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My dearest fellow student, I am really, really excited to create this video with you, so.

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We have a new project, and I would love to share it with you.

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So what is the goal of this project?

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So imagine that you are meeting a new owner of e-commerce and you are going to persuade him and you

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are going to start with him Facebook ads and you are going to focus on sales, on conversions.

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So basically, I really like this project.

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And one of the students has asked me to help him with the project because he was paying agency and he

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wishes to proceed the project himself.

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So he has allowed to create video.

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And so basically now you will be watching me in the creative process so you will know how I think what

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I do and how I would develop the project and what I would be testing.

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So first of all, if you want to do some project, you should study it.

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So this is really important to study the project and to study the story.

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So I, for example, like very much of the story, I like the vision of this complete tend to be a very,

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very organic and to be nature like made.

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So this is what I like and this is very important.

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If you are going to proceed any project, you shall always like it.

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So you study the website and then you simply reach out to the owner and you offer to help with Facebook

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ads.

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And this is so easy and you can directly now watch me how I will do it.

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So.

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You can see this is really nice project, and I am really a big fan of this, all what this organic

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this is through, and I just have a really positive feeling about Tasmania and Australia and all the

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nature, everything.

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So when you started the project, you started the products you need to study social media.

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And what I am really happy about that we have a great, great engagement on Instagram.

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And you can see it's a great idea and I think people really like it.

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So this is really, really good.

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And you can see this is, for example, cool.

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So you can see Corbyn, the owner of the company or the CEO also.

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I think he is really doing this and this is really cool.

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Of course, then you have ladies, celebrities, and this is also good.

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Then you need to study the products.

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So I was asking Corbyn to really try to develop the descriptions of the products.

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And then, for example, you have the landing page.

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So you need to study the landing page and you need to study the Revell's.

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So this is like a starting point.

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So if you will be hired as a professional, you always need to study the project, study the story and

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study the products.

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Second boy and what you need, you will get some idea.

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And this is very important to sort out the media and to go through the media, because I have received

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quite a lot of media pictures, videos, and it's very important to choose what you like the best.

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So I have chosen this.

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And the reason is because simply you can see the product and you can get immediately very good feelings,

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positive feelings from the lady and the smile and the beach and make sure everything is very positive,

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then this is what I have also chosen, because it gives you like some direct information and then basically

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some more pictures that I think this is good that the lady can see.

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Aha, I can use that.

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So when I take a dress and I go out and also there are some videos.

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So I have chosen also this video.

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So like how it's really nicely done.

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And you can imagine immediately I also see the package, the easy to use.

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So this is what I like.

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It's really, really nice.

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And then some like I like this naturelle salt and then some more pictures I have chosen and also some

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more videos how to use them so people can play it.

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So this is and some final product.

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But I think this picture will be great opening.

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Then why do you always need if you will be working as a professional, you need to think about your

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copy.

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So I have studied some of the copies that the agency that was hired was using, and I like it.

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I like, for example, using the best from nature to bring out the best in you, the Celebes choice

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when it comes to sunless tanning.

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Also, what I like is to use some Revy or so.

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I have chosen some reviews from the clients, from the customers, and I think it will be very nice

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to use some of the reviews in the cockpit if it will be possible.

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So we will see because this is a very creative process and we will be creating everything together.

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Also, what I wanted to show you is this tool.

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It is controversial case dot net.

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And this is good because if you have some Centonze, you can easily change it to sentence case, lower

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case, upper case.

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And I like using this capitalized case, so this is very good to yours.

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And then basically when you go to the Atzmon, you know, you, first of all need to be very, very

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careful.

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So the first you can see that some campaigns are running.

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So this is important to double check.

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And then you just go to the account overview and let's say you want to see last 30 days and you want

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to double check and then you want to see the some of the campaigns are making money.

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So this is first very important point.

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You need to be very, very careful so that you just keep what is surrounding and what is making money.

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So you need to be very, very careful about it.

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And then what you can do first, you need to double check the setup, so you go to these settings.

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And you need to double check these setups.

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You need to double check that you have page, of course, but you have to double check the ATM account

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and Instagram and you need to double check that the catalogs are loaded date that's often missing.

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So you need to have an active catalog and active picks.

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So this is what you need always to double check.

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And then you can basically just go back to the Atacama manager or I just can go to the banks to double

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check the events.

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So there's always, if you will be professional, this is what you have to double check that the Pixies

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are OK and the events are OK.

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And the same, you need to go to Catalog's.

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This is all repetition for you.

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I know I was already teaching this, but if you want to be professional, you need to understand that

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you always double check this and then you double check the catalogues and you double check the products.

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And this is very, very important that you double check everything.

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And basically, what do you do now you need to go to.

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It's my pleasure and you need to first of all, you click to this plus.

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And you need to set out for your more information.

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So this is a very, very important for you, too, do I get more information and to know more so.

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We need also unique Linklaters Sperling Klencke.

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And you need especially to see this.

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Add to cart.

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So stop it.

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Check out.

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Then you have Birch's, but I would say there is more to purchase.

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This is what we need.

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And then if there is anything to value.

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Yeah, this is very important for us, add to CART while you check out value.

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Then, of course, the cost.

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And also for purchase value and cost.

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So this is important to know more information and then you click apply and then first of all, you need

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to.

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Save this.

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Let's say our old college scorable.

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E-commerce.

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Value and we save it.

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And the second you need to set it as default, so you don't need to do this again no more and then.

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Like we've seen last 30 days.

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And you can see.

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That the this is doing like.

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Costs per click.

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Now you can see.

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Cosper link, like you can see.

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And now you can see.

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Debt purchases.

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And you can see.

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Adds to cart conversion value.

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And check out.

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Started to value.

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And website purchase conversion.

