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Welcome to the email marketing demonstration lesson in this lesson, I'm going to explain why email

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marketing is so powerful, and then I'm going to show you an example of an email newsletter.

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And then I will show you the suggested tool I recommend using when you're doing all of your email marketing.

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Email marketing is another profitable freelance skill because it harnesses the power of a list.

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And what a list is basically means a previous list of all customers or of all email subscribers that

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a company already has.

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If you knew anything about sales or marketing, you know that a large percentage of all sales of every

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company come from those repeat purchases.

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What that means is by providing email marketing, you're tapping into the goldmine that is already there.

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A lot of clients and a lot of companies already have an email list, and they're either not doing email

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marketing or they're not doing it effectively.

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So start to look at all of the other skills we already went over copywriting graphic design.

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It all goes into email, marketing and building effective emails.

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On top of that, it goes deeper because you get to start to build a list for the company.

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So in addition to sending emails out to people that are already subscribed, you will also help drive

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new subscribers on social media and in other places.

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And what that does is it turns into a money making machine.

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There's a stat out there that says for every email subscriber you have, if you're using email marketing

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to its fullest potential, you could be making around one $2 per subscriber.

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So if you're working with a company that has around 10000 email subscribers, depending on what they

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sell, you should be able to generate 10 to 20 thousand in revenue from that existing list.

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That is why email marketing is so effective it reaches those people and you might think email is dead.

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But the truth is it is not dead.

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Many business people, and as you become more and more serious about freelancing, you'll experience

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this as well.

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For many business people, use email every single day, and that is how they know where the most important

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things are.

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It's usually not in their texts or on their social media feeds, but it's in their email.

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So when you have a separate work email where you have an email, where you subscribe to things, that's

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where you can reach people right in that smartphone that's in their pocket at all times.

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Moving on to the example portion, what I have on the screen right now is from the same brand that we've

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been looking at because they have some awesome marketing and it's great to just model after the people

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that are successful.

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Of course, you never copy after what anyone's doing, but you can just start to get the wheels turning

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in your head and start to think how you can develop your own style using these same skills and these

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same principles.

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So Intuitive does a weekly email called Coffee and Motivation.

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And I'm not going to go through the whole email, but it's very similar to their product email.

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But one big difference?

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They don't sell anything.

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They just give value.

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And what they do is they talk through a bunch of different concepts, all about how their brand is about

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motivation.

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And every week, they pick a different topic.

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And as you can see, they go pretty in-depth.

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Not all email newsletters or this long, but they really have a style that does well in this format.

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But what it does is, as you can see at the bottom, they don't really sell anything here.

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They're just emailing out.

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They're providing value and they're staying in touch with customers.

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So that's the other side of email marketing.

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It's not just sending out emails to people's lists, trying to get them to buy a product or service,

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but it's also providing value in the form of email marketing.

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And that is how you help brands not only make money but expand, get bigger and get more of a credibility

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in the marketplace so they can start beating out other competitors.

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Now, what I love to do is to switch over and show you my favorite tool for building all email marketing

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campaigns that is called Active Campaign.

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What it gives you, the ability to do is put the right email in front of the right people at the right

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time.

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You can do everything we just spoke about, from building email newsletters to creating campaigns.

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And also, we are going to get into email automation, which is the next level where you start to assign

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value to specific leads and send them different things.

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The reason I love Active campaign is it helps you with all of these different types of emails.

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It helps you send broadcast emails where you're just reaching out to your list or clients list triggered

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emails based on what a customer did.

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So if they visited a certain area of a website or they filled out a certain form, you can have trigger

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based emails also targeted emails.

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This is where you can help a client segment their list and send targeted emails to the right person

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at the right time, as well as auto responders, email funnels and scheduled emails.

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There's so much you can do just with this one tool.

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You can also send beautiful emails with their platform in little time.

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Right here.

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This little example shows you what the editor looks like, and it's all widget based.

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It's all drag and drop.

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All you have to do is drag.

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Drop the widgets you want, click on it to change the color.

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You can change the formatting, the position of everything, and it makes it very easy to create a branded

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email.

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In addition, you also have templates to work from.

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So if you don't want to start from scratch, you can pick whatever type of email you are wanting to

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send and start with a template that's already built into the platform.

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Lastly, you can get into what I was saying before email automation.

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That is where you start to set up events that happened or didn't happen and then you send specific emails

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based on that event.

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So it's described as what happens when you need to send different messages to different audiences.

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Segmentation and dynamic content make it easy to customize your message and send targeted emails to

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exactly the right contact.

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Once you start providing more value to clients is when you start to make even more money.

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And just like with everything else, you might start by just setting up weekly newsletters for a client,

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but eventually you will upsell them and you'll move them to an email automation package.

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And this is where clients will pay one to three all the way up to five or ten thousand a month for you

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to create these email automation sequences with awesome copywriting in them and with great graphic design

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in them.

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That is how you can start to offer so much value to clients and really stand out from the pack.

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Lastly, with Active Campaign, you can use personalization to help increase your open rates and overall

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get more engagement in results, so personalized emails are based on the contact information that the

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client already has in their list.

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And you can send them whatever you want.

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So whether you want to send them high first name and then the contact city, whatever it is, it helps

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you get more relevant to that specific person.

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It helps them stand out from all the other emails in these people's email inboxes, which are already

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flooded, as I'm sure you know when you're able to create more engaging emails.

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They not only get more opens, but they also result in more sales.

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That is an overview of email marketing, what a newsletter looks like and some of the other types of

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email campaigns you can send.

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I hope that was a good overview of how powerful email marketing can be and why it's a very profitable

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freelance skill to learn.

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I'll see you in the next demonstration.