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Erased of student.

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Welcome to this magnificent section.

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I believe this can help you greatly and I'm really excited to share this with your dynamic and personalize

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your ads without the Emanuel house.

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So basically is the power and usage of Catalog's product catalog and what you can do, you can greatly

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use it for dynamic retargeting, but also for selling.

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You can also create collections and special offers and it's really, really extremely good.

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So first of all, I would love to tout that in ninety nine point nine percent that you never have any

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has avoided.

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It's very easy to set it up.

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First of all, most e-commerce are using code like normally complete solutions.

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So I did only once in my life how to set up a manual example of heat and how to do everything like the

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datasource, everything manual.

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But all in all, you need product catalog.

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And when you have like partnership like Shopify that I get the most questions about Shopify.

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If you go to these settings, you just want to head to the catalog manager.

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As you can see, it's very easy then to protect sauciness, as you can see from that data sources.

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So it's very easy to do it.

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And basically you can see that all you need you will get.

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Like desolating, for example, this is simply a feed, it can be like you can see this is our SS or

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it can be X.

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Some of you are many e-commerce solution.

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They have also the automated connection.

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Mother, you can see all you need is to paste this.

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Website address that you will get from your e-commerce, it's also compatible with Google of some sort

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and then you need to decide.

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I think you can upload data in most times, sometimes even requests.

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And if you have a big project, you can also upload every hour.

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And you can also do like Singa upload the file or via like website address, but the best is that you

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have it like every day update that you can see it's it's every day automatically updating.

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So you can see it's just data feed draws daily and this is the address.

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So there is really nothing more and it's so easy.

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And then basically you can use your products.

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So just to summarize it, for all ecommerce, which is go to catalog manassero, as you can see, and

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then you just can just create the catalog.

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So just click to create the catalog.

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And I want to show you this, as you can see.

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And then basically, if you create the catalog, you can basically just have this product data datasource.

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You just said that.

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And you can always add new product datasource, and it's updated every day, so this is so easy to do

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it.

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And with all e-commerce platforms, it's all automated.

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So you can see every day it is uploading for you.

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So there is no issue.

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And basically there is really, really this is is the e-commerce catalogs and also many, many like

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platforms like Shopify, they have it really automated.

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There is no hostile.

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And then, of course, you need to have the events.

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But this is also not any kind of just because especially with our partnership and my students, they

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always have Shopify.

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You just add the ID number into Shopify and everything is automated, starting the checkout add to cart,

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which you can then purchase.

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So this is really very, very easy setup.

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You don't need to worry about anything.

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I am also showing like, let's say more manual setup.

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This setup is like more like for real estate or automotive in the supercharge or automated course.

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But you don't need anyway for e-commerce.

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Somehow we will be creating the ads.

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This is what we will be creating the ads.

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And I will use the power of catalog sales and you can see I can just see this is the catalog and I will

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be showing you the first dynamic retargeting options.

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So basically, this is the first I will be showing you.

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So I will just call it dynamic rate target, the one you just call it this way.

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And then basically I will be using the product catalog.

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You can also create collections.

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So if you have a big e-commerce, you can create collections very easily and then you just click to

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continue.

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And basically you can see there is really nothing to worry about.

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You just go with catalog sales and basically you just click next.

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And then basically, I will just be testing really like.

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Seven dollars.

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And basically, you have many choices, so what you can do?

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You can go for a view or a data card, but not purchase, you can go for a data card, but not purchase.

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You can up sell products, you can cross-sell products, or you can get more custom combinations.

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You can really decide about more.

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You can even like get some more adjustments if you need.

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But basically, if you go for a custom combination, you can see that to but not purchase.

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You can easily and inclusion or at exclusion.

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So what I want to do, I want to like use this and I want to use.

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If it will be possible as much as I can, so it's always good, you know, my best practice is to go

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right deep, but this catalogue is quite fresh, so it's so much so I can now go on.

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I thought the eight days.

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And I would really just love to have some low budget, really low, very, very low budget to have this

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thing for dynamic retargeting and a chance at to cut nothing more.

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It's also good to use the word or a digital card.

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It depends highly on the project and needs a little bit testing.

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Think, by the way, this project, I was not really doing so well, so I would love to do it this way.

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You can also use the offer, but it's not something I would love to do.

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If you create the offer on the page, you can show it.

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So now you will be dynamically targeting all people.

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Thirty days back that didn't purchase, but they did to car.

