</i>

805
00:39:36,335 --> 00:39:38,003
and the expression that we had

806
00:39:38,337 --> 00:39:40,255
in that room in the White House.

807
00:39:40,255 --> 00:39:42,174
So the talks were really in depth

808
00:39:42,174 --> 00:39:44,384
and we were getting into it.

809
00:39:44,927 --> 00:39:46,678
And, um, this beeping starts to go off.

810
00:39:46,678 --> 00:39:50,015
President Obama was like,
"Wait, what? What? What's that?

811
00:39:50,015 --> 00:39:51,475
Wait, what is that?"

812
00:39:51,475 --> 00:39:55,062
And then Rick Ross was like, "Yo, that's
my, my ankle monitor," you know.

813
00:39:55,062 --> 00:39:57,940
President Obama said,
"Wow, we really keeping it real here."

814
00:39:57,940 --> 00:39:59,024
[laughs]

815
00:39:59,024 --> 00:40:01,527
I don't know if they had that
in the White House ever.

816
00:40:01,527 --> 00:40:04,279
A bunch of people
went in the White House with Obama.

817
00:40:04,988 --> 00:40:07,866
We don't know what happened.
All we saw is pictures.

818
00:40:09,576 --> 00:40:11,453
I ain't seen no list of demands.

819
00:40:12,746 --> 00:40:14,790
This is supposed to be our guy.

820
00:40:15,290 --> 00:40:18,752
Why are we not privy
to what going on inside?

821
00:40:18,752 --> 00:40:22,172
That is a question that I asked myself
when I saw rappers at the White House.

822
00:40:22,172 --> 00:40:26,635
<i>"What is happening?"
And you never really get an answer.</i>

823
00:40:26,635 --> 00:40:30,264
Are we in the inside
or are we just being shuffled along?

824
00:40:30,264 --> 00:40:32,266
I know what it's doing for Barack.

825
00:40:32,266 --> 00:40:33,851
I know what it's doing for the presidency.

826
00:40:33,851 --> 00:40:37,062
Can we affect the policy?

827
00:40:37,062 --> 00:40:39,773
There's a lot of people come in that room
and do nothing in that room.

828
00:40:39,773 --> 00:40:41,650
How do we affect the change?

829
00:40:41,650 --> 00:40:44,528
Obama kinda has tried to play
both sides of the fence.

830
00:40:44,528 --> 00:40:45,779
He's being a politician.

831
00:40:45,779 --> 00:40:48,699
Sometimes he's fighting for us,
sometimes he's using us.

832
00:40:48,699 --> 00:40:54,121
One of the most controlled examples
really is that Jay-Z and Obama ad.

833
00:40:54,121 --> 00:40:55,289
[cheering]

834
00:40:55,289 --> 00:40:58,166
To me the idea of America
is that no matter who you are,

835
00:40:58,166 --> 00:40:59,960
what you look like or where you come from,

836
00:40:59,960 --> 00:41:01,545
you can make it if you try.

837
00:41:02,171 --> 00:41:03,255
Jay-Z did.

838
00:41:03,255 --> 00:41:05,132
He didn't come from power or privilege.

839
00:41:05,132 --> 00:41:06,758
He got ahead because he worked hard,

840
00:41:06,758 --> 00:41:09,720
learned from his mistakes
and just plain refused to quit.

841
00:41:10,053 --> 00:41:15,601
It's such a tightly structured,
well-thought-through political ad

842
00:41:15,601 --> 00:41:19,479
and it definitely tries to play with

843
00:41:19,897 --> 00:41:23,692
what does hip-hop want
and what are we not gonna give it?

844
00:41:23,692 --> 00:41:26,069
He's talking about the American dream.

845
00:41:26,069 --> 00:41:28,697
Anybody can make it in America.

846
00:41:28,697 --> 00:41:31,825
And that's, that's really not our message

847
00:41:31,825 --> 00:41:33,243
when it comes to hip-hop.

848
00:41:33,785 --> 00:41:36,830
Hip-hop got in common
with President Obama is that...

849
00:41:38,207 --> 00:41:39,416
he got ice in his veins.

850
00:41:39,416 --> 00:41:43,420
Like, you can tell somewhere
down the line he know what's up,

851
00:41:43,420 --> 00:41:45,631
and that's what hip-hop is,
knowing what's up.

852
00:41:46,089 --> 00:41:48,050
And my mom called me and she was like,

853
00:41:48,050 --> 00:41:52,679
"Baby, did you hear the president
shout you out last night?"

