1
00:00:00,120 --> 00:00:01,960
Guys, welcome back to the course.

2
00:00:02,190 --> 00:00:09,360
So last time we left off, we looked at some keyword research and how to complete a built in exile ready

3
00:00:09,360 --> 00:00:11,180
for upload into Google ads.

4
00:00:11,640 --> 00:00:16,550
And so today we're going to talk through uploading this Excel document through Google ads.

5
00:00:16,560 --> 00:00:23,010
Ed, if you haven't got Google ads on your computer already asked us to go to Google search or Google

6
00:00:23,010 --> 00:00:26,850
ads, Ed, and download for your laptop or PC.

7
00:00:28,260 --> 00:00:35,520
OK, so once you've got that and we're going to do is we're going to open up the Google ads at the application,

8
00:00:35,640 --> 00:00:36,840
which will look like this.

9
00:00:37,450 --> 00:00:41,430
And it's a couple of things you need to remember to do when using Google ads, Ed..

10
00:00:41,790 --> 00:00:45,930
So Google ads, Ed, is Google's offline platform.

11
00:00:45,930 --> 00:00:52,800
So it houses all the data in your account in an offline format and allows you to make changes that won't

12
00:00:52,800 --> 00:00:56,140
impact the interface until you click this post button over here.

13
00:00:57,300 --> 00:01:02,910
So whenever you open up Google, Ed, if you haven't already downloaded your account, you have to click

14
00:01:02,910 --> 00:01:05,310
on accounts and add your new account.

15
00:01:05,550 --> 00:01:11,490
And then you go through the login process of how you would when you log in to Google ads online to download

16
00:01:11,490 --> 00:01:17,430
the account that you want to use whenever you open your Google account, any time you must remember

17
00:01:17,430 --> 00:01:19,090
to get recent changes.

18
00:01:19,110 --> 00:01:23,670
And the reason for this is, like I mentioned just before, this is an offline account.

19
00:01:23,940 --> 00:01:28,980
So you need to get AlwaysOn changes that might have been made in the interface between coming in and

20
00:01:28,980 --> 00:01:31,660
out of the Google ads and added an application.

21
00:01:32,670 --> 00:01:37,150
So I'm just going to go ahead here and just click the exchanges, go for more data.

22
00:01:37,350 --> 00:01:38,580
You've got a couple of options.

23
00:01:39,630 --> 00:01:42,380
Initially, I would recommend just downloading all campaigns.

24
00:01:42,390 --> 00:01:48,570
You get used to seeing exactly everything that's in your account, or you can use the option to download

25
00:01:48,570 --> 00:01:50,460
campaigns that are already downloaded.

26
00:01:50,460 --> 00:01:55,590
And this means if you download it before, it will only be download changes to the campaigns that are

27
00:01:55,590 --> 00:01:57,100
already here in your editor.

28
00:01:57,390 --> 00:02:03,180
However, I try to avoid this in case while you're still learning, you've made new campaigns within

29
00:02:03,180 --> 00:02:05,160
the interface and you forget about.

30
00:02:05,160 --> 00:02:09,160
So it wouldn't automatically be shown here under the already downloaded.

31
00:02:09,160 --> 00:02:14,160
So just stick to all campaigns once you start using the account and edit a little bit more down the

32
00:02:14,160 --> 00:02:14,550
line.

33
00:02:14,700 --> 00:02:17,550
The option to download campaigns that I select.

34
00:02:18,180 --> 00:02:22,290
And this will give you the option just to pick a specific campaign.

35
00:02:22,290 --> 00:02:24,900
And if you've got multiple, you can choose whichever ones.

36
00:02:25,200 --> 00:02:30,390
And usually you pick the active campaigns once you start using this more in the future.

37
00:02:30,810 --> 00:02:34,050
So for now, I'm just going to get the recent changes for all campaigns.

38
00:02:37,910 --> 00:02:44,090
So while this is downloading, I'm just going to get my Excel document data ready and say I've got a

39
00:02:44,090 --> 00:02:49,880
little test campaign over here which can just be ignored, this is just for the purposes of my training.

40
00:02:50,480 --> 00:02:52,160
So I'm going to get back into exile.

41
00:02:52,370 --> 00:02:56,810
And it's really, really simple to use Google that I know the community best friend when it comes to

42
00:02:56,990 --> 00:02:58,800
we're going to be busy and doing uploads.

43
00:02:59,240 --> 00:03:02,710
So the build we did last time, we talked about having the headers.