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So this is what we want to do and hopefully it will be successful.

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And as you can see, you have more options.

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So first of all, you can see that you can use this dynamic format and creative.

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And you can see here is the product name.

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Or I can even it may be short description if available or just the description itself, we will see

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what will happen.

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So there is not.

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So I will.

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What if I just use the description?

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And then the product current price, so.

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You can see it's a very, very easy, but there is not any description, so I will just use this product,

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name and price.

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I think this is OK.

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So this second, what we need to do is to explain a little bit about copywriting, so I will just open

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my notes and maybe we will just copy paste into trends side.

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I think it's more easy to use.

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OK, sorry.

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So we just copy.

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I think it's more easy to use to see it more better.

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And of course we can just use some general and you can see that the Facebook is generating everything

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for us.

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And basically, it's really nice.

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So.

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It's very easy to do and what I want to do is chose this, I want to use the best what I can or I will

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probably try to just.

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Put the people directly to the shop on the last page so you can see the last page.

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And we will watch this.

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It was display link

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and what I would love to do right now is to show you more options.

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So, again, see, this is quite nice, this dynamic, but let's explore in more.

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Why do you can do so, you have more possibilities, as you can see, you can use the carousel.

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So this is you can use this single image for video.

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So we just show one.

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Or you can use the carousel and this is basically got I think this carousel is really, really nice.

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I mean, if you have more images, you can use the slideshow.

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So then it will be changing.

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So this is really cool that if you upload more images, the colors will be interactive.

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And this is really nice.

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In this case.

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We have just one image, but it's OK.

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And this is basically you're going to cry in the Charissa or.

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You can also do is to use the power of collection.

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And this is also quite cool because you can choose the template.

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So I will choose this storefront.

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And this is good for you can use the dynamic video or you can use just your video.

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So you can just easily upload the video, it's maximum 15 seconds.

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So you can have this nice video.

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So this is quite a really cool, I would say, but what I would be using.

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Also, Facebook and great dynamic video for you, but what I would love to use is this picture just

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this is the picture that is doing the best for us that we already know.

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So this is the picture I would love to use right now.

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And you can see this is what we can use.

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So basically, this is really, really nice.

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And this is something what we want to do, because this is giving a really nice experience and now if

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you check the copy, so we want to go for.

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This, if it were just.

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It will be probably too long.

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The bottom.

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So what we.

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I think this is a really, really good this is something we want to you can also choose a specific order,

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but I like to use it.

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And definitely this is the best picture you have.

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But this is.

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So we will have.

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You will have to decide.

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So we have to change it is Celebes choice.

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So now it will be OK or not, it's still too long.

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So we have to.

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Let's say in this.

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So, Candy.

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I think this will be OK.

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OK.

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OK, so now it's correct, so we will use this dynamic, I, I think it's especially great on a mobile

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so people can directly see it.

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OK, I have a mistake.

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So now it's correct, then what we can do more.

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I think this is this was really nice, so I was definitely using.

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Yeah, I think this was really nice.

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OK.

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And this headline, you got some nice headline, Sólo This Faith, we'll see, it will be probably too

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long.

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We will see.

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Yeah, I think this is really, really nice, you know, it doesn't fit, I must say it's really nice.

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Yeah, I think this is really cool.

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What do you think?

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Yes, I think this is cool.

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So I like this more than the chorus, but you can also test the chorus.

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It's OK if you like.

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You can also test it.

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So for me, it's a rating, OK?

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You can also customize for products if you want.

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But I think.

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You can just choose, you know, if you want to push something so.

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For example, I would like to push this through that's more expensive so you can do this.

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You can confirm.

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So, again, seeing this as the customization so you can push deeper dogs that might might make you

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more money.

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So this is really cool.

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So you just double check this, how does it look?

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So you have these four products.

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Yeah, and here we have everything.

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Yeah, I think this is cool.

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Yeah, I think this is really cool, but our goal for this dynamic selection, I think it's more like

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what we need to really use the power of algorithm.

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But you can you can test this.

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And if you need to push somebody back, you can do it.

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So.

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And then we just the like, it's on Facebook.

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OK, see, you see the enemy, right?

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I get one and Sonia Kruger collection dynamic.

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So this is what I believe is really, really cool.

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And Azpeitia, it's a great experience.

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And now we will be pushing to people that didn't finish departure.

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They just added it to CA so.

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This, I think, is really, really nice, we can try to use this.