854
00:41:52,679 --> 00:41:54,223
And I said, "Well, you know,

855
00:41:54,223 --> 00:41:56,099
I don't really think
he rock with me like that, Mama."

856
00:41:56,099 --> 00:41:57,559
And she's like, "No, he shouted you out."

857
00:41:57,559 --> 00:42:01,104
She sent it to me and I, and I press play.

858
00:42:01,104 --> 00:42:03,232
In my first term, I sang Al Green.

859
00:42:04,191 --> 00:42:07,402
In my second term
I'm going with Young Jeezy.

860
00:42:07,402 --> 00:42:08,695
[laughter]

861
00:42:08,695 --> 00:42:09,780
Obama out.

862
00:42:09,988 --> 00:42:11,990
[laughter and applause]

863
00:42:11,990 --> 00:42:13,075
[mouths] Thank you.

864
00:42:13,075 --> 00:42:14,993
I'm just like, "Oh, wow."

865
00:42:15,452 --> 00:42:18,497
He said, "Michelle likes that
when I sing that to her at night."

866
00:42:18,997 --> 00:42:21,333
That there to me was that salute

867
00:42:21,333 --> 00:42:22,584
and head nod from a distance.

868
00:42:22,584 --> 00:42:26,171
Like, "I see you, I appreciate you,
but you know what it is."

869
00:42:26,171 --> 00:42:27,923
And that's why I said
he got ice in his veins.

870
00:42:27,923 --> 00:42:30,467
Only somebody with ice in their veins

871
00:42:30,467 --> 00:42:34,388
would know to give you a nod
from a distance that, "I see you,

872
00:42:34,388 --> 00:42:36,223
I see you," you know.

873
00:42:38,308 --> 00:42:39,726
Obama was hip-hop.

874
00:42:39,726 --> 00:42:42,062
Obama was incredibly hip-hop.

875
00:42:42,771 --> 00:42:44,773
[Bun B] <i>Meeting Obama was crazy.</i>

876
00:42:44,773 --> 00:42:47,192
<i>So soft spoken, such...</i>

877
00:42:47,860 --> 00:42:50,320
such reverence in his presence,

878
00:42:50,904 --> 00:42:53,115
um, without being imposing,

879
00:42:53,866 --> 00:42:56,660
um, just such
an amazing human being to meet,

880
00:42:56,660 --> 00:42:59,079
if not for 30 seconds, right?

881
00:42:59,079 --> 00:43:02,416
But it was everything
I wanted the moment to be.

882
00:43:02,416 --> 00:43:03,667
I cherish it to this day.

883
00:43:03,667 --> 00:43:05,627
[YG] <i>I mean, the handshakes
he used to give people,</i>

884
00:43:05,627 --> 00:43:07,129
<i>you know what I'm saying?
I'm like, "Yeah!"</i>

885
00:43:07,129 --> 00:43:09,715
<i>Like, like, it was just good to see, like,</i>

886
00:43:10,465 --> 00:43:14,678
to see, like, a Black president
and he acting like us.

887
00:43:14,678 --> 00:43:15,762
You know what I'm saying?

888
00:43:15,762 --> 00:43:18,223
I wouldn't be surprised
if he had, like, a little book

889
00:43:18,223 --> 00:43:19,850
of Obama rhymes somewhere.

890
00:43:20,184 --> 00:43:23,687
Obama was naturally
just a cool motherfucker.

891
00:43:24,021 --> 00:43:26,899
He loves the culture,
he respects the art form.

892
00:43:27,107 --> 00:43:29,902
Um, he cares about his music.

893
00:43:29,902 --> 00:43:32,613
In 2020, Obama put me
on his summer playlist.

894
00:43:32,613 --> 00:43:34,698
I wrote <i>CROWN</i> when I was 19 years old

895
00:43:34,698 --> 00:43:39,161
and I, I just graduated high school
and I did not know

896
00:43:39,161 --> 00:43:43,540
whether or not my dreams
would ever come to fruition.

897
00:43:43,540 --> 00:43:45,667
Literally me being like,
I'm gonna have to--

898
00:43:45,667 --> 00:43:47,961
I, I love this too much to not pursue it.

899
00:43:47,961 --> 00:43:49,922
That's probably why
Obama was listening to it.

900
00:43:49,922 --> 00:43:51,089
I think that's what it is.

901
00:43:51,089 --> 00:43:52,633
He's like, "How can I be president?"

902
00:43:52,633 --> 00:43:54,635
But then he did it. I'm proud of him.