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So first of all, now.

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You can see that this.

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Cost per purchase is 57, this cost per purchase is nineteen.

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So, again, see, this is making much more money.

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And it's quite logical because it's retargeting, so.

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The first question is if to keep this ad, because the ad is probably not profitable for us.

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So this is the first question, and then when we double check this at.

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So have a look into it.

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So this is just video.

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But it's quite.

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So we have to double check what this active.

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So we can just go here.

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And we can see this or are active.

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And now you can really see the.

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This is.

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Somehow making money.

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So you can see, for example, this is making money, eight dollars.

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For purchase.

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Also, this is making money, as you can see, sorry, as you can see, this is also making money some.

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That they have to decide with the owner of the company, but it's always got to dig in what is making

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money and it's always got to really look into this purchases, because you can see that this is making

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money and this is making money.

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So this is one of the most important.

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I know now not change anything because.

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This is just a created video, and the owner then can decide he might.

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Out of something bad, you can see these two are making the best money view product, seven days, engaged

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seven days.

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So this is always good to analyze what is actually making money so and then make a decision.

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But you will always make these decisions probably in the beginning with the owner.

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And then you will turn off some of them and some of them you will develop what is also good is, let's

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say, to have a look into lifetime.

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So, again, seeing this lifetime, this is something good, so you can see this is making money and

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then what you can also do, you can click here.

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And you can see this is making money.

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This is quite making money, but here is some ad.

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That was making money, but the purchase was expensive.

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But here is some kind of ad that was making money and the cost per purchase was just nine.

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So it's really may be good to.

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Like you can see now that, General, the targeting is doing quite well on this project.

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So you can just turn it off and then you can double check how how much?

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Now you can again go to the active.

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And you can see you have.

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This is not active.

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So.

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There was something this.

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So you can see you need to really dig into the data and you need to find out there was like doing money

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on this one.

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It was making money.

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And now we will see so you can see the most important is always to dig into the budget and to dig into

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what is actually making money.

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And then we have to double check, it was probably.

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You lost, so you need always to double check the union budget and there was the ending date, as you

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can see.

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So.

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This always good to double check this, and I will now and now you can see you can always double check

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why was it making money and you can dig deep into it and you can study it more.

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So let's always go to search for what is or what was making the money.

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But there was some free express shipping action on for December, so it might be good to do it for some

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Black Friday.

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So you can see it's always good to check what was making money and study it.

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So now you can plan some special sale for Christmas or for Black Friday and use free shipping.

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And so, as you can see now.

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There is a lot of work with the optimization and a lot of work ahead digging into data.

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So.

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What I would do now, I would not really dig so deep into everything because it's making money, I would

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might consider that some of these I would remove.

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But unless it's making money, it's OK.

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And the first what I would do is I would start testing different audiences.

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So this is first what I would start testing.

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So if you go to the business audience, see, so if you go to the audiences.

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And now what we need to do, we need to study the audiences, and it's very, very important to be careful

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so you do not harm anything.

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As you can see, it has been already created.

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The big was purchased.

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So this is important to know that we already have the big so using purchase.

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So what we will be doing, we will test your audiences together.

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And this is what I would start testing audiences.

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So if you go to the website, but I would mainly start with the Instagram profile.

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So this is what I would do the first because.

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I would use the power of Instagram because it's really quite quite doing while, so I would love to

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use the power.

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So I named it Today is a domain.

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So this is the first we need to use the power of Instagram.

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And I would just create the audience, the interactions.

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So.

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And there is like quite active this Instagram, but I might go for three, six, five to know to really

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have some powerful audience.

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And then I would also create this for Facebook, so.

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So this is nothing really new, as you can see, you already know on this.

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So.

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You just screamed Facebook and the date is important to keep.

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And now what we need to do also is to have a look to the website.

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So we will create a custom audience from the website.

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And what I would love to foreclose are deportation.

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So this is very, very important if it will be possible to go for purchase.

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I can go maximum 180 days.

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So I would call it for a Chinese website, eight point five two thousand twenty.

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So this is important.

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I would really go for this Sardis, this purchase website, eight point five.

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Yeah.

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So this is what I want to create.

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We can also create a look alike audience from the Sur, but we already have it.

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So as you can see, we have a LIKE.

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Using purchase, so it's already ready.

236
00:24:19,210 --> 00:24:26,920
It's a little bit old, so we made the delete it and created new, but I don't want to do it because

237
00:24:26,920 --> 00:24:34,450
it is used in the ads, so I don't want to do it to really harm these ads.

238
00:24:34,480 --> 00:24:44,770
It would not be a good song, but if you will be creating like completely everything you have to remake

239
00:24:44,770 --> 00:24:44,950
it.

240
00:24:45,220 --> 00:24:51,610
You'll have to create a new look alike audience for this and you have to rebuild all the ads.

241
00:24:51,610 --> 00:24:52,640
Step-By-Step.

242
00:24:53,350 --> 00:24:55,990
So this is a very, very important to do.

243
00:24:57,340 --> 00:25:01,640
And then what we need, we have the purchase website.

244
00:25:02,470 --> 00:25:11,170
So this is really important to have then what we can do also we can create.

245
00:25:12,420 --> 00:25:22,110
Custom audience from car, there will be maybe more a actions for it to come out, so.

246
00:25:23,810 --> 00:25:27,710
This is also good to create at two cards.

247
00:25:28,050 --> 00:25:42,800
We caught up to one hundred eighty eight point five, so this is quite important to double check this

248
00:25:42,800 --> 00:25:44,210
and have it active.

249
00:25:45,050 --> 00:25:52,390
And then what we will be doing, we will be creating a lookalike from this.

250
00:25:52,400 --> 00:26:04,370
So basically we will create action and look alike for our region, as you can see.

