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My dear student, welcome back.

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So now what we are going to talk is, of course, using more the catalog's retargeting, but also the

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targeting via catalog.

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So as you can see, this catalog sales also allows you to use the power of budget optimization.

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So what does it mean?

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It means that you can create more ads inside the dean, as you can see.

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So this is the first one.

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It's with the video.

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Then you can see I have a little bit change and is using also the great recommendation from Happy Client,

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and then you can also use, for example, this smiling lady.

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And then, of course, you can use this, as I was showing you, the power of celebrity and I have change.

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And let's face it, no one likes a toxic then, so.

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This is basically what I am just showing you.

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And what we can do right now is we have already built the ads and we want to say sometime you want to

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be efficient.

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So what we are going to do, we are going to duplicate the campaign.

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So not the ads, but I will create a new campaign.

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So I just duplicated, so I will keep everything ready and so saw our just name it dynamic target the

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catalog, I can continue of course, with catalog sales and then of course, I have more ads in the

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assets so Facebook can activate for us the targeting and especially budget optimization.

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So those who want to test for more and we go for this, we value target things.

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So what do you want to do?

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We would like to find a new prospective customers and we would like to go just to our own locations.

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So basically, you want to go to Sydney.

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We want to go to Melbourne.

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And.

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We want to go for Tasmania.

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And then when you want to go for queen some.

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So each of us chose this city.

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So and the second we want to use the power.

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They want to use the power of a lookalike audience and we will use this purchase because you will sing

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percha.

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So what we are doing, we have for most preferred locations, Brisbane, Queensland, Melbourne, Sydney

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and Tasmania.

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So this I must double-check that it's the correct one.

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So, yeah, because there is also one in the United Kingdom, so it's a little bit tricky.

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And I think we can go a little bit more far.

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So you can go on like this and cry.

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I think it's OK because it's really big Australia and then we're using the lookalike power of Big Sur

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using the purchase.

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And then basically, this is correct, so we have the ads ready, so each just.

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Catalog dynamic.

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Targeting and we just update the UTM for Google Analytics for.

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As you can see, so you need to update this, so you need to have this.

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And basically, we can target so easily so we can multiply everything and we don't really need to spend,

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you know, a lot of energy and a lot of time on the creating or the ads again.

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So you can see which has updated data for Google Analytics and we can just use the power of catalogues

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also for the targeting.

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So and I think this is really cool function.

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So you can see we just change that.

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We want to find you people.

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We decided for four locations and we told Facebook to use look alike audiences from Big Sur information

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for purchase.

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So this is just all what we did.

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And basically, you can see this is a big time changer.

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And just to really summarize it, we are using the products.

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We are finding the people using a look alike pixel using purchase.

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So it's the most look alike people to purchase from us.

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As you can see, it's the most sawka like people.

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And basically we go for back in Melbourne, Sydney, Tasmania, and now basically that's everything.

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So you're using the power of light catalogues and we are using power of collections and we are using

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power of big purchases and we are targeting new people with our dynamic offer.

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We are using hours of video.

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We are using the power of Sonia, and that has helped us greatly.

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And I think this is really exciting.

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So I'm really, really grateful to share this video.

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So hopefully it will be making some nice money and it will be helping the project.

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So please use it, please be happy for it and please reach great success.