44
00:03:02,720 --> 00:03:06,380
So these need to be in place in order to match up in Google.

45
00:03:06,380 --> 00:03:13,160
And Ed, if there's any spelling mistakes here or a headline that is incorrect, it won't import the

46
00:03:13,160 --> 00:03:13,860
data correctly.

47
00:03:13,880 --> 00:03:16,810
So you just need to check that all this is correct.

48
00:03:17,450 --> 00:03:24,590
So let me just going to highlight it all, click the copy button, pop back into editor and go to the

49
00:03:24,590 --> 00:03:30,920
account at the very top, import and paste, text paste that in there.

50
00:03:31,400 --> 00:03:33,940
So what you'll see here is you see the headlines at the top.

51
00:03:34,160 --> 00:03:36,770
These are actually a dropdown function and you can change these.

52
00:03:37,370 --> 00:03:40,670
So that automatically match to what was in your headlines on Excel.

53
00:03:41,120 --> 00:03:43,400
But I'm just going to show you quickly an example.

54
00:03:43,400 --> 00:03:46,580
If you had a misspelling there, what would happen?

55
00:03:47,470 --> 00:03:52,510
So we go back to exile, and if I just put a misspelled much type.

56
00:03:58,200 --> 00:04:03,860
Go through the same process appears in the text you'll see here instead of much typing.

57
00:04:03,860 --> 00:04:09,410
Now, analysis is not important because much time, which I had written with an E on the end, doesn't

58
00:04:09,410 --> 00:04:14,420
match anything within Google's inventory for headlines.

59
00:04:14,810 --> 00:04:18,230
So just make sure that all this is correct and make sure you always check the headline.

60
00:04:18,240 --> 00:04:21,350
Sometimes you'll have additional rows, so you'll have to scroll to the right.

61
00:04:22,160 --> 00:04:24,230
So just make sure they're all in place.

62
00:04:24,230 --> 00:04:27,780
Otherwise, when you process, it won't upload the data as it should.

63
00:04:28,310 --> 00:04:33,110
So I'm just going to quickly make that correct again and we'll carry on with the upload.

64
00:04:40,600 --> 00:04:44,500
So account in part pays tax.

65
00:04:45,460 --> 00:04:47,740
Check your headlines and then you can process the data.

66
00:04:48,130 --> 00:04:57,680
So what it's done here is it has created 10 new outgroups and 24 give it for me.

67
00:04:57,700 --> 00:05:00,530
And then there's a one under the updated section.

68
00:05:00,970 --> 00:05:05,440
So the reason it hasn't created a new campaign is because the campaign that I'm uploading to already

69
00:05:05,440 --> 00:05:08,230
exists here from me, built in tests previously.

70
00:05:08,560 --> 00:05:13,540
When you create yours, if this is your first computer that you load in through Google and added, I

71
00:05:13,540 --> 00:05:16,620
haven't got any existing campaigns within your Google interface either.

72
00:05:16,810 --> 00:05:22,990
And you'll also have one added for campaign also or to come in, depending on how you build out your

73
00:05:22,990 --> 00:05:28,660
Excel document with the update section, like say it's just a keyword that was existing and it's obviously

74
00:05:28,660 --> 00:05:29,470
got change on it.

75
00:05:29,470 --> 00:05:33,310
Maybe it's the Maxime's say all, maybe it's the match type, whatever it is.

76
00:05:33,700 --> 00:05:35,150
We'll find out in a second.

77
00:05:35,170 --> 00:05:37,150
So we just finished and review the changes.

78
00:05:37,510 --> 00:05:41,940
If you have made a mistake here, you can just click the pivot and cancel section.

79
00:05:41,950 --> 00:05:44,530
It's really important that you drill down and double check everything.

80
00:05:44,530 --> 00:05:50,200
That scene has been made, changes that have been made so that you don't miss anything that could have

81
00:05:50,200 --> 00:05:50,700
gone wrong.

82
00:05:51,910 --> 00:05:53,110
So we'll finish and review that.

83
00:05:53,110 --> 00:05:55,140
And I'm just going to click the button at the top.

84
00:05:56,380 --> 00:06:01,230
So within my test computer now I've got my Nothing's Happened to me campaign.

85
00:06:01,870 --> 00:06:07,240
I've changed it to the test for the purposes of this learning in session, the outgroups.