251
00:26:10,970 --> 00:26:21,250
And this we will follow step by step, so this always you have to do is to create very fresh audiences.

252
00:26:22,010 --> 00:26:29,660
So if you want to do this professionally, you will always have to update the audiences and you will

253
00:26:29,660 --> 00:26:35,180
always have to do this like every week.

254
00:26:35,180 --> 00:26:41,720
You have to update and create as much fresh audiences as possible.

255
00:26:42,350 --> 00:26:49,910
And you need to update your audiences also inside your running ads.

256
00:26:54,230 --> 00:26:59,060
Then what we need to do is to create a lookalike for.

257
00:27:01,710 --> 00:27:03,180
As you can see.

258
00:27:14,530 --> 00:27:18,580
And the last word we need to do is to use this.

259
00:27:21,980 --> 00:27:31,040
This, I predict, will be very, very good audience for us because the Instagram is extremely active.

260
00:27:35,430 --> 00:27:44,310
And you can see this is really challenging just to start with this, OK, so what's really good is to.

261
00:27:46,090 --> 00:27:50,710
When we go, it's good that we have already.

262
00:27:52,000 --> 00:28:00,910
Stop that, you know, and this is running well, so if you just go for today, we can see the.

263
00:28:02,010 --> 00:28:09,420
They are unfortunately not purchases, but if you go for yesterday, you can see the purchase of this

264
00:28:09,420 --> 00:28:10,020
is called.

265
00:28:13,470 --> 00:28:19,500
So we might even give a little bit more budget for this.

266
00:28:20,070 --> 00:28:28,700
I think this can have like it's making money so we can try to a little bit increase it.

267
00:28:29,550 --> 00:28:35,550
But we also have to dig into these complaints and probably optimize.

268
00:28:37,080 --> 00:28:44,930
So what I will do probably the first, because I can see that the targeting is doing well.

269
00:28:45,450 --> 00:28:51,000
So the first I wanted to do are these controversial ads.

270
00:28:51,000 --> 00:29:00,420
But I have decided that the first ever crave is the ads for catalog sales.

271
00:29:07,990 --> 00:29:18,790
OK, and then our Jesus name and catalog dynamic targeting.

272
00:29:21,780 --> 00:29:24,700
So this is what I'm going to to do.

273
00:29:27,060 --> 00:29:30,240
If it will be possible, so I will test it.

274
00:29:33,730 --> 00:29:36,790
And now I want to go to Catalog's.

275
00:29:38,940 --> 00:29:41,670
And then I can just go for next.

276
00:29:43,760 --> 00:29:46,730
And what I would love to do.

277
00:29:51,730 --> 00:29:54,520
I would love to do it the way.

278
00:29:55,900 --> 00:29:58,180
Did I use the products?

279
00:30:00,310 --> 00:30:05,650
And basically, I would love to use this power.

280
00:30:05,830 --> 00:30:14,770
Yeah, this is what I like, so Vuit or added to card but not purchased.

281
00:30:16,300 --> 00:30:21,250
And what I would love to do have detesting budget 20.

282
00:30:23,790 --> 00:30:27,340
Or maybe I quite believe into it so.

283
00:30:29,500 --> 00:30:36,990
And I would love to go, if possible, really deep for audiences.

284
00:30:37,030 --> 00:30:40,390
It's OK how many days I can go.

285
00:30:43,190 --> 00:30:46,280
So I can go so deep, it's a shame.

286
00:30:48,720 --> 00:30:49,890
So I can go.

287
00:30:49,920 --> 00:30:51,810
31, 32.

288
00:30:53,470 --> 00:30:59,330
So it's just 30 days, I can go deep right now, OK?

289
00:30:59,800 --> 00:31:04,300
When the project is develop, you can add more and more days.

290
00:31:04,330 --> 00:31:13,810
So this is something I would highly recommend to every day increase this number of days.

291
00:31:16,970 --> 00:31:23,060
When you get to church and this is OK, and now we go for next.

292
00:31:26,340 --> 00:31:30,930
And I will just correct the page.

293
00:31:34,330 --> 00:31:38,140
And what I would love to use dynamic.

294
00:31:41,060 --> 00:31:44,120
But I would love to use.

295
00:31:48,970 --> 00:31:49,860
Carosa.

296
00:31:52,720 --> 00:31:54,580
Multiple products.

297
00:31:56,530 --> 00:32:00,910
I would love to use a slide show if possible.

298
00:32:06,610 --> 00:32:08,580
I would love to use collection.

299
00:32:08,910 --> 00:32:18,240
I think this will be really nice and I will choose this star from them plane and it will be really,

300
00:32:18,330 --> 00:32:19,560
really nice.

301
00:32:21,650 --> 00:32:27,890
And I will use the image because I really like the image that.

302
00:32:29,430 --> 00:32:37,470
I would definitely use this image, this I like, I think it will give a lot of positive reactions.

303
00:32:41,170 --> 00:32:48,490
So you can see it's a very, very like creative process, and I think this image will be really good

304
00:32:48,880 --> 00:32:52,810
and is showing all the products that will be really cool.

305
00:32:54,070 --> 00:32:57,130
And now we need to choose some good copy.

306
00:33:01,620 --> 00:33:02,250
So.

307
00:33:06,520 --> 00:33:07,990
Love your time.

308
00:33:11,410 --> 00:33:13,050
So I would definitely.

309
00:33:14,480 --> 00:33:16,160
You just.

310
00:33:20,460 --> 00:33:21,480
Click here.

311
00:33:25,810 --> 00:33:29,910
One hundred percent organic.

312
00:33:35,940 --> 00:33:37,260
And I would use.