903
00:43:54,635 --> 00:43:56,595
Hi, Obama. [laughs]

904
00:44:00,015 --> 00:44:01,141
When Barack was in the office

905
00:44:01,141 --> 00:44:04,311
and it was like
the second to the last party when,

906
00:44:04,311 --> 00:44:05,562
before he left the White House.

907
00:44:05,562 --> 00:44:07,731
Well, I was like, I'ma play
the hardest record I got now

908
00:44:07,731 --> 00:44:09,149
- to see what you... You know.
- Right.

909
00:44:09,149 --> 00:44:12,110
And I put on M.O.P.'s <i>Ante Up</i>
in the White House and--

910
00:44:12,110 --> 00:44:13,237
No, you did not!

911
00:44:13,237 --> 00:44:15,447
And the floor was like vibrating.
People went crazy.

912
00:44:15,447 --> 00:44:16,990
- And I was like, "Oh, God."
- [exhales deeply]

913
00:44:17,491 --> 00:44:19,952
And that was just incredible

914
00:44:19,952 --> 00:44:24,790
because he was playing Mobb Deep
and, and Mary J. and, like,

915
00:44:25,457 --> 00:44:30,379
<i>and M.O.P. and, like, you know,
Black Moon in the White House</i>

916
00:44:30,379 --> 00:44:33,131
and people were really
dancing and celebrating.

917
00:44:33,131 --> 00:44:35,676
It was like one of those things
where you, you look around

918
00:44:35,676 --> 00:44:39,096
and say, "Do you see
what's going on in this place?"

919
00:44:39,096 --> 00:44:42,307
I know it's like always used, but you just

920
00:44:42,307 --> 00:44:46,770
can't help but think like, "Never thought
that hip-hop would take it this far."

921
00:44:47,563 --> 00:44:48,730
<i>♪ Ante up ♪</i>

922
00:44:48,730 --> 00:44:49,982
<i>♪ Yap that fool ♪</i>

923
00:44:49,982 --> 00:44:51,233
<i>♪ Ante up ♪</i>

924
00:44:51,233 --> 00:44:52,693
<i>♪ Kidnap that fool ♪</i>

925
00:44:52,693 --> 00:44:54,903
<i>♪ It's the perfect timing,
you see the man shining ♪</i>

926
00:44:55,320 --> 00:44:57,573
<i>♪ Get up off them goddamn diamonds ♪</i>

927
00:44:59,575 --> 00:45:02,035
[♪ hip-hop music playing]

928
00:45:03,495 --> 00:45:05,247
I'm not a political rapper.

929
00:45:05,247 --> 00:45:08,417
Like, my music is not about
the politics of the world.

930
00:45:08,917 --> 00:45:12,254
<i>Me and Nipsey, we was
in the studio working on a, a project,</i>

931
00:45:12,254 --> 00:45:15,549
<i>we two gang members
making it out the city.</i>

932
00:45:15,549 --> 00:45:18,010
You know what I'm saying?
From different sides.

933
00:45:18,010 --> 00:45:20,721
We in the studio and the TV on.

934
00:45:20,721 --> 00:45:23,182
<i>This when Donald Trump announced,
you know what I'm saying,</i>

935
00:45:23,182 --> 00:45:24,850
<i>he was running for president.</i>

936
00:45:24,850 --> 00:45:27,144
It's like at the beginning
of his campaign,

937
00:45:27,144 --> 00:45:30,731
we just started seeing
Donald Trump on the TV a lot.

938
00:45:30,731 --> 00:45:32,983
Like, you could tell,
like, Obama was a good person,

939
00:45:32,983 --> 00:45:34,067
you know what I'm saying?

940
00:45:34,067 --> 00:45:36,486
How he carried himself, how he talked

941
00:45:36,486 --> 00:45:38,864
and then it go to, like,
somebody like Donald Trump

942
00:45:38,864 --> 00:45:41,950
who is just like reckless
and talking out the side of his neck,

943
00:45:41,950 --> 00:45:43,577
racist than a motherfucker.

944
00:45:43,577 --> 00:45:45,954
You know, we gotta say something.

945
00:45:45,954 --> 00:45:49,166
Nobody trying to get they shows canceled
and be going through--

946
00:45:49,166 --> 00:45:50,584
We already going through that.

947
00:45:50,584 --> 00:45:52,169
So how worse could it be?

948
00:45:52,169 --> 00:45:53,545
Let's do this.

