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Let's dive to Wojnowski, what research?

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In this chapter, we are going to show you how to do keyword research whois search, more specifically,

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we are going to give you three actionable strategies that you can use to find whois search keywords.

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Let's dive right in and look for natural language.

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Like we mentioned in Chapter two, whois searches are more natural and conversational than text based

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searches.

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So robotic keywords like paleo diet, I thought are slowly getting replaced with keywords like this.

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How do you follow the paleo diet if you are an advocate and when you evaluate keywords in 2018, 19,

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20, you need to keep this fact in your mind.

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For example, let's take this set of results from the Google keyword planner.

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As you can see, it's mainly connected to our diet by all sides and all connected to it.

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Most people would size up this list of keywords based only on search volume, cost per click, seasonal

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trends.

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But thanks to Whois search, you also want to check to see if the keyword is conversational.

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In other words, natural sounding keywords are going to get a big boost in search volume as Savoy's

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search is growing step by step and the opposite is true.

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If a keyword sounds robotic, expect fewer people to search for that term in the years to come.

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As you can see, we have the list and we continue don't a wide, insanely long keywords.

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Most people completely avoid real long keywords.

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Why?

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It's simple.

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Very few people search for them.

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But as more people search with their voice, normal Keywood length is getting longer and longer, as

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you can see again on this graph.

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It's reaching approximately seven seven words speak searches longer to detail.

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Saralyn need to keep in mind that long key words will be, again, very, very important in this nature.

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How to questions.

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As you could already see, it's connected to how to questions and different questions that you naturally

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need to ask to get direct reply.

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And maybe if, you know, if you are married, then your wife sometimes is asking you why this?

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How this so these questions are very natural for women and they really like to get the direct answer

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immediately through the voice search.

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So don't be afraid to optimize your content around five plus word terms like this.

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Palaeo list of allowed foods, why is Bello good for you?

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Bad things about paleo diet.

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And we can continue with these examples.

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What can't you eat on paleo diet?

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How long has the power diet been?

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What vegetables are not bound by or what does it mean?

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So you can see these are these questions.

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It's a natural language.

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And this you can expect is going to be growing more and more for you.

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Now, to be clear, we don't think you should optimize an entire page around really long terms.

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This is very important.

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You don't create a special pages, but you create a special content that's in the pages.

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Instead, you want to sprinkle these along keywords into your content so you can, for example, create

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the article and you can put the headlines and subheadings with these keywords.

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So basically, Google can easily find the answer for the voice search.

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How long has the power diet been so great part of your content that has this reading and has this answer?

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You will see in Chapter four, if Google finds a keyword anywhere in a piece of content, they will

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use it as a voice search result.

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So you can see you create a piece of content that will directly reply to the question that's very important.

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So you don't need to create hundreds or thousands of pages.

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You just create parts of content on your pages that are direct replies to these questions.

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Target question keywords.

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That's another important point.

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Thanks largely to voice search question, keywords are up sixty one percent year over year.

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What y total where.

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When, how mu.

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So this is important that you create this heating's and the subheadings with these keywords.

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What did Balo eat.

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So you create eating with this keyword and then you create short content that will directly answer this

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question.

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And you can see people are the most asking where that's why you need Google my business that I am giving

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you in my purse when that's of course, why you need a snippet that the rich snippets that I am giving

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you in discourse.

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And then, of course, they need how and who they like very much.

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A few years ago, if you wanted to get higher rankings in Google, you might search for something like

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this.

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Old and you can see this is the revenue from Google.

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But you are probably not going to whip out your iPhone and say, hey, Google s o.

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Instead, when you search with your voice, you are going to ask a question, how do I get my site to

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rank higher in Google?

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So this people of how how do I get my side to rank higher in Google and then, of course, if you have

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a piece of content with this heating and with this answer, and Google will be happy to use it, you

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can already find question keywords in any keyword research tool, but it takes a lot of digging what

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to eat on paleo diet.

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As you can see already, the Google tool is helping you with this.

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If you want to scale this process, you recommend and serve the public, this is very good.

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As you can see, this is very, very nice example.

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And here you can see, for example, e of why which when where you can walk will do so.

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For example, if you go for S o when this all started, when you own one, building a website, when

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designing a website, when changing domain name.

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When do you nofollow so GARNSEY people are asking for many, many questions, so this is a really great

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way to use and serve the public.

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And of course, what's very, very good is by SOMO Question Analyzer, and it's extremely useful, extremely

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beneficial.

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And as you can see, for example, this is the example for congestion, analyzer, content marketing.

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And you can go for a search by keyword, you can go for topics, you can go for all questions.

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And here you can see examples as you own related keywords as geostrategy, SEO content as poor BOCES.

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How to find out duplicate content in SC.

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Oh, how can we find a freelancer and verify their skills for building websites content writing.

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S graphic design work, building a mobile app and marketing.

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Now that you found a handful of whoI search keywords, it's time to optimize your content around them.

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So now what we are going to do is basically to help you, to help people and help Google to go for these

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pieces of content to optimize them for voice search.

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So now, thank you for watching.

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And we are going to optimize content for voice search in the next chapter.