86
00:06:07,840 --> 00:06:14,470
So when you've got lots of data and you're at a top level on your account, if you've got multiple campaigns

87
00:06:14,470 --> 00:06:19,570
and hundreds of other groups and you've just added 10, you had groups, for example, and it's easy

88
00:06:19,570 --> 00:06:23,770
to sort by this little triangle, which is the change of status.

89
00:06:24,190 --> 00:06:30,340
So whenever there's been a change, a plus means something new and a triangle means it's been edited.

90
00:06:31,060 --> 00:06:36,730
So I edited the name of this group before we started this tutorial.

91
00:06:36,730 --> 00:06:38,770
So that's why I've got this little triangle here.

92
00:06:38,920 --> 00:06:43,900
You shouldn't be saying this at this time because it's just new data, so you should only see the signs.

93
00:06:44,680 --> 00:06:47,260
Now for groups, you just need a little quick spot check.

94
00:06:47,770 --> 00:06:51,690
You need to ideally have the default Maxis eBid in place.

95
00:06:52,090 --> 00:06:57,130
This is basically an ad group that will be assigned to all keywords within each ad group.

96
00:06:57,250 --> 00:07:03,310
If you've forgotten to add a keyword level bid and then Google will default to the aggregate all of

97
00:07:03,310 --> 00:07:06,940
it, it's probably unlikely that you use this.

98
00:07:07,420 --> 00:07:09,940
I always just set it at one just so there's something there.

99
00:07:09,970 --> 00:07:15,310
So that would be one pound and you know, you'll be used to set and keep it up a bit.

100
00:07:15,310 --> 00:07:19,720
And you'll often now with Google ads, automated strategies be moved more towards a better strategy,

101
00:07:19,720 --> 00:07:21,310
which doesn't require keyword.

102
00:07:21,970 --> 00:07:26,920
Anyway, once you've checked that, you're going to go through each section that you've uploaded to

103
00:07:26,920 --> 00:07:27,640
make sure it's right.

104
00:07:27,640 --> 00:07:31,750
Next up, we've got keywords and target and so we've got twenty seven keywords that have been uploaded.

105
00:07:32,020 --> 00:07:36,520
So here's the example of where there's multiple keywords and some aren't new.

106
00:07:36,880 --> 00:07:42,340
So if I saw it here again, I've got all my new ones with the pluses and what I did add one that changed

107
00:07:42,340 --> 00:07:42,820
area.

108
00:07:43,480 --> 00:07:49,050
And so I can just check on the right hand side panel all the information about these individual keywords.

109
00:07:49,060 --> 00:07:50,350
I've got a bit of seven.

110
00:07:50,380 --> 00:07:51,490
I click through a different one.

111
00:07:51,700 --> 00:07:53,170
I set the bins for all of them to seven.

112
00:07:53,320 --> 00:07:58,300
I'm just going to select all those keywords, just do a quick spell check and I can say the keyword

113
00:07:58,300 --> 00:07:58,840
varies.

114
00:07:58,840 --> 00:08:00,820
That's because we've got different covid selected.

115
00:08:01,090 --> 00:08:05,260
But all the match types are the same exact because I've done an exact match build, which is exactly

116
00:08:05,260 --> 00:08:07,840
what we want, and then all my bits are set to seven.

117
00:08:09,040 --> 00:08:09,910
So that's a quick check.

118
00:08:09,910 --> 00:08:18,160
So you need to do to make sure that's all in place and then that is ready to post to go live into Google

119
00:08:18,160 --> 00:08:19,180
ad interface.

120
00:08:19,660 --> 00:08:25,480
And we also did a quick build on negative keywords, which I'm just going to show you how to upload

121
00:08:25,480 --> 00:08:25,990
also.

122
00:08:26,740 --> 00:08:30,520
So if we just switch to my negative tab, there's not as many headlines here.

123
00:08:30,520 --> 00:08:32,980
You'll notice we've just got the keyword and the match type.

124
00:08:33,460 --> 00:08:39,370
And in this case, when I've done the negatives, these are terms that I never want to for across my

125
00:08:39,370 --> 00:08:41,260
account, regardless of the campaign.

126
00:08:41,620 --> 00:08:46,630
So I'm going to apply this to all campaigns within the interface and then Google ads.

127
00:08:46,640 --> 00:08:52,240
Ed, obviously, I've only got one come at the minute, but if there was multiple, I'd set across all

128
00:08:52,240 --> 00:08:52,490
of them.

129
00:08:52,520 --> 00:08:54,010
I'm going to show you how to do that now.

130
00:08:54,640 --> 00:08:59,040
So if you just highlighted again, simple copy, go back into Edita.

