1
00:00:00,120 --> 00:00:06,840
Managing and scaling your freelance business, this module is all about how you can start to take your

2
00:00:06,840 --> 00:00:14,220
existing clients that you now have to that next level and turn it into a thriving, profitable freelance

3
00:00:14,220 --> 00:00:14,730
business.

4
00:00:16,680 --> 00:00:22,890
The goal of this module is so you can learn how to manage and scale your business and your business

5
00:00:22,890 --> 00:00:26,640
is all related on how you can serve your clients.

6
00:00:27,210 --> 00:00:32,700
At the end of the day, it all comes down to the types of projects you work on and the clients that

7
00:00:32,700 --> 00:00:33,270
you serve.

8
00:00:33,840 --> 00:00:39,930
If you are able to provide great service and you can build long term relationships with business owners,

9
00:00:40,320 --> 00:00:46,650
that will help you build that recurring monthly revenue that is needed to build a profitable business.

10
00:00:47,280 --> 00:00:57,390
So, for example, if you get one client at $500 per month, that means you were at $6000 per year in

11
00:00:57,390 --> 00:00:57,930
revenue.

12
00:00:58,380 --> 00:01:04,410
If you're able to build a long term relationship with them and you can prove that you're a valuable

13
00:01:04,410 --> 00:01:09,930
asset on their team, they should have no problem keeping you for years.

14
00:01:10,530 --> 00:01:16,530
But let's say, instead of continuing to just provide that same skill and services to that client over

15
00:01:16,530 --> 00:01:19,410
time, you continue to sharpen your toolset.

16
00:01:19,800 --> 00:01:25,920
You keep learning new skills and you can go to your client eventually with a proposition to help with

17
00:01:25,920 --> 00:01:30,480
additional tasks, which will ultimately result in more revenue for you.

18
00:01:31,730 --> 00:01:37,130
So now, instead of that client paying you 500 per month, you're offering them more services and you

19
00:01:37,130 --> 00:01:40,280
sold them on a $1500 package per month.

20
00:01:41,090 --> 00:01:49,820
This means that you just took that same initial client at $6000 a year and turned them into an $18000

21
00:01:49,820 --> 00:01:50,600
a year client.

22
00:01:51,500 --> 00:01:54,260
It's pretty exciting when you start to look at it like that, isn't it?

23
00:01:54,860 --> 00:01:59,000
Because you don't need to always grow your clients right from the start?

24
00:01:59,300 --> 00:02:06,230
You can start with that first client and begin to upsell them until you've maximized how much value

25
00:02:06,350 --> 00:02:08,780
and how much money you both can exchange.

26
00:02:10,670 --> 00:02:16,220
Once you have that new package in place and you've been working with that client for a while, you should

27
00:02:16,220 --> 00:02:22,340
be confident and comfortable in your skills to provide that same package to an additional client.

28
00:02:22,940 --> 00:02:24,050
It's the same thing.

29
00:02:24,230 --> 00:02:30,110
You're just going to go out there, use the same process and secure another client so you can provide

30
00:02:30,110 --> 00:02:34,340
your services to even though they're in a different industry and there are different business.

31
00:02:34,550 --> 00:02:39,800
At the end of the day, you're going to be providing the skill set that you are an expert in.

32
00:02:40,400 --> 00:02:46,610
So that's when you begin to use the power of referrals and the entire proposal process that we've learned

33
00:02:46,610 --> 00:02:48,140
in this entire academy.

34
00:02:48,740 --> 00:02:55,850
Once you've hit those two clients at one point five K monthly retainers each year, now at $36000 per

35
00:02:55,850 --> 00:02:59,090
year, and that's just with two clients under your belt.

36
00:03:00,110 --> 00:03:05,930
If you continue to use all of the things I'm teaching, such as getting referrals, continuing to get

37
00:03:05,930 --> 00:03:09,980
trial clients, getting those good reviews and sending out those winning proposals.

38
00:03:10,490 --> 00:03:16,370
There's no reason you can't land that third monthly client at that same package of 1500 per month.

39
00:03:17,460 --> 00:03:23,700
You are now at $54000 per year with just three clients.

40
00:03:24,480 --> 00:03:29,880
But wait, because this process doesn't stop, as you've learned throughout this entire course.

41
00:03:30,270 --> 00:03:31,170
You don't stop.