313
00:33:40,530 --> 00:33:50,610
Yeah, Kalicki, you know, and this is Kosoff, and then we need all product, so we need to take the

314
00:33:50,610 --> 00:33:52,770
page for all products.

315
00:33:58,250 --> 00:34:00,250
So you can see this is really nice.

316
00:34:00,310 --> 00:34:08,180
So this picture is nice, we can also test it with video that will be also nice.

317
00:34:08,180 --> 00:34:11,030
But this collection, this is really nice.

318
00:34:12,330 --> 00:34:14,520
Yeah, it's is really nice.

319
00:34:15,560 --> 00:34:20,060
So this is what we will be using, so we just click down.

320
00:34:23,930 --> 00:34:29,670
And then basically, yeah, I think it's really, really nice.

321
00:34:29,690 --> 00:34:37,110
It's a really cool effect and the headline is So we need some cool headlines.

322
00:34:37,250 --> 00:34:38,420
We move this.

323
00:34:45,600 --> 00:34:47,800
So this might be really nice.

324
00:34:47,820 --> 00:34:51,750
Is it possible if it's too long or not?

325
00:34:54,790 --> 00:34:56,350
And it's really nice.

326
00:34:59,080 --> 00:35:00,010
And now.

327
00:35:07,260 --> 00:35:09,780
We need some top tax.

328
00:35:14,880 --> 00:35:15,960
I like this.

329
00:35:20,150 --> 00:35:23,660
And then I think we can continue with.

330
00:35:25,570 --> 00:35:27,150
This so Sugru.

331
00:35:29,120 --> 00:35:33,160
I think that's I got to have this social problem here.

332
00:35:33,770 --> 00:35:35,620
I think it will be really nice.

333
00:35:35,640 --> 00:35:36,380
So we have.

334
00:35:38,480 --> 00:35:40,640
This is really nice, they will.

335
00:35:42,410 --> 00:35:46,250
Clearly, a 100 percent organic time, yeah.

336
00:35:47,690 --> 00:35:48,700
Right, right.

337
00:35:48,920 --> 00:35:51,230
I think they've enjoyed.

338
00:35:54,810 --> 00:35:57,320
And then we have the copyrighting.

339
00:35:57,450 --> 00:35:59,950
I think it's really, really nice.

340
00:35:59,970 --> 00:36:00,540
So.

341
00:36:04,890 --> 00:36:06,930
So now what we can do, we can.

342
00:36:08,960 --> 00:36:11,970
Use the analytics, so you are just right.

343
00:36:13,400 --> 00:36:19,880
Facebook, CPC, dynamic collection,

344
00:36:23,000 --> 00:36:35,530
dynamic production and the so called dynamic retargeting catalog, dynamic retargeting.

345
00:36:35,540 --> 00:36:38,300
So we just apply.

346
00:36:42,290 --> 00:36:44,920
So I believe that people will like it.

347
00:36:45,990 --> 00:36:55,070
Is this necessarily something we shall definitely try to publish, if possible, to use the power of

348
00:36:55,070 --> 00:37:05,330
dynamic retargeting, so sometimes you'll have to follow what you feel and you need to just go for what

349
00:37:05,330 --> 00:37:07,600
you feel and what you like.

350
00:37:08,390 --> 00:37:11,620
And now we can have one small look into it.

351
00:37:12,050 --> 00:37:13,300
How does it look?

352
00:37:18,330 --> 00:37:30,120
Now, you can see I think it's really nice, this lady and the dogs and more award winning certified

353
00:37:30,120 --> 00:37:33,050
organic and toxic free.

354
00:37:34,180 --> 00:37:36,820
Yeah, it's really, really nice.

355
00:37:36,840 --> 00:37:37,650
I like it.

356
00:37:38,820 --> 00:37:42,800
I think it's a really great way for dynamic retargeting.

357
00:37:42,810 --> 00:37:47,340
So this is the first what we have to test.

358
00:37:47,730 --> 00:37:51,690
We can also test more retargeting options.

359
00:37:52,470 --> 00:37:58,990
But I believe this is something people will like this collection style with this photo.

360
00:37:59,550 --> 00:38:00,050
Yeah.

361
00:38:02,310 --> 00:38:04,800
What we can also do.

362
00:38:06,710 --> 00:38:10,820
We can duplicate it so we can basically.

363
00:38:11,880 --> 00:38:18,860
Just keep the campaign and we can duplicate it if it will be possible.

364
00:38:20,500 --> 00:38:25,120
And we can just call dynamic retargeting.

365
00:38:26,430 --> 00:38:33,210
Boyd, we do, and what we can do, we can edit this.

366
00:38:34,510 --> 00:38:46,780
And I did like using the video, if it will be possible, I would love to upload the video and I did

367
00:38:46,780 --> 00:38:52,720
like I think I will choose the video that I really liked.

368
00:38:53,680 --> 00:38:58,540
So I really like this video, so.

369
00:39:00,030 --> 00:39:01,270
This is really cool.

370
00:39:01,810 --> 00:39:06,240
I like it, so I will try to use it if possible.

371
00:39:06,990 --> 00:39:16,580
And this is quite cool because it's like Square and I think that it will be really cool video.

372
00:39:17,070 --> 00:39:18,750
So it's really good.

373
00:39:18,750 --> 00:39:29,670
If you can just double check balls and you can test both video and both picture, in my opinion, it

374
00:39:29,670 --> 00:39:34,460
will be doing better the picture.

375
00:39:34,710 --> 00:39:37,700
But this is also very nice, as you can see.

376
00:39:38,310 --> 00:39:44,120
So it's a dynamic combination of video with these products or.

377
00:39:46,820 --> 00:39:56,010
So this video is unfortunately too long, so I will have to choose some shorter version.

378
00:39:56,030 --> 00:40:01,630
So we were just choosing this over upload, to be sure.