131
00:08:59,080 --> 00:09:04,210
But this time we're going to jump into our negative keyword section on this management on the left hand

132
00:09:04,210 --> 00:09:07,120
side and just click Heyward's negative.

133
00:09:08,320 --> 00:09:12,990
Now you've got options, just ad negative campaign level on a like a singular basis.

134
00:09:12,990 --> 00:09:17,950
So that would just add one in view and you can write it over here and change the match type, or you

135
00:09:17,950 --> 00:09:20,110
can go into the make model changes section.

136
00:09:20,830 --> 00:09:25,090
And what I'm going to do is I'm going to use selected destinations and I'm going to apply this as a

137
00:09:25,090 --> 00:09:29,470
campaign level negative covid and I'm going to play to my test campaign.

138
00:09:29,830 --> 00:09:34,810
So this means these negative keywords will be applied across the whole campaign so that my keywords

139
00:09:34,810 --> 00:09:39,430
would never match out to these terms that I don't want to repeat again.

140
00:09:39,430 --> 00:09:39,600
I a.

141
00:09:39,820 --> 00:09:45,010
We've only got an exact match campaign on this and Turrill as the example, so you negative keywords

142
00:09:45,010 --> 00:09:50,320
are going to be used more for when you do and for much modify a phrase abroad keywords within the account

143
00:09:50,320 --> 00:09:52,630
to make sure it doesn't pick up irrelevant searches.

144
00:09:52,840 --> 00:09:57,550
The exact will obviously only match out to exact and synonyms up here was all of that.

145
00:09:58,870 --> 00:10:05,430
But for uploading the negatives were then going to pop the data into the right hand side in this section.

146
00:10:05,620 --> 00:10:10,750
Again, it's going to automatically match to your headlines that you've created in your Excel sheet

147
00:10:10,750 --> 00:10:12,730
to make sure that they're correct.

148
00:10:13,120 --> 00:10:19,090
Match type sometimes will default to Criterion type, but that is the exact same thing and about these

149
00:10:19,090 --> 00:10:20,520
terms as negative phrase.

150
00:10:20,530 --> 00:10:26,020
So it means that I don't appear in any sentences containing these words in this order.

151
00:10:26,470 --> 00:10:32,730
So I'm going to process that now got negative keyword and three added, which is exactly what we want

152
00:10:32,730 --> 00:10:34,890
to finish and review and keep.

153
00:10:34,900 --> 00:10:39,760
And then at a campaign level, you can now say that these three negative keywords that I've created

154
00:10:40,060 --> 00:10:44,440
have been added and they are applied where it is our group.

155
00:10:44,440 --> 00:10:45,880
They are applied at a campaign level.

156
00:10:46,120 --> 00:10:53,500
So you can actually drill down and add negative keywords to individual groups if it's bespoke to the

157
00:10:53,500 --> 00:10:53,980
other group.

158
00:10:54,430 --> 00:10:57,650
But most of the time, the negatives are probably going to be across account.

159
00:10:59,350 --> 00:11:04,630
So once all that up and running, we can now post this live to Google.

160
00:11:04,630 --> 00:11:08,200
And so like I mentioned at the start, this is an offline platform.

161
00:11:08,500 --> 00:11:11,620
All you did as housing here by downloading it from Google.

162
00:11:11,860 --> 00:11:16,750
But it isn't actually the changes that you're making isn't actually making any active changes within

163
00:11:16,750 --> 00:11:18,030
the Google ads interface itself.

164
00:11:18,250 --> 00:11:19,300
It's all done offline.

165
00:11:19,300 --> 00:11:21,670
So you can use this to make as many mistakes as you want.

166
00:11:21,670 --> 00:11:23,230
It's a really good place to be learning.

167
00:11:23,440 --> 00:11:27,280
And so get used to using Google as editor for making your changes.

168
00:11:27,490 --> 00:11:32,830
And then once everything is 100 percent correct and you are happy, you can then click the post option

169
00:11:32,830 --> 00:11:34,090
in the far right hand side.

170
00:11:34,990 --> 00:11:37,900
And just remember, always have it clicked on all campaigns.

171
00:11:37,900 --> 00:11:42,610
When you've got multiple campaigns within a year, sometimes they'll be an option for just the campaign

172
00:11:42,940 --> 00:11:43,700
that you're in.

173
00:11:44,140 --> 00:11:50,020
So if I was just hovering on the test campaign and I had multiple others, and so if I show you, I'll

174
00:11:50,020 --> 00:11:51,460
just add another campaign quickly.