949
00:45:53,545 --> 00:45:55,172
<i>♪ Fuck Donald Trump ♪</i>

950
00:45:56,048 --> 00:45:57,591
<i>♪ Fuck Donald Trump ♪</i>

951
00:45:57,925 --> 00:46:00,344
<i>♪ Yeah, nigga, fuck Donald Trump ♪</i>

952
00:46:00,344 --> 00:46:02,846
<i>♪ Yeah, yeah, fuck Donald Trump ♪</i>

953
00:46:02,846 --> 00:46:05,057
<i>♪ Yeah, fuck Donald Trump ♪</i>

954
00:46:05,641 --> 00:46:07,267
<i>♪ Yeah, fuck Donald Trump ♪</i>

955
00:46:07,976 --> 00:46:10,395
I love them saying it

956
00:46:10,395 --> 00:46:13,440
because sometimes I felt like
I was out there by myself.

957
00:46:13,774 --> 00:46:15,943
I respected it, you know what I'm saying?

958
00:46:15,943 --> 00:46:17,319
Because you know, for the,

959
00:46:17,319 --> 00:46:20,197
for the younger hip-hop generation,
he took a stance.

960
00:46:21,323 --> 00:46:23,158
You know what I'm saying?
He took a real stance.

961
00:46:23,158 --> 00:46:25,244
It was too catchy too. I'm like, "Damn."

962
00:46:25,661 --> 00:46:27,871
It was like just as easy
as "Fuck tha Police."

963
00:46:27,871 --> 00:46:30,707
It was timely. It was unexpected.

964
00:46:30,707 --> 00:46:33,293
And I think that's one of
the powerful things about hip-hop.

965
00:46:33,293 --> 00:46:36,463
America politicizes Black people

966
00:46:36,463 --> 00:46:38,757
by its public policy towards Black people.

967
00:46:38,757 --> 00:46:41,301
So you don't have to be
a political hip-hop artist

968
00:46:41,301 --> 00:46:42,886
to make a political statement.

969
00:46:43,679 --> 00:46:46,807
[YG] <i>Somebody got a letter
from, like, Secret Service, FBI,</i>

970
00:46:46,807 --> 00:46:48,517
<i>like, the White House and shit.</i>

971
00:46:48,517 --> 00:46:50,477
<i>And, like, me and Nip was all in papers,</i>

972
00:46:50,477 --> 00:46:52,229
like, talking about the song,

973
00:46:52,229 --> 00:46:55,440
me and Nip was getting banned
from performances

974
00:46:55,440 --> 00:46:57,150
from college campuses.

975
00:46:57,651 --> 00:46:59,152
It was all type of shit going on.

976
00:46:59,152 --> 00:47:01,864
I'm like, "Yeah, I knew this was
gonna happen," and you feel me?

977
00:47:01,864 --> 00:47:04,032
We like, "Fuck it,
'cause it's like we stood up."

978
00:47:04,032 --> 00:47:05,450
I believe Trump heard the song.

979
00:47:05,450 --> 00:47:07,327
He had to hear the song
if the White House,

980
00:47:07,327 --> 00:47:09,371
if they sending letters out and shit.

981
00:47:10,080 --> 00:47:13,041
They was probably like, "Hey, hey, hey,
Mr. Trump, you gotta hear this."

982
00:47:13,041 --> 00:47:14,459
[laughs]

983
00:47:18,755 --> 00:47:21,216
You gotta realize around that time,
it was a get money time

984
00:47:21,216 --> 00:47:23,051
<i>and we liked the fact
that Trump was getting money.</i>

985
00:47:23,051 --> 00:47:24,261
<i>We loved that.</i>

986
00:47:24,261 --> 00:47:25,429
I had a song called <i>Donald Trump,</i>

987
00:47:25,429 --> 00:47:26,805
and this is the thing
you gotta understand,

988
00:47:26,805 --> 00:47:30,017
he was the person we equated with money.

989
00:47:30,017 --> 00:47:33,020
That's all we ever heard
about him being tied to,

990
00:47:33,020 --> 00:47:34,271
you know, billions of dollars.

991
00:47:34,271 --> 00:47:35,939
And when I made my song, you know,

992
00:47:35,939 --> 00:47:38,567
I never made that song from the stance
of him being the president,

993
00:47:38,567 --> 00:47:40,611
nor did I ever think
he would be the president.

994
00:47:40,611 --> 00:47:43,071
That was because I was
relating it to the money, right?

995
00:47:43,071 --> 00:47:46,158
And I think, um, in the beginning
everybody was doing that.