379
00:40:03,180 --> 00:40:09,270
So we have to test this video, so but I will probably cut the video.

380
00:40:09,300 --> 00:40:17,700
It can be maximum of 15 seconds, so I will have to cut it so that can happen to you, that you have

381
00:40:17,700 --> 00:40:20,090
to change the media.

382
00:40:20,100 --> 00:40:24,830
So, yeah, and now just click to continue.

383
00:40:25,830 --> 00:40:30,050
And I believe this will be OK.

384
00:40:35,300 --> 00:40:42,980
So this can also happen to you that you get Strugar and this can unfortunately happen, so you have

385
00:40:42,980 --> 00:40:49,700
to try more, but I will not really disturb with this right now.

386
00:40:49,700 --> 00:40:55,100
I will just delete it so it can happen.

387
00:40:55,110 --> 00:40:56,930
No, no, no, I will not delete it.

388
00:40:56,930 --> 00:41:04,680
I will use another picture with second picture.

389
00:41:05,300 --> 00:41:08,060
It's not really nice just to delete it.

390
00:41:08,330 --> 00:41:11,530
I will choose another picture.

391
00:41:11,540 --> 00:41:14,600
So we have some more for testing.

392
00:41:14,600 --> 00:41:19,290
So we will just upload a second.

393
00:41:21,140 --> 00:41:22,810
Let's try this.

394
00:41:22,820 --> 00:41:26,350
Yeah, we can try it and we can use it.

395
00:41:29,060 --> 00:41:29,480
Yeah.

396
00:41:29,690 --> 00:41:32,120
And then you just click to continue.

397
00:41:38,250 --> 00:41:47,940
And then we are done, so we have completely set up the dynamic we're targeting and we can also perceived

398
00:41:48,450 --> 00:41:53,750
this as a complete collection and double check to pictures.

399
00:41:55,050 --> 00:41:57,890
And this is basically what you will be doing.

400
00:41:57,960 --> 00:42:04,050
You will be testing the different campaigns and doing different campaigns.

401
00:42:08,920 --> 00:42:12,850
And now everything is OK, so we can just close it.

402
00:42:15,220 --> 00:42:28,690
And now what we need to do, the second one we need to test is to test the campaigns for a conversion.

403
00:42:28,710 --> 00:42:31,720
So what we do, we go for conversions.

404
00:42:32,320 --> 00:42:36,790
So this is second, you will always have to do so.

405
00:42:36,790 --> 00:42:41,070
We were just conversion conversion.

406
00:42:42,070 --> 00:42:47,860
And Max, I could say, well, all know why I'm calling it ten marks.

407
00:42:50,620 --> 00:42:54,370
And then what we do this is really interesting.

408
00:42:54,370 --> 00:42:57,580
We will be testing different audiences.

409
00:42:58,270 --> 00:43:03,940
So as you can see, this is just a conversion campaign.

410
00:43:04,960 --> 00:43:07,060
And now I click next.

411
00:43:09,730 --> 00:43:13,720
And what we need to do, we keep the budget budget twenty

412
00:43:16,420 --> 00:43:21,190
and we will use different audiences so we won't know.

413
00:43:21,190 --> 00:43:25,050
Just see you was just one audience, as you can see.

414
00:43:25,690 --> 00:43:29,500
Let's test this lookalike for Instagram.

415
00:43:30,190 --> 00:43:34,720
So we will be step by step testing different audiences.

416
00:43:35,920 --> 00:43:42,400
We will just use the power of lookalike audience and we might change the age.

417
00:43:42,400 --> 00:43:44,380
We might change this.

418
00:43:44,890 --> 00:43:53,640
But you want to use now and test the power of audiences so we will not use that target.

419
00:43:53,650 --> 00:44:03,220
Targeting it might be good, but right now we want to use and test the power of different look alike

420
00:44:03,220 --> 00:44:04,270
audiences.

421
00:44:05,530 --> 00:44:07,780
And now we just click next.

422
00:44:10,770 --> 00:44:17,400
And what we will be doing, we also use base and we want to use caressa.

423
00:44:19,630 --> 00:44:26,170
And what we need to do is now just this traditional music song.

424
00:44:28,490 --> 00:44:39,380
What we do, some primary text, I really like this, I will be using this, I think it's really nice.

425
00:44:42,560 --> 00:44:45,920
And you write like this, this is.

426
00:44:55,150 --> 00:45:05,440
I like to use the social process, really like it, so if possible, I will try to use it because I

427
00:45:05,440 --> 00:45:09,580
think one is enough so we can test more indifferent.

428
00:45:09,660 --> 00:45:10,240
And it's.

429
00:45:11,360 --> 00:45:12,230
And this.

430
00:45:14,150 --> 00:45:19,560
We need to go for all products, all the collection.

431
00:45:20,150 --> 00:45:22,150
So this is what we need to do.

432
00:45:24,290 --> 00:45:31,670
So this is what we will be using and we just use some nice display.

433
00:45:41,140 --> 00:45:47,280
I think this is much better to use, and we use, of course, shop now.

434
00:45:51,070 --> 00:45:53,860
And now we don't need a map.

435
00:45:55,250 --> 00:46:03,320
We will be building the first is image and basically some nice satellite and.

436
00:46:04,410 --> 00:46:13,200
You and this image is really cool, but I want just use the image that I planned, so I will be exactly

437
00:46:13,200 --> 00:46:17,910
following, uploading and using so No.

438
00:46:17,910 --> 00:46:18,390
One.

439
00:46:20,680 --> 00:46:22,620
And then we just continue.

440
00:46:23,620 --> 00:46:32,960
So first, I think it's better to just be media and then the headline and the other information.