42
00:03:31,320 --> 00:03:36,960
Once you've had some success, you need to keep building off of that and use it as momentum to keep

43
00:03:36,960 --> 00:03:42,810
pushing you forward so you can continue scaling to more clients and you can continue increasing your

44
00:03:42,810 --> 00:03:45,090
rates as you become an expert in your field.

45
00:03:45,750 --> 00:03:51,600
So now let's say you upsell those clients and you also get an additional client.

46
00:03:51,900 --> 00:03:56,070
So now you have four clients and you've raised your rates to two thousand per month.

47
00:03:56,400 --> 00:04:01,920
This is not unreasonable by any means because when you're delivering monthly value to business owners

48
00:04:02,280 --> 00:04:08,160
and you're making their money at the end of the day, it shouldn't be a problem for them to pay you

49
00:04:08,160 --> 00:04:13,500
two thousand a month because you should be generating much more than that for their company with the

50
00:04:13,500 --> 00:04:15,690
skills and services you are providing.

51
00:04:16,350 --> 00:04:21,240
So with that, you are now at $96000 per year.

52
00:04:21,720 --> 00:04:28,650
So if you can get four monthly clients and work your rates up to $2000 per month, which is not unreasonable,

53
00:04:28,980 --> 00:04:33,900
you're basically at a six figure income and that's only off of for clients.

54
00:04:34,680 --> 00:04:41,460
The main point to remember is number one, keep providing the best service you can throughout your entire

55
00:04:41,460 --> 00:04:41,880
journey.

56
00:04:42,180 --> 00:04:47,670
Every client you work with, this should be your goal to turn them into a long term client that's paying

57
00:04:47,670 --> 00:04:50,190
you two grand a month on a consistent basis.

58
00:04:50,610 --> 00:04:55,320
And number two, only work with high Typekit clients so you can be in the position.

59
00:04:55,320 --> 00:04:56,370
Like this slide?

60
00:04:56,730 --> 00:05:01,740
If you're working with low ticket business owners and people who are just kicking tires and don't really

61
00:05:01,740 --> 00:05:06,450
want an expert freelancer to help them and they don't have the money or not willing to spend it.

62
00:05:06,910 --> 00:05:10,560
You're not going to get to this level and you're going to waste your time.

63
00:05:11,070 --> 00:05:12,420
This is what your goal is.

64
00:05:12,630 --> 00:05:19,470
You want to build a handful of loyal, long term relationships that will build your profitable freelance

65
00:05:19,470 --> 00:05:19,980
business.

66
00:05:21,130 --> 00:05:25,150
Now, let's go over what is going to be covered in this module.

67
00:05:26,020 --> 00:05:30,160
First, we will go into how you can manage and retain those long term clients.

68
00:05:30,640 --> 00:05:36,880
This is where I teach you how to turn a project into a relationship with a client that's beneficial

69
00:05:36,880 --> 00:05:37,870
on both sides.

70
00:05:38,910 --> 00:05:42,900
Then we will go into how you can upsell and bundle your services together.

71
00:05:43,230 --> 00:05:48,780
This will help you do a multitude of different things, such as charge monthly, increase your rates

72
00:05:48,780 --> 00:05:51,480
and get away from being tied to the clock.

73
00:05:53,130 --> 00:05:56,460
Then we will go over how you can scale to multiple clients.

74
00:05:56,760 --> 00:06:03,030
Here I will reveal different strategies, which will help you get those next clients on your freelance

75
00:06:03,030 --> 00:06:03,480
path.

76
00:06:05,220 --> 00:06:09,840
And then we will go into how you can master your finances as a freelancer.

77
00:06:10,290 --> 00:06:13,740
Here I go over how I built the LLC.

78
00:06:13,950 --> 00:06:19,530
The benefits associated with it, as well as how you can manage your money so you can set yourself up

79
00:06:19,530 --> 00:06:20,280
for success.

80
00:06:21,750 --> 00:06:27,480
After that, we will go into how you can grow your freelance business here, you can go one of two different

81
00:06:27,480 --> 00:06:27,870
ways.

82
00:06:28,110 --> 00:06:33,510
And both of them give you the option based on what your personality type is and where you want your

83
00:06:33,510 --> 00:06:35,970
future to go because as a freelancer.

84
00:06:36,180 --> 00:06:37,290
That's the beauty of this.

85
00:06:37,300 --> 00:06:40,260
You get to choose how you want your business to grow.

86
00:06:42,040 --> 00:06:47,410
And lastly, we will go into how you can skyrocket your success as a freelancer.