996
00:47:46,158 --> 00:47:49,661
The Trump presidency as a whole
did not have time to blossom.

997
00:47:50,662 --> 00:47:53,207
I think we were onto something
at the very end

998
00:47:53,207 --> 00:47:56,835
and I don't think
that there was time enough

999
00:47:56,835 --> 00:47:59,880
to kind of get the thing going.

1000
00:47:59,880 --> 00:48:02,382
People say he polarized the country.

1001
00:48:02,382 --> 00:48:03,467
I don't believe that.

1002
00:48:03,467 --> 00:48:07,429
We got Kanye in the White House
saying, "Free Larry Hoover."

1003
00:48:07,429 --> 00:48:08,597
That's powerful to me.

1004
00:48:08,597 --> 00:48:10,724
You know, they tried to scare me

1005
00:48:10,724 --> 00:48:12,976
to not wear this hat, my own friends.

1006
00:48:12,976 --> 00:48:15,103
But this hat, it gives me,

1007
00:48:15,103 --> 00:48:16,647
it gives me power in a way.

1008
00:48:16,647 --> 00:48:18,649
Let me give this guy a hug right here.

1009
00:48:18,649 --> 00:48:20,067
- [laughter]
- [shutters snapping]

1010
00:48:20,067 --> 00:48:21,985
- I love this guy right here. Yeah.
- That's really...

1011
00:48:22,611 --> 00:48:26,573
There are definitely aspects
of Trump's personality and actions

1012
00:48:26,573 --> 00:48:30,244
that call to the baser nature of hip-hop.

1013
00:48:30,244 --> 00:48:32,371
You know, hip-hop is a whole range.

1014
00:48:32,371 --> 00:48:36,166
You have, uh, hip-hop
that's explicitly misogynistic.

1015
00:48:36,166 --> 00:48:39,336
<i>Some people in hip-hop who were
used to demeaning women</i>

1016
00:48:39,336 --> 00:48:41,255
<i>may have looked at Donald Trump</i>

1017
00:48:41,255 --> 00:48:44,883
and the, "Grab them by the pussy,"
and all that

1018
00:48:44,883 --> 00:48:47,135
as a feature, not a bug as they say,

1019
00:48:47,135 --> 00:48:49,721
as something to be sought after.

1020
00:48:49,721 --> 00:48:52,724
To have that level of impunity,
which a Black man will never have.

1021
00:49:08,574 --> 00:49:09,616
It is the same line that,

1022
00:49:09,616 --> 00:49:12,953
it is, uh, two different
artists' interpretation

1023
00:49:12,953 --> 00:49:14,288
of the same view.

1024
00:49:15,038 --> 00:49:18,333
There's no respect for women
from either one of those men.

1025
00:49:18,750 --> 00:49:22,838
And, also the fields that they work in

1026
00:49:22,838 --> 00:49:28,051
have historically worked against women.

1027
00:49:28,051 --> 00:49:31,221
I think we're doing ourselves a disservice
if we don't ask why that is.

1028
00:49:31,471 --> 00:49:35,893
Um, the root of it all honestly
is misogyny and misogynoir.

1029
00:49:35,893 --> 00:49:40,480
And there's... the, the Venn diagram

1030
00:49:40,480 --> 00:49:43,817
that's happening here
is really something to be noted.

1031
00:49:44,443 --> 00:49:47,487
You said I ran over to the Trump team

1032
00:49:47,487 --> 00:49:49,031
instead of the Biden team.

1033
00:49:49,031 --> 00:49:50,115
That's just not true.

1034
00:49:50,115 --> 00:49:51,867
- They both contacted me.
- Well, but you are working

1035
00:49:51,867 --> 00:49:53,452
with the Trump team instead
of the Biden team

1036
00:49:53,452 --> 00:49:54,912
and people giving you heat for it.

1037
00:49:54,912 --> 00:49:56,205
What do you say to them?

1038
00:49:56,830 --> 00:49:58,373
Well, I'm willing
to work with both teams,

1039
00:49:58,373 --> 00:50:01,668
but I'm just working with
whoever is willing to work with me.

1040
00:50:01,668 --> 00:50:04,630
[Tom Llamas] <i>President Trump is
stepping up for a major recording artist.</i>

1041
00:50:04,630 --> 00:50:07,966
<i>A$AP Rocky, a rapper from Harlem
imprisoned in Sweden.</i>

1042
00:50:07,966 --> 00:50:11,386
President Trump has issued his final list
of presidential pardons.