441
00:46:33,430 --> 00:46:34,990
It's so much faster.

442
00:46:36,980 --> 00:46:43,190
And then we need always to correct this, to use this, we want to put.

443
00:46:47,990 --> 00:46:51,290
Directly to the shop page.

444
00:46:51,320 --> 00:46:58,350
So then the second media saw you just now at the media.

445
00:46:58,370 --> 00:47:00,010
So this is important.

446
00:47:05,930 --> 00:47:09,740
And now we just add the second image and we just continue.

447
00:47:11,390 --> 00:47:13,100
So this is the second.

448
00:47:17,010 --> 00:47:26,250
And this is why we just continue to add some more media and now we have the correct connections so we

449
00:47:26,250 --> 00:47:27,480
can go for no.

450
00:47:28,770 --> 00:47:29,220
Yes.

451
00:47:29,250 --> 00:47:30,150
This is great.

452
00:47:30,160 --> 00:47:32,070
So you can just continue.

453
00:47:39,860 --> 00:47:48,570
So this is why we just applaud the media, so it takes a little bit time, so please stay with me.

454
00:47:49,460 --> 00:47:53,900
So I really want you to understand everything you will be doing.

455
00:47:54,740 --> 00:48:03,980
So you will be really understanding and you will be doing everything exactly the way I am trying to

456
00:48:03,980 --> 00:48:12,140
explain to so you can really feel like a professional, so you can say it's a big summer for you.

457
00:48:12,680 --> 00:48:16,040
So now we can try to edit the video.

458
00:48:17,870 --> 00:48:21,250
And so we just want to use the video.

459
00:48:22,250 --> 00:48:25,520
And this is what I like this video very much.

460
00:48:26,090 --> 00:48:28,760
So hopefully we will be able to use it.

461
00:48:31,340 --> 00:48:34,880
And now we add again image.

462
00:48:38,270 --> 00:48:40,810
So we select and we continue.

463
00:48:40,820 --> 00:48:43,110
So we have image.

464
00:48:46,190 --> 00:48:48,430
And so this is a little bit boring.

465
00:48:48,440 --> 00:48:49,900
Please just stay with me.

466
00:48:49,950 --> 00:48:56,040
This creation is important that you really know everything how you will be doing.

467
00:48:56,600 --> 00:49:02,150
So this is exactly what you will be doing if you will be professional.

468
00:49:03,080 --> 00:49:07,970
Now, we had the video, so I would like to combine it with video.

469
00:49:09,380 --> 00:49:12,230
So I will just upload number seven.

470
00:49:13,310 --> 00:49:22,850
And it's really, really important that you stay with me and that you continue this way.

471
00:49:22,850 --> 00:49:29,000
So the video is processing for us and now.

472
00:49:30,950 --> 00:49:36,030
OK, so now we can add one more video.

473
00:49:37,010 --> 00:49:38,330
No, no, no, no.

474
00:49:38,340 --> 00:49:39,780
We want to have the image.

475
00:49:39,780 --> 00:49:41,510
We want to mix it.

476
00:49:41,510 --> 00:49:44,150
So it's more interesting.

477
00:49:44,150 --> 00:49:48,560
So it's down from images and from videos.

478
00:49:53,000 --> 00:50:01,980
Yes, this is perfect, and then we have video again, so we mix it and we select video.

479
00:50:02,000 --> 00:50:05,050
We applaud this video.

480
00:50:05,420 --> 00:50:12,310
That's why it's so important to really carefully prepare all your media.

481
00:50:13,220 --> 00:50:15,770
And then we have the closing image.

482
00:50:17,840 --> 00:50:21,680
And so I will just choose the last image.

483
00:50:26,120 --> 00:50:33,920
And basically, what we will be doing when we create the ad, we will duplicated and we will use different

484
00:50:33,920 --> 00:50:36,000
kinds of audiences.

485
00:50:37,310 --> 00:50:40,760
And now what we need to finalize it.

486
00:50:41,600 --> 00:50:50,030
We need to use some great headlines for some really short headline using the best from Najid.

487
00:50:50,840 --> 00:50:53,390
Yeah, this is nice.

488
00:50:54,560 --> 00:50:56,930
So how it will be looking?

489
00:51:01,810 --> 00:51:03,450
Yeah, this is really nice.

490
00:51:09,720 --> 00:51:10,590
And No.

491
00:51:18,490 --> 00:51:19,700
This is nice.

492
00:51:19,860 --> 00:51:22,480
We need some really short.

493
00:51:34,410 --> 00:51:42,960
I think we need to use this we have already so we this site for something more.

494
00:51:43,080 --> 00:51:44,280
Love your term.

495
00:51:51,080 --> 00:51:52,080
This is nice.

496
00:51:52,210 --> 00:52:00,580
Yeah, this will be one thing and no injuries could be very bad.

497
00:52:00,920 --> 00:52:01,520
So.

498
00:52:05,790 --> 00:52:12,490
And basically, this is how you have to really put your this time to create the ads.

499
00:52:13,530 --> 00:52:15,040
This is really important.

500
00:52:15,060 --> 00:52:25,260
That's why it's so important to prepare the copies and to prepare all your media, because you need

501
00:52:25,260 --> 00:52:29,310
to be really efficient when you are creating the ad.

502
00:52:36,270 --> 00:52:38,240
Yeah, this is really important.

503
00:52:51,820 --> 00:52:59,230
And now what we need the last point and we are down is just this, so you can even move a little bit.

504
00:52:59,230 --> 00:53:05,860
Your video ahead if you want, because now I will just finalize the ad.

505
00:53:06,370 --> 00:53:12,730
But I really want you to know everything you will be doing as the professional.

