1 00:00:00,060 --> 00:00:07,680 How to optimize content for research, please, now really concentrate, please stay with me, please 2 00:00:08,340 --> 00:00:15,780 get good coffee and please really put attention into this chapter and also next chapters that will follow. 3 00:00:17,250 --> 00:00:23,370 In this chapter, you are going to learn how to optimize your content for voice search. 4 00:00:24,150 --> 00:00:26,250 And we have some great news. 5 00:00:26,250 --> 00:00:31,570 You don't need to completely overhaul or rebuild your site. 6 00:00:32,280 --> 00:00:39,900 In fact, you can get your site ready for voice search AC or with a few simple tweaks. 7 00:00:42,310 --> 00:00:46,510 Include short, concise answers in your content. 8 00:00:47,260 --> 00:00:53,830 This is the key point now when you really put your attention, you really put your energy. 9 00:00:55,310 --> 00:01:03,370 Earlier this year, we conducted the largest voice search, as you all ranking factor study ever. 10 00:01:04,750 --> 00:01:15,130 As you can see, and one of our most interesting findings is that Google tends to answer whois search 11 00:01:15,130 --> 00:01:20,560 queries, which short 29 word results. 12 00:01:22,810 --> 00:01:24,290 So this is important. 13 00:01:24,550 --> 00:01:35,130 You are creating pieces of content with clear, he thinks, clear subheadings and clear answers and 14 00:01:35,130 --> 00:01:38,980 the best is if you go for 29 words. 15 00:01:40,870 --> 00:01:46,210 For example, the Google home results for the quarter are fixed. 16 00:01:46,330 --> 00:01:49,660 Good for you is our fix. 17 00:01:49,660 --> 00:01:50,460 Good for you. 18 00:01:51,280 --> 00:02:02,710 Fix our high in fiber and good source for several essential minerals, including magnesium, manganese, 19 00:02:02,710 --> 00:02:11,170 calcium, copper and potassium as well as whitcome means principally K and B6. 20 00:02:12,720 --> 00:02:21,540 The result is twenty eight wards, that's why it's important that your content and sort someone square 21 00:02:21,540 --> 00:02:23,550 in 30 words or less. 22 00:02:24,580 --> 00:02:34,960 That said, it doesn't make sense to write told The World blog post, that's why you want please concentrate. 23 00:02:35,470 --> 00:02:37,450 Great whois search. 24 00:02:38,420 --> 00:02:41,600 Frequently asked questions, pages. 25 00:02:43,510 --> 00:02:48,700 Frequently asked question pages are perfect for research. 26 00:02:49,420 --> 00:02:50,020 Why? 27 00:02:50,650 --> 00:02:53,110 Well, like I mentioned. 28 00:02:54,030 --> 00:03:05,520 Question key are on the rise, what why the where, well, how to circulate the special pages without 29 00:03:05,520 --> 00:03:07,670 answering these questions. 30 00:03:08,960 --> 00:03:13,130 And you just learn that Google wants to give their users. 31 00:03:14,180 --> 00:03:16,850 That is what answers. 32 00:03:19,510 --> 00:03:23,990 F a Q BeeGees, check both of these boxes. 33 00:03:24,790 --> 00:03:36,550 That's probably why more search results are one point seven more likely to come from an F a Q page compared 34 00:03:36,550 --> 00:03:38,590 to desktop results. 35 00:03:40,940 --> 00:03:50,120 As you can see, the F a page, two point six eight percentage voice search results. 36 00:03:51,300 --> 00:04:01,110 For example, if you do a voice search for how do car insurance claims work, here is what you get back. 37 00:04:03,020 --> 00:04:12,620 How about the insurance claims work, if you are involved in an accident, notify your insurance company 38 00:04:12,890 --> 00:04:14,530 as soon as possible. 39 00:04:15,080 --> 00:04:23,360 If the amount to repair the damage is through your America is less, then your deductible, you might 40 00:04:23,360 --> 00:04:27,380 decide not to file a claim. 41 00:04:29,270 --> 00:04:35,840 Sure enough, Google poured the debt and serve from HQ page. 42 00:04:36,930 --> 00:04:44,670 Abrar frequently asked questions, as you can see on this great example. 43 00:04:45,780 --> 00:04:56,330 And that's just one key word for few pages can rank for hundreds of different whois search queries. 44 00:04:56,970 --> 00:05:04,120 For example, if you do a voice search for how do home insurance claims work? 45 00:05:04,920 --> 00:05:09,030 The result comes from that same HQ page. 46 00:05:09,850 --> 00:05:12,280 How do insurance claims work? 47 00:05:12,840 --> 00:05:14,480 So this is so important. 48 00:05:14,490 --> 00:05:20,880 You create a great pages that are answering these questions. 49 00:05:22,020 --> 00:05:33,060 Optimize for future snippets, we are already talking about it in our white hat as your strategy getting 50 00:05:33,060 --> 00:05:34,890 in the future snippets. 51 00:05:34,910 --> 00:05:37,590 It's like a voice search cheap called. 52 00:05:38,660 --> 00:05:46,850 In fact, forty point seven percent of research answers come from the future snippets. 