1043
00:50:11,386 --> 00:50:14,056
<i>Other notable names
on the list include rappers,</i>

1044
00:50:14,056 --> 00:50:16,016
<i>Lil Wayne and Kodak Black.</i>

1045
00:50:29,863 --> 00:50:32,032
I knew Wayne had-had a gun case.

1046
00:50:32,032 --> 00:50:34,117
[laughs]

1047
00:50:34,451 --> 00:50:37,120
So I seen that and I was like,
"Oh, yeah, he politicking.

1048
00:50:37,746 --> 00:50:39,831
He politicking, he get a pass."

1049
00:50:45,128 --> 00:50:48,090
[interviewer] So growing up, who was
the first president of the United States

1050
00:50:48,090 --> 00:50:49,675
that you remember being aware of?

1051
00:50:50,342 --> 00:50:52,469
Uh, Benjamin Franklin.

1052
00:50:52,469 --> 00:50:55,848
[interviewer] Do you remember when N.W.A
<i>Fuck tha Police</i> song came out?

1053
00:50:56,390 --> 00:50:58,517
Yeah, but that ain't my vibe, though

1054
00:50:58,517 --> 00:51:00,602
because I'm-- it's too, it's too blatant.

1055
00:51:00,602 --> 00:51:02,187
Like, I'm not that kinda person.

1056
00:51:02,187 --> 00:51:06,024
I stand for love, peace, growth,
evolving, never change.

1057
00:51:06,024 --> 00:51:07,526
Barack Obama...

1058
00:51:09,278 --> 00:51:11,405
- Alright, I gotta say this.
- [interviewer] Yeah.

1059
00:51:11,405 --> 00:51:12,948
It's a lot of people, right...

1060
00:51:14,241 --> 00:51:16,326
respectfully, that's not Black.

1061
00:51:16,952 --> 00:51:19,037
Barack Obama's
not from the hood of America.

1062
00:51:19,037 --> 00:51:23,792
People want... a Tupac kind of real nigga,

1063
00:51:24,334 --> 00:51:25,502
that's like a Donald Trump.

1064
00:51:25,502 --> 00:51:28,088
Like he's a real nigga
'cause he's unapologetic.

1065
00:51:28,255 --> 00:51:29,256
Black Lives Matter.

1066
00:51:29,256 --> 00:51:31,717
I just, I just didn't like
the narrative, my boy.

1067
00:51:32,384 --> 00:51:35,429
I just didn't like who invested
in that movement. Right?

1068
00:51:35,429 --> 00:51:37,014
Because what the fuck you talking about?

1069
00:51:37,014 --> 00:51:38,265
I'm 'bout-- We do matter.

1070
00:51:38,265 --> 00:51:40,100
Why are we saying like--
We know we matter.

1071
00:51:40,100 --> 00:51:41,560
Why are we pushing that agenda?

1072
00:51:41,894 --> 00:51:42,895
That's dumb.

1073
00:51:46,732 --> 00:51:47,733
Bro, it was.

1074
00:51:47,733 --> 00:51:49,359
[interviewer] When Trump says, quote,

1075
00:51:49,359 --> 00:51:51,361
"Grab them by the..."

1076
00:51:51,528 --> 00:51:53,155
that's, that's sexual assault.

1077
00:51:53,155 --> 00:51:55,032
- I'm not fucking with that at all.
- [interviewer laughs]

1078
00:51:55,032 --> 00:51:56,283
I have a mother, I have a daughter,

1079
00:51:56,283 --> 00:51:57,951
and that shit ain't nowhere
near fucking funny.

1080
00:51:57,951 --> 00:52:01,663
I don't even think that shit should be
in fucking headlines, right?

1081
00:52:01,663 --> 00:52:03,582
So that, that ain't nothing I play with.

1082
00:52:03,582 --> 00:52:04,875
So if you know me, you know me.

1083
00:52:04,875 --> 00:52:06,460
Nigga, I don't play
by women at all. At all.

1084
00:52:08,712 --> 00:52:10,255
Man, I ain't-- I, I rock with policies.

1085
00:52:10,255 --> 00:52:13,634
I rock with him being
a better president than the last guy.

1086
00:52:13,634 --> 00:52:14,718
That's all it is.

1087
00:52:14,718 --> 00:52:15,802
Why I like Trump?

1088
00:52:15,802 --> 00:52:17,554
'Cause he's better than Biden.

1089
00:52:17,971 --> 00:52:20,599
And who in this fucking room
gonna tell me I'm lying?