506
00:53:13,240 --> 00:53:20,620
So I want you to have The Complete Step-By-Step to really know if you want to make money, as these

507
00:53:20,620 --> 00:53:26,800
Facebook ads master, to really know all the processes you will be doing.

508
00:53:27,730 --> 00:53:32,260
So it's very, very important for you to know this.

509
00:53:32,260 --> 00:53:41,190
And I really want you to be ready for complete professional Facebook ads mastery.

510
00:53:41,920 --> 00:53:45,520
So I'm honestly sorry.

511
00:53:45,520 --> 00:53:52,290
I know this is a little bit boring, this of creation, but now we have it.

512
00:53:53,350 --> 00:53:54,730
So now we have it.

513
00:53:54,730 --> 00:53:57,420
All the links, everything is OK.

514
00:53:58,240 --> 00:54:00,670
So we just built quickly.

515
00:54:01,600 --> 00:54:05,440
This is important, if you will be professional to use this.

516
00:54:06,530 --> 00:54:08,250
It's very easy, which is right.

517
00:54:08,260 --> 00:54:20,860
Facebook, CPC campaign name conversion time marks and campaign content.

518
00:54:21,610 --> 00:54:31,210
So it's conversion 10 months and you just apply and you are done.

519
00:54:34,480 --> 00:54:40,540
And so basically now what we will be doing when we publish it.

520
00:54:42,340 --> 00:54:45,160
So now we have the lucky times.

521
00:54:45,160 --> 00:54:47,260
So we have created the ad.

522
00:54:48,850 --> 00:54:59,170
And of course, what we can develop these cursus, we can develop different campaigns and we can try

523
00:54:59,170 --> 00:55:08,020
different copies of different copyright things, different pictures and different videos.

524
00:55:08,470 --> 00:55:19,810
But right now, what we want to do when we go back to the campaigns, so now we have this conversion,

525
00:55:19,810 --> 00:55:21,760
10 marks, as you can see.

526
00:55:22,420 --> 00:55:34,030
And now what we need to do is to understand our audiences and then we might start to more optimize the

527
00:55:34,030 --> 00:55:35,110
audiences.

528
00:55:35,500 --> 00:55:45,100
So you might try to optimize more for age or for ten, but now you want to just use the test.

529
00:55:45,850 --> 00:55:55,860
So as you can see, if I click to edit, so what we are now using is look like Instagram.

530
00:55:56,230 --> 00:55:59,170
So it's still popular.

531
00:55:59,530 --> 00:56:02,180
So we will see what will happen tomorrow.

532
00:56:03,340 --> 00:56:09,290
So Facebook is still calculating this for us, so we have to wait.

533
00:56:09,310 --> 00:56:13,090
So we will see what will happen tomorrow.

534
00:56:14,560 --> 00:56:24,000
But basically what we need to do is now, let's say, duplicated, and we want to use five more.

535
00:56:25,210 --> 00:56:28,510
So I will do it step by step.

536
00:56:28,510 --> 00:56:31,340
So it's better for you so you can understand.

537
00:56:32,230 --> 00:56:44,230
So I want to duplicate it and I will call ten and I will just call conversion, Facebook,

538
00:56:47,020 --> 00:56:49,690
Facebook, look alike.

539
00:56:50,890 --> 00:56:52,800
And this is just the same.

540
00:56:53,800 --> 00:56:55,990
So I just rename it here.

541
00:57:02,620 --> 00:57:15,160
And this is the budget, and when we continue is I will use another audience, so I will basically stop

542
00:57:15,550 --> 00:57:20,860
testing the audience, so I will be testing different audiences.

543
00:57:20,870 --> 00:57:26,940
So we will be testing Facebook and we will publish it.

544
00:57:31,630 --> 00:57:40,990
And this is very, very important to us to understanding the efficiency of different different audiences

545
00:57:42,070 --> 00:57:44,030
and now what we need to do.

546
00:57:44,620 --> 00:57:58,090
We need to rename this because this is we are using Facebook and now here we need to rename it for Instagram.

547
00:58:02,550 --> 00:58:12,880
So when we will be in the overview, we will just very quickly see what is going on, as you can see.

548
00:58:13,620 --> 00:58:25,710
So now if I go now, I will be testing this for a lookalike Instagram and this we will be testing for

549
00:58:25,710 --> 00:58:29,110
Facebook look alike, as you can see.

550
00:58:29,910 --> 00:58:38,670
So this is now we will be testing the audience sees itself and what is good, we can immediately see.

551
00:58:40,100 --> 00:58:52,370
And now we duplicated and we again test the audience and we might later develop more more targeting,

552
00:58:52,370 --> 00:58:54,690
but we need to understand this first.

553
00:58:56,090 --> 00:59:00,530
So we just call it a chase lookalike.

554
00:59:01,220 --> 00:59:09,040
Hopefully the Facebook will calculate and populate the audience for us.

555
00:59:10,160 --> 00:59:14,280
Then we just go and we change the audience.

556
00:59:14,280 --> 00:59:15,890
So we change it.

557
00:59:17,390 --> 00:59:27,830
So we will be using now and testing another audience, so we will be testing lookalike purchase, so

558
00:59:27,840 --> 00:59:34,880
hopefully the Facebook will be able to create this audience and now we will publish it.

559
00:59:44,710 --> 00:59:52,540
So, again, see, we will be testing different kinds of audiences and then what we need also to do

560
00:59:53,320 --> 00:59:55,150
is to test.

561
00:59:56,080 --> 00:59:58,990
So we have purchased so we duplicate that.

562
1:00:01.330 --> 1:00:08.080
Again, great duplication and we now use.

563
1:00:12.780 --> 1:00:15.930
And to come look alike.

564
1:00:18.710 --> 1:00:19.850
So we know.

565
1:00:21.690 --> 1:00:23.420
OK, sorry.