53 00:05:47,690 --> 00:05:56,600 That's why you need to create this future snippet debates and special pieces of content through your 54 00:05:56,600 --> 00:05:57,600 Web pages. 55 00:05:57,950 --> 00:06:03,590 And it's also good that you go through the master head strategy. 56 00:06:03,770 --> 00:06:04,550 Where does. 57 00:06:06,200 --> 00:06:16,640 For example, if you do a voice search for is a sort of bed for talks with the Google iPhone app, the 58 00:06:16,640 --> 00:06:18,260 answer you get is. 59 00:06:20,310 --> 00:06:30,330 Docs do not block from drinking ice water on hot days, they can be given streets or put in the water 60 00:06:30,330 --> 00:06:30,950 bowl. 61 00:06:31,650 --> 00:06:41,520 Some behaviourists even recommend freezing toys or treats in ice for dogs to chew on. 62 00:06:42,750 --> 00:06:51,300 As you can see, and if you look at the search results, you can see that Google just read the future 63 00:06:51,300 --> 00:06:52,950 snippet results. 64 00:06:54,310 --> 00:06:59,800 And this is maybe the complete future of your s e o. 65 00:07:01,100 --> 00:07:08,690 That you really need to go for this future snippets and you really need to go for this frequently asked 66 00:07:08,690 --> 00:07:19,190 questions and keep this in mind, getting in the future snippet is even more important for Google Home 67 00:07:19,520 --> 00:07:27,150 and like search results, why these devices only give you one answer. 68 00:07:27,800 --> 00:07:37,700 So if you don't rank in future snippets, you are going to be invisible on those devices, right? 69 00:07:37,700 --> 00:07:47,150 Content with the natural language and especially headings and subheadings whois searches are more natural 70 00:07:47,450 --> 00:07:50,570 and less robotic than keyboard searches. 71 00:07:51,600 --> 00:07:54,830 And you want to ride your content the same way. 72 00:07:55,870 --> 00:08:03,760 That's why when someone searches for how do you direct message someone on Instagram? 73 00:08:04,700 --> 00:08:14,150 Google will find a match in your content, so you're probably wondering how do you direct message someone 74 00:08:14,150 --> 00:08:15,080 on Instagram? 75 00:08:16,920 --> 00:08:25,490 A match that wouldn't happen if you used a robotic phrase like how to D.M. on Instagram. 76 00:08:26,160 --> 00:08:37,050 So it's really important to use the natural language and bit listen again and be the long tail keywords 77 00:08:37,050 --> 00:08:39,330 into long form content. 78 00:08:40,440 --> 00:08:41,190 Yes. 79 00:08:41,730 --> 00:08:42,180 Why? 80 00:08:42,180 --> 00:08:47,340 Searches are significantly longer than keyboard searches. 81 00:08:48,210 --> 00:08:57,380 But that doesn't mean you want to create one thousand ten thousand one hundred thousand pages, optimize 82 00:08:57,390 --> 00:09:00,690 around 1000 different search terms. 83 00:09:01,440 --> 00:09:10,650 In fact, one of the most surprising findings from our Voice Search Ranking Factor study was that less 84 00:09:10,650 --> 00:09:19,380 than two percentage of all voice search results had the exact keyword in that title track. 85 00:09:20,870 --> 00:09:29,110 So you can see you need to create the content across your pages and across through your website. 86 00:09:29,970 --> 00:09:34,980 Instead, Google will pull an answer from a page. 87 00:09:35,970 --> 00:09:41,190 Even if that answer makes up a small section of the content. 88 00:09:43,200 --> 00:09:52,740 For example, I just did a voice search for do post offices accept credit cards, do post offices, 89 00:09:52,740 --> 00:09:54,510 accept credit cards? 90 00:09:55,350 --> 00:09:58,770 Yes, they absolutely do take debit cards. 91 00:09:59,220 --> 00:10:07,410 Since they accept Visa and Amex, they must accept both credit and debit cards. 92 00:10:08,580 --> 00:10:14,760 And the result came from a page that answered that question halfway down the page. 93 00:10:15,660 --> 00:10:25,860 Listen again, half way down the page, but because the answer was short and sweet, Google decided 94 00:10:25,860 --> 00:10:32,640 that it was the best result for decorating bottom line. 95 00:10:33,450 --> 00:10:42,660 And with lots of long keywords in your content, when you do, you're a single page can rank for lots 96 00:10:42,660 --> 00:10:45,360 of different whois search queries. 97 00:10:46,560 --> 00:10:52,740 Please now concentrate listener game and keep this in your mind. 98 00:10:53,660 --> 00:11:03,410 And lots of longtail keywords in your content, when you do, you're a single page can rank for lots 99 00:11:03,410 --> 00:11:05,830 of different whois search queries. 100 00:11:06,980 --> 00:11:11,250 So please, this was a really, really important. 101 00:11:11,330 --> 00:11:12,860 Please keep it in mind. 102 00:11:13,280 --> 00:11:19,370 And in the next chapter, we're going to go for more case studies. 103 00:11:19,910 --> 00:11:21,140 Thank you for watching. 104 00:11:21,150 --> 00:11:29,180 Stay with me, because this is a great future and Advance is all for you.