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My dearest to them, I would love to talk more about the power of selling.

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This is so important and is the best ever you can never love in your life, because if you ever manage

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to sell, then you can greatly sell your skills.

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Everybody needs to sell his products, his services.

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And so right now we are diving more into selling, using the power of conversion ads, directly selling

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later on, also generating the leads and also using the power of dynamic ads, dynamic targeting.

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But I would love to explain a little bit more about this process.

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Most people what they do is a great mistake of selling without engagement.

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And this is very, very important to understand this.

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You need to understand that if you prepare a campaign, you need basically to reach conditions.

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And the first condition, the most important is, of course, that you understand the power of conversions

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and dynamic retargeting.

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But then what do you need to do is also to greatly understand the steps of creating successful campaign.

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And ninety 99 percent of all people fail.

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Why is it it's very important to start first the engagement campaign.

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Let's say you want to sell some products and you want to have some special action during the weekend

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sales action.

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It is very important before you started that you start engaging people so you create fantastic holiday

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and you create engagement campaign.

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And this is very, very important.

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So you really engage people and they get more ready to purchase, let's say, from Monday to Thursday.

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You engage people, you create the stories, you create the galleries, you create video and you create

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video of you ads and especially engagement ads with galleries.

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So this is the first step.

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It's a very, very important.

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So you make people hot, you know, on social media.

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You can't really sell people a chance to call the audience.

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You need people make them really engage.

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It said hot.

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It's like when you have really hot weather so people get really hot.

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This is what you need.

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So you first engage and then let's say you have Friday, Saturday, Sunday, you have this weekend sales.

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And this is a very, very important and you start selling.

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So you create a special conversion ads.

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And for these conversion ads, you use like 80 percent of the budget.

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So you use 20 percent to make people ready to purchase and 80 percent for selling.

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And then you create a special offer just this weekend.

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Twenty five percent off 40 percent of limited offer.

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This is really important.

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And then it's a very, very important that you put this stop time.

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So it's Friday, Saturday, Sunday, and this sale is ending Sunday evening.

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And you even have a clock on your Web shop.

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This is a very, very important.

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So you really, really push the sales the way that people know.

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It's just a limited offer.

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It's just two days.

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It's just three days.

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And then you have this clock ticking and it's special offer twenty five percent of free delivery.

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So I would love just to summarize, you firstly need to engage people.

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That's 20 percent of the budget and 80 percent is conversion.

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And then you can sell like hell.