1090
00:52:21,433 --> 00:52:23,101
[interviewer] So why did you
decide to come out

1091
00:52:23,101 --> 00:52:26,355
and publicly endorse Trump 2024?

1092
00:52:26,355 --> 00:52:28,524
That's what people call endor--
Like, endorsing?

1093
00:52:28,524 --> 00:52:31,652
I don't know that. I swear to God, bro,
on my right hand to--

1094
00:52:31,652 --> 00:52:33,445
<i>On my right hand to God,
I did not look at that</i>

1095
00:52:33,445 --> 00:52:35,572
<i>as being endorsing Trump.</i>

1096
00:52:35,572 --> 00:52:37,741
[interviewer] What do you
wanna say to, to hip-hop,

1097
00:52:37,741 --> 00:52:40,744
to the people about
this election in the fall?

1098
00:52:41,662 --> 00:52:42,913
Uh...

1099
00:52:47,584 --> 00:52:48,585
What I'm gonna say?

1100
00:52:49,795 --> 00:52:52,089
Only thing I could
possibly tell you is, man,

1101
00:52:53,257 --> 00:52:55,092
don't make a last-minute decision.

1102
00:52:55,092 --> 00:52:58,262
It's a lot of people
afraid to be frowned upon

1103
00:52:58,262 --> 00:53:01,682
for living they truth
or speaking they truth.

1104
00:53:06,311 --> 00:53:08,272
Man... hell, no.

1105
00:53:09,898 --> 00:53:11,900
- [John Roberts] So help you God?
- So help me God.

1106
00:53:11,900 --> 00:53:13,735
- [Roberts] Congratulations Mr. President.
- Thank you.

1107
00:53:13,735 --> 00:53:15,487
[cheering]

1108
00:53:16,405 --> 00:53:19,157
[♪ band music playing]

1109
00:53:20,617 --> 00:53:22,995
Over the past 50 years,
hip-hop has become

1110
00:53:22,995 --> 00:53:25,205
as an unstoppable force in America.

1111
00:53:25,205 --> 00:53:29,168
It caught the ear of a,
a child from Newark, New Jersey.

1112
00:53:29,168 --> 00:53:32,963
I think we didn't see more hip-hop
in the Biden White House,

1113
00:53:32,963 --> 00:53:35,966
um, because of
some very apparent reasons.

1114
00:53:35,966 --> 00:53:37,843
Two of the great artists of our time

1115
00:53:37,843 --> 00:53:39,553
representing the groundbreaking legacy

1116
00:53:39,553 --> 00:53:41,722
of hip-hop in America,

1117
00:53:41,722 --> 00:53:45,642
- LL J Cool J. Uh...
- [laughter]

1118
00:53:46,643 --> 00:53:49,104
By the way, that boy's got,

1119
00:53:49,104 --> 00:53:51,732
that man's got biceps
bigger than my thighs.

1120
00:53:51,732 --> 00:53:53,066
I think he's spent...

1121
00:53:54,193 --> 00:53:56,737
And an MC Lyte. Both of you, thank you.

1122
00:53:57,070 --> 00:53:59,198
One of the most glaring... [laughs]

1123
00:53:59,198 --> 00:54:02,534
...was, uh, Biden talking
with the <i>Breakfast Club.</i>

1124
00:54:02,534 --> 00:54:04,703
If you have a problem
figuring out whether you're for me

1125
00:54:04,703 --> 00:54:06,788
or Trump, then you ain't Black.

1126
00:54:06,788 --> 00:54:08,790
Biden is old.

1127
00:54:08,790 --> 00:54:10,042
[laughs] He's, he's tired.

1128
00:54:10,042 --> 00:54:11,752
That man is exhausted.

1129
00:54:11,752 --> 00:54:14,296
We can't expect him to be out here

1130
00:54:14,296 --> 00:54:15,506
hanging out with Ice Spice.

1131
00:54:15,506 --> 00:54:17,925
It's, it's not, it's not in his contract.

1132
00:54:17,925 --> 00:54:21,803
You've been the vice president
for a Black president

1133
00:54:21,803 --> 00:54:24,014
and I think he just made
a lot of assumptions

1134
00:54:24,014 --> 00:54:27,392
that he got
some automatic juice with that,

1135
00:54:27,392 --> 00:54:28,560
that he really didn't get.

1136
00:54:32,064 --> 00:54:34,983
[Waters] <i>Hip-hop has not realized</i>

1137
00:54:34,983 --> 00:54:38,987
its full potential and influence
with presidential politics.

1138
00:54:38,987 --> 00:54:42,491
I'm telling you,
they could register more people,

1139
00:54:42,491 --> 00:54:44,576
turn out more people to vote,

1140
00:54:44,576 --> 00:54:46,078
get more people involved

1141
00:54:46,078 --> 00:54:50,290
than any other sector of our society
that I can think of.

1142
00:54:50,290 --> 00:54:54,211
If they ever use
the full force of their influence,

1143
00:54:54,211 --> 00:54:56,755
I think it will make
a significant difference.

1144
00:54:56,755 --> 00:54:59,967
We should be asking for a little bit more

1145
00:54:59,967 --> 00:55:02,052
of a return on our investment.

1146
00:55:02,052 --> 00:55:05,597
[chuckles] I feel like if people
are gonna want to use our voices,

1147
00:55:05,597 --> 00:55:07,891
if they're gonna want to hear from us

1148
00:55:07,891 --> 00:55:10,227
and want us to be figures that support

1149
00:55:10,227 --> 00:55:12,604
or do not support certain things,

1150
00:55:12,604 --> 00:55:14,731
we need to get something in return.

1151
00:55:14,731 --> 00:55:15,858
What do we want?

1152
00:55:15,858 --> 00:55:17,651
I think that's one of
the most important things.

1153
00:55:17,651 --> 00:55:19,194
What do you want?

1154
00:55:19,194 --> 00:55:20,904
That has to be on the table

1155
00:55:20,904 --> 00:55:22,990
before they start shuffling you around

1156
00:55:22,990 --> 00:55:25,367
and putting you in videos and quoting you

1157
00:55:25,367 --> 00:55:27,911
and all of this nonsense.

1158
00:55:27,911 --> 00:55:31,665
Because it's just a show at that point
in which we are getting played.

1159
00:55:31,665 --> 00:55:34,084
[Chika] <i>Hip-hop was born from rebellion.</i>

1160
00:55:34,084 --> 00:55:37,796
<i>If we wanted to find any kind of truth,</i>

1161
00:55:37,796 --> 00:55:42,259
find any kind of meaning,
purpose in hip-hop

1162
00:55:42,259 --> 00:55:43,927
and this election season,

1163
00:55:43,927 --> 00:55:47,097
we would need to examine the roots
of what hip-hop came from.

1164
00:55:47,097 --> 00:55:49,558
[YG] <i>N.W.A, Eazy-E,
you know what I'm saying?</i>

1165
00:55:49,558 --> 00:55:52,144
<i>Ice Cube, Tupac. You know what I'm saying?</i>

1166
00:55:52,144 --> 00:55:54,688
We grew up, everything they did

1167
00:55:54,688 --> 00:55:58,609
and what they came from
and the marks they left.

1168
00:55:58,609 --> 00:55:59,776
You feel me?

1169
00:56:00,402 --> 00:56:02,613
On a hip-hop culture in the community,

1170
00:56:02,613 --> 00:56:07,576
<i>once you realize, like, the situation
and position you in,</i>

1171
00:56:07,576 --> 00:56:09,745
I start feeling like I got a duty.

1172
00:56:10,204 --> 00:56:11,246
You know what I'm saying?

1173
00:56:11,246 --> 00:56:13,457
We gonna take on whatever motto,

1174
00:56:14,416 --> 00:56:18,420
whatever's motherfucking in front of us,
whatever the size.

1175
00:56:18,420 --> 00:56:21,298
Like, come on, let's do it.
Fuck it, let's go.

1176
00:56:21,298 --> 00:56:22,674
They cannot be stopped.

1177
00:56:22,674 --> 00:56:26,803
New ideas, new language.
You know what I'm saying?

1178
00:56:26,803 --> 00:56:29,348
You can get any president,
you can line 'em up,

1179
00:56:29,348 --> 00:56:31,183
and put 'em in an arena.

1180
00:56:31,183 --> 00:56:36,104
Nobody's gonna recite any words
he said for 45 minutes straight.

1181
00:56:36,605 --> 00:56:38,440
And when you look at people like us,

1182
00:56:38,857 --> 00:56:42,277
people know each and every word
'cause that's what we mean to them.

1183
00:56:42,277 --> 00:56:43,529
We are the voice of the people.

1184
00:56:44,279 --> 00:56:45,697
Hip-hop is the power.

1185
00:56:47,366 --> 00:56:50,369
[♪ hip-hop music playing]

1186
00:57:24,319 --> 00:57:27,155
[♪ music continues]