566
1:00:24.360 --> 1:00:35.180
Look like this way, and now we know that this will be a two car look alike audience, as you can see,

567
1:00:36.210 --> 1:00:38.490
so I will be just testing this.

568
1:00:39.630 --> 1:00:47.220
And basically now what we can do, we can again change this, so.

569
1:00:48.270 --> 1:00:51.750
We again, change this, as you can see.

570
1:00:56.780 --> 1:00:58.860
And two cars look alike.

571
1:00:59.310 --> 1:01:05.740
Yeah, and so we will test this audience, hopefully it will be running well.

572
1:01:06.500 --> 1:01:15.320
And then later on, a few days later, we will see how is doing what and what is working and if we need

573
1:01:15.320 --> 1:01:20.840
to develop some more of the targeting and what shall we focus on.

574
1:01:21.800 --> 1:01:23.480
And then we duplicate it.

575
1:01:23.480 --> 1:01:29.860
And we definitely use direct targeting for engagement for Instagram.

576
1:01:31.140 --> 1:01:32.720
So conversion.

577
1:01:34.240 --> 1:01:48.100
An Instagram engagement retargeting saw and now we continue so we can see we will be testing the retargeting

578
1:01:48.100 --> 1:01:54.530
for people that are engaging with our Instagram profile.

579
1:01:55.240 --> 1:01:57.240
So this is what we will be doing.

580
1:01:57.580 --> 1:02:01.330
So we have, again, the testing budget.

581
1:02:03.060 --> 1:02:13.260
And what we will be doing, we will use this Instagram, and this is what I want our to do to test the

582
1:02:13.260 --> 1:02:14.250
Instagram.

583
1:02:16.350 --> 1:02:21.150
Sunderer targeting for the engagement on Instagram.

584
1:02:22.110 --> 1:02:23.960
So this is what we want to do.

585
1:02:27.350 --> 1:02:37.970
And this probably is quite a chance we will see what will happen, this has Facebook already calculated,

586
1:02:37.980 --> 1:02:40.100
so this is good.

587
1:02:41.240 --> 1:02:46.370
And the last what we want to do, we want unduplicated.

588
1:02:48.310 --> 1:02:57.100
This is the last time of duplication and what we want to do, we want to use Facebook

589
1:02:59.530 --> 1:03:12.040
engagement, so we want to use the Facebook and we want to just name it and we continue and we again

590
1:03:12.040 --> 1:03:14.050
change the targeting.

591
1:03:14.560 --> 1:03:19.380
So, again, we go for Facebook, as you can see.

592
1:03:20.530 --> 1:03:22.360
So you can really see.

593
1:03:23.940 --> 1:03:30.210
So you will use this power of Facebook retargeting for the engagement.

594
1:03:31.460 --> 1:03:40.460
So hopefully it will be populated well and it will be doing well, so we'll see what will Facebook create

595
1:03:40.760 --> 1:03:42.590
audiences for us?

596
1:03:44.020 --> 1:03:53.140
If we wanted to limit them from age or we will be missing some of the audiences, we will see what will

597
1:03:53.140 --> 1:03:53.640
happen.

598
1:03:54.700 --> 1:03:58.490
And basically this is like what you shall always do.

599
1:03:59.230 --> 1:04:10.150
So you shall always try your best to test different audiences with some nice Caruso and also to create

600
1:04:10.150 --> 1:04:13.120
this dynamic retargeting collection.

601
1:04:14.140 --> 1:04:16.950
And basically, this is the starting point.

602
1:04:17.740 --> 1:04:27.790
And what you can do when you double check, like what is making money in the last 30 days.

603
1:04:30.630 --> 1:04:43.260
And you can see that this is quite nicely making money, you can see that this ad is quite nicely making

604
1:04:43.260 --> 1:04:43.790
money.

605
1:04:44.700 --> 1:04:56.340
So it might be a good option to adjust this budget for, let's say, 35, because it seems this is making

606
1:04:56.340 --> 1:04:57.530
some nice money.

607
1:05:00.560 --> 1:05:07.670
And basically, this is the starting point that what you will be doing is checking how the audiences

608
1:05:07.670 --> 1:05:16.610
are doing, how the ad is doing, and you can see what audience is the best for you and what can you

609
1:05:16.610 --> 1:05:17.210
improve.

610
1:05:17.870 --> 1:05:27.830
I am especially excited about this dynamic retargeting connection because this I think people were like

611
1:05:27.830 --> 1:05:35.540
very much this is really nice and it's really nice and we can go 30 days back.

612
1:05:36.260 --> 1:05:37.580
So I'm excited to.

613
1:05:37.580 --> 1:05:43.240
Then later we will be able to go even 40, 50 or 60 days back.

614
1:05:43.700 --> 1:05:45.540
This is what I am excited.

615
1:05:46.130 --> 1:05:56.840
So I wish your great, great, great success with this project and I believe we will help it and it

616
1:05:56.840 --> 1:05:58.760
will be developing well.

617
1:05:59.240 --> 1:06:03.600
And this is exactly how you can be the professional.

618
1:06:04.400 --> 1:06:12.230
So now you have watched me and now you can reach out and the e-commerce business and you're going to

619
1:06:12.230 --> 1:06:20.910
just offer them the conversion ads, dynamic retargeting, dynamic retargeting collection.

620
1:06:21.410 --> 1:06:24.980
So I wish you the best success ever.

621
1:06:25.340 --> 1:06:27.810
And I believe you are a great student.

622
1:06:28.250 --> 1:06:34.480
You have managed to watch this video, so now you are ready to make money.

623
1:06:34.760 --> 1:06:37.670
So I wish you the best success possible.

624
1:06:38.150 --> 1:06:40.760
May you reach great success.