175
00:11:52,820 --> 00:11:57,550
So if I was to pause now and I'll call this.

176
00:11:59,070 --> 00:11:59,310
Yeah.

177
00:11:59,710 --> 00:12:02,530
Campaign to add some outgroups.

178
00:12:04,340 --> 00:12:05,770
OK, Chebet.

179
00:12:12,810 --> 00:12:18,720
OK, and then post and you'll see here, it'll say all campaigns are selecta campaigns, so try not

180
00:12:18,720 --> 00:12:23,700
to get caught out on this because if you have it on one campaign, it'll only try and boost that one

181
00:12:23,700 --> 00:12:25,650
campaign when you've got selected.

182
00:12:26,130 --> 00:12:30,090
And so remember to always check and click all because of the otherwise.

183
00:12:30,090 --> 00:12:34,680
Sometimes you may miss changes that you've made in your offline editor.

184
00:12:34,710 --> 00:12:38,250
And when you go to check it and if it's later, you'll be questioning why they're not there and that

185
00:12:38,250 --> 00:12:38,950
would be the reason.

186
00:12:39,570 --> 00:12:42,510
So I'm just going to go ahead and post this.

187
00:12:44,490 --> 00:12:49,240
And you'll see it all turning green as opposed and then close.

188
00:12:49,470 --> 00:12:55,260
So this is all gone live to the Google ads interface now, and it was going to show you quickly online

189
00:12:55,260 --> 00:12:58,950
exactly where that is serve and navigate to.

190
00:13:05,730 --> 00:13:07,160
I just sign in here.

191
00:13:10,920 --> 00:13:15,480
So now what we should say is these two new campaigns live within the account.

192
00:13:29,040 --> 00:13:34,330
Just give this a moment to load, so we've got the test campaign there, just double check, Ed.

193
00:13:35,730 --> 00:13:43,650
Yeah, make sure that's all posted yet there's nothing else left to post there to test and campaign

194
00:13:43,650 --> 00:13:45,300
to should be shown up there as well.

195
00:13:45,330 --> 00:13:45,810
So.

196
00:13:46,930 --> 00:13:49,680
Sometimes it can just take a couple of minutes to come through.

197
00:13:52,130 --> 00:13:53,910
I was going to refresh this page.

198
00:14:12,580 --> 00:14:14,490
The second campaign hasn't come through as of yet.

199
00:14:14,560 --> 00:14:20,680
I just want to wait for that to come through just to show you exactly how it is work and while we wait

200
00:14:20,680 --> 00:14:26,050
for that, to applaud and just be mindful that at the moment this is obviously just a key word build.

201
00:14:26,720 --> 00:14:33,310
So although you've uploaded these new keywords and campaigns into your account, even if you've got

202
00:14:33,310 --> 00:14:39,400
billing and everything set up, there won't actually be any.

203
00:14:41,260 --> 00:14:41,950
There won't be any.

204
00:14:41,960 --> 00:14:47,920
But there won't be any way for it to go live because there's no ad copy written in the account you'll

205
00:14:47,920 --> 00:14:51,390
see here and the ads and the zero ads available.

206
00:14:51,400 --> 00:14:57,370
So although you've got kids eligible to bid on until you write your ad copy, which will show you in

207
00:14:57,370 --> 00:15:01,110
another video that won't actually be eligible to run.

208
00:15:01,390 --> 00:15:04,890
So I'm just going to submit reports that I think it was because there's a missing budget.

209
00:15:04,900 --> 00:15:07,000
So it hasn't gone live yet.

210
00:15:07,650 --> 00:15:14,920
So I'm just going to post that again close and then go back to the interface and do a refresh.

211
00:15:21,410 --> 00:15:26,120
And there we have it, so say the two new campaigns, so we've got the test campaign, which was originally

212
00:15:26,120 --> 00:15:26,420
there.

213
00:15:26,450 --> 00:15:31,820
We've updated and they've got compared to that, we may just follow the example within Google ads just

214
00:15:31,820 --> 00:15:32,120
now.

215
00:15:32,990 --> 00:15:36,830
I'm going to pop that as polls, even though I know there's no ads in there just for an extra layer

216
00:15:36,830 --> 00:15:40,430
of security in case ads in later and don't want it to go live.

217
00:15:41,630 --> 00:15:43,370
Thanks for watching this material, guys.

218
00:15:43,370 --> 00:15:46,490
I hope you found it useful and continue